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Blog Your Way to a Book Deal<br />Bonnie Harris<br />Wax Marketing<br />
Experience<br />Publishers<br />Nat Geo<br />Workman<br />Hazelden<br />Conari<br />Random House<br />Wiley/Blackwell<br /...
Publishing Today<br />Zero tolerance for risk<br />Advances shrinking<br />Publishers and agencies failing<br />Yet they’r...
What are they looking for?<br />Prior track record<br />Celebrity<br />National/int’l scene<br />Quick books<br />Heartwar...
Building a Platform<br />Write your posts to get attention<br />It’s more than a blog<br />Traditional media is a MUST<br ...
Examples of Book Deals<br />Flotsamblog.com<br />Half Baked, August 2010 Running Press<br />Mattlogelin.com<br />Two Kisse...
Getting A Good Book Deal<br />Write a succinct proposal and query letter<br />Pick your agent carefully<br />Have a killer...
Resources<br />publishersweekly.com<br />alanrinzler.com/blog<br />writersmarket.com<br />nathanbransford.com<br />mediabi...
Bonnie Harris<br />waxmarketing@gmail.com<br />@waxgirl333<br />Blog.waxmarketing.com<br />
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Blog Your Way to a Book Deal

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A quick primer on how to position your blog for a book deal, presented today at the Minnesota Blogger Conference.

Published in: Education
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Blog Your Way to a Book Deal

  1. 1. Blog Your Way to a Book Deal<br />Bonnie Harris<br />Wax Marketing<br />
  2. 2. Experience<br />Publishers<br />Nat Geo<br />Workman<br />Hazelden<br />Conari<br />Random House<br />Wiley/Blackwell<br />Crossing Press<br />Hay House<br />Authors<br />Lisa Hammond<br />Dr. Brenda Schaefer<br />Carole Hyder<br />Andy & John Hillstrand<br />Dr. Ed Diener<br />Karin Winegar<br />Dan Buettner<br />
  3. 3. Publishing Today<br />Zero tolerance for risk<br />Advances shrinking<br />Publishers and agencies failing<br />Yet they’re scouring the web looking for the NEXT BIG THING<br />
  4. 4. What are they looking for?<br />Prior track record<br />Celebrity<br />National/int’l scene<br />Quick books<br />Heartwarming stories <br />Niche audiences<br />Food<br />
  5. 5. Building a Platform<br />Write your posts to get attention<br />It’s more than a blog<br />Traditional media is a MUST<br />Speaking engagements<br />Network with other authors/bloggers<br />Writers workshop<br />
  6. 6. Examples of Book Deals<br />Flotsamblog.com<br />Half Baked, August 2010 Running Press<br />Mattlogelin.com<br />Two Kisses for Maddie, April 2011<br />BBQaddicts.com<br />BBQ Makes Everything Better, Scribner <br />
  7. 7. Getting A Good Book Deal<br />Write a succinct proposal and query letter<br />Pick your agent carefully<br />Have a killer elevator pitch<br />Make sure the publisher is right for you<br />Understand distribution and publicity <br />Commit to marketing<br />
  8. 8. Resources<br />publishersweekly.com<br />alanrinzler.com/blog<br />writersmarket.com<br />nathanbransford.com<br />mediabistro.com/galleycat<br />shepardagency.com<br />christinakatz.com<br />
  9. 9. Bonnie Harris<br />waxmarketing@gmail.com<br />@waxgirl333<br />Blog.waxmarketing.com<br />

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