For the set up of sustainable supply chainsIn a spirit of solidarity & responsibility ECOCERT Fair Trade Guarantee System ...
GUARANTEE<br />
Ecocert Fair Trade Standardsvalues, principles, references<br />VALUES: SYNERGY BETWEEN ORGANIC AND FAIR TRADE <br /><ul><...
“Those involved in organic agriculture should conduct human relationships in a manner that ensures fairness at all levels ...
Development of a commodity chain, in order to build up the producers empowerment, maintain the rural network within a broa...
Close partnership with producers and long-term contractual undertakings
Transparency in order to increase consumer information and raise consumers' awareness about fair trade practices in a spir...
ECOCERT Fair Trade Commodity Chain<br />mars-10<br />4<br /><ul><li>ILO conventions, working conditions
Minimum guaranteed price, decent wage
Collective organization, management
Development funds, empowerment
Sound environmental practices</li></ul>Environment<br />PRODUCERS IN DEVELOPING COUNTRIES<br />Social conditions & economi...
Technical and commercial support
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2010 03 16 global shea 10 eft

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2010 03 16 global shea 10 eft

  1. 1. For the set up of sustainable supply chainsIn a spirit of solidarity & responsibility ECOCERT Fair Trade Guarantee System <br />Global Shea 2010<br />Bamako, March 17th<br />Abdoul Aziz YANOGO <br />Burkina Faso Office Manager<br />
  2. 2. GUARANTEE<br />
  3. 3. Ecocert Fair Trade Standardsvalues, principles, references<br />VALUES: SYNERGY BETWEEN ORGANIC AND FAIR TRADE <br /><ul><li> IFOAM 3rd principle = fairness
  4. 4. “Those involved in organic agriculture should conduct human relationships in a manner that ensures fairness at all levels and to all parties - farmers, workers, processors, distributors, traders and consumers”</li></ul>FOUR FOUNDATIONS<br /><ul><li>Sustainability of the production systems through the principles of Organic Agriculture and sound environmental practices along the commodity chain
  5. 5. Development of a commodity chain, in order to build up the producers empowerment, maintain the rural network within a broader social development goal
  6. 6. Close partnership with producers and long-term contractual undertakings
  7. 7. Transparency in order to increase consumer information and raise consumers' awareness about fair trade practices in a spirit of solidarity and responsibility</li></ul>REFERENCES & NORMATIVE CONTEXT<br />FINE Agreement, AFNOR AC AX-340 Agreement, French Law n° 2005-882<br />NF X 50-067, ISEAL Code <br />mars-10<br />Global Shea 2010, Bamako<br />3<br />
  8. 8. ECOCERT Fair Trade Commodity Chain<br />mars-10<br />4<br /><ul><li>ILO conventions, working conditions
  9. 9. Minimum guaranteed price, decent wage
  10. 10. Collective organization, management
  11. 11. Development funds, empowerment
  12. 12. Sound environmental practices</li></ul>Environment<br />PRODUCERS IN DEVELOPING COUNTRIES<br />Social conditions & economic development<br /><ul><li>Fair trade policy
  13. 13. Technical and commercial support
  14. 14. Contract period and volumes
  15. 15. Prefinancing on demand</li></ul>1st BUYER (importer)<br />Sustainable partnership<br />GUARANTEES ON….<br /><ul><li>Information given to consumers on :
  16. 16. Product characteristics and origin
  17. 17. Production context, commodity chains
  18. 18. Fair trade main results</li></ul>Traceability and labeling<br />BRAND OWNER<br />Transparency<br />Global Shea 2010, Bamako<br />
  19. 19. Labelling Requirements for Ecocert Fair Trade Cosmetics<br /><ul><li>MINIMUM REQUIREMENT FOR A NATURAL COSMETIC LABEL
  20. 20. 5% minimum of the ingredients are certified Organic
  21. 21. 50% minimum of plant ingredients are certified as Organic
  22. 22. MINIMUM REQUIREMENT FOR A FAIR TRADE COSMETIC LABEL
  23. 23. 2 labels according to the % of Fair Trade Ingredientingredients
  24. 24. COMPULSORY MENTIONS
  25. 25. % of fair trade ingredients
  26. 26. Reference to approval by ECOCERT
  27. 27. Link to the brand owner website</li></ul>mars-10<br />5<br />Global Shea 2010, Bamako<br />
  28. 28. mars-10<br />6<br />Labelling RulesOrganic & Fair Trade Shea Butter<br />INGREDIENTS-CONTAINS: ButyrospermumParkii*, Cera Alba, Fragrance, Tocopherol, Honey*. <br />*Ingredientsfrom Organic Farming<br />Ingredientfrom Fair Trade<br />95 % of all ingredients from Fair Trade<br />Approvedby ECOCERT SA <br />according to the EFT standards available at www.ecocert.com<br />98,6 % of all ingredients from Natural Origin <br />98,6 % of all ingredients from Organic Farming<br />Natural and Organic Cosmetic certified by ECOCERT Greenlife<br />according to Ecocert standards available at www.ecocert.com<br />Global Shea 2010, Bamako<br />
  29. 29. mars-10<br />7<br />Labelling RulesBody lotion made with« Organic & Fair Trade Shea Butter »<br />INGREDIENTS-CONTAINS: Aqua (Water), Calendula OfficinalisFlower Water*, Glycerin, LepidiumMeyeniiRootExtract*, ButyrospermumParkii*, Bellis PerenisFlowerExtract Parfum (Fragrance), Befula Alba Juice*, Lauryl Glucoside, Polyglyceryl-2 Dipolyhydroxystearate, Sodium Benzoate, CitricAcid, Alcohol, Sodium Dehydroacetate, XanthanGum, Potassium Sorbate, Sodium Hyaluronate, Sodium Phytate, Limonene, Citronellol, Linalool, Geraniol, Citral. <br />*IngredientsfromOrganicFarming<br />Ingredientfrom Fair Trade<br />5,4 % of all ingredients from Fair Trade<br />Approvedby ECOCERT SA <br />according to the EFT standards available at www.ecocert.com<br />99,34% of all ingredients from Natural Origin <br />12,78% of all ingredients from Organic Farming<br />Natural and Organic Cosmetic certified by ECOCERT Greenlife<br />according to Ecocert standards available at www.ecocert.com<br />Global Shea 2010, Bamako<br />
  30. 30. To Sum up<br /><ul><li>COST EFFECTIVENESS
  31. 31. Certification costs are independent of sales volumes – no royalties are paid
  32. 32. Ability to combine inspections to optimise costs and implementation times
  33. 33. GUARANTEES FOR OPERATORS
  34. 34. The combination of social, economic, environmental and transparency criteria
  35. 35. The organic requirement : global approach of sustainable development
  36. 36. A supply chain approach : all the production and processing sites are controlled
  37. 37. GUARANTEES FOR CONSUMERS</li></ul>mars-10<br />8<br /><ul><li>Health: « good for me »
  38. 38. Environment: « good for the planet »
  39. 39. Producers and workers livelihood: « good for the others »
  40. 40. Commodity chain understanding: « Where does my money go? »</li></ul>Global Shea 2010, Bamako<br />
  41. 41. Fairtrade atstake<br />
  42. 42. Back in history<br />THE EVOLUTION OF FAIR TRADE IN 4 PERIODS :<br />1. 50’s-70’s. Movement of humanitarian associations<br />2. IN THE LATE 80’s. <br /><ul><li>Professionalization of integrated supply chains (IFAT-WFTO)
  43. 43. Start of « labelized » products (Max Havelaar - Fairtrade)</li></ul>3. 90’s. Development of national and international networks<br />4. 2000-Today. Development of new schemes (EFT, IMO, …)<br />mars-10<br />10<br />Global Shea 2010, Bamako<br />
  44. 44. Main differencesECOCERT vs FLO<br /><ul><li>Standards
  45. 45. ECOCERT: one generic standard « all included » for the whole chain, specific controls
  46. 46. FLO: different specific standards
  47. 47. Certification process and costs
  48. 48. system similar to the organic process // specific procedures (+ trade mark fee)
  49. 49. Labels and % of ingredients
  50. 50. 2 labels for ECOCERT, one for FLO. Threshold of ingredients are different.
  51. 51. Pricing issue
  52. 52. ECOCERT controls the price per production group at two levels
  53. 53. FLO sets the prices per commodity / per country at one level.
  54. 54. Technical and commercial support
  55. 55. 2 systems which are different regarding support modalities and support content
  56. 56. Criteria specific to ECOCERT
  57. 57. Organic + overall environmental management along the chain
  58. 58. Transparency and margin moderation. </li></ul>mars-10<br />11<br />Global Shea 2010, Bamako<br />
  59. 59. Whatcanbedone to avoidcompeting standards ?<br /><ul><li>MARKETS TRENDS
  60. 60. Multiplication of fair trade labels: 26 different Fair Trade schemesknownso far
  61. 61. Confusingconsummers, enhancing public authorities control
  62. 62. FLO monopolyiscontested by historical fair traders and brands
  63. 63. Marketislooking for alternatives, more flexibility, and more sourcing
  64. 64. REGULATIONS ?
  65. 65. FRANCE: Public framework in place and soon compulsory
  66. 66. INTERNATIONAL: 2009 “UE Commission statement”
  67. 67. “the Commission reiterates the importance of maintaining the non-governmental nature of Fair Trade and other similar sustainability schemes throughout the EU. Public regulation could interfere with the workings of dynamic private schemes”.
  68. 68. COOPERATION ? COO-PETITION ? IDEAS OF GRADUAL STEPS TO WORK ON
  69. 69. Common methodology on pricing issue, impact assessment
  70. 70. Equivalence on fair trade certified producers to multiply market opportunities
  71. 71. Bilateral agreement on Mutual Recognition
  72. 72. Creation of a common Standards (ex: Cosmos standards in Cosmetics)</li></ul>mars-10<br />12<br />Global Shea 2010, Bamako<br />
  73. 73. THANK YOU !<br />MORE INFO<br />fairtrade@ecocert.com<br />

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