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YOU Lead Technology - Technology Leads YOU


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YOU Lead Technology - Technology Leads YOU... concerning creativity, technology, business concepts, for University of Waterloo Stratford Campus by Dr. David H. Jacobson

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YOU Lead Technology - Technology Leads YOU

  1. 1. Lead Technology –Technology Leads YOU...concerning creativity, technology,business concepts, for University ofWaterloo, Stratford campusDr David H. JacobsonDirector - Emerging Technologies,, January 27, 2011
  2. 2. Borderless digital communication and participation • 2007: The age of Ubiquitous Participation (UP!)* begins; • 2008, 2009: The Selfsumer* emerges; • 2010:  Borderless digital mobility*; • 2011:  Borderless mind*; Borderless cross-linking*. And isn’t this what Stratford is all about? * PwC defined conceptsPwC Slide 2
  3. 3. What to expect from broadbandPwC Slide 3
  4. 4. Wi-Fi –Direct • Wi-Fi Alliance®; • Link devices direct by Wi-Fi; • Bluetooth killer?PwC Slide 4
  5. 5. Borderless camcorder - in space and time • Click and the last 30 seconds go to your chosen destinations. LooxciePwC Slide 5
  6. 6. Mobile TV • LGs mobile digital television that can receive a signal even in a moving vehicle; • Advanced TV Systems Committee Standards for Digital mobile TV.PwC Slide 6
  7. 7. Borderless social networking - established Brian Solis and Research CapitalPwC Slide 7
  8. 8. Borderless social enterprise – emerging PwC US 2009PwC Slide 8
  9. 9. Borderless digital mobility • Intimate devices*:  24/7;  High-speed networks;  Location, directionally and movement aware;  Cross-linking experiences;  Easy interface, “touch and go”;  Transform and emerge*. • Gesture technologies; • Out-of-home (e.g. in-store applications); • Beyond-the-microcosm effectiveness. * PwC defined conceptsPwC Slide 9
  10. 10. Borderless pathology health/remote-disease-diagnosis Slide 10
  11. 11. Borderless astronomy – Starwalk the sky above Slide 11
  12. 12. Borderless augmented reality – real estate and rentalsPwC Slide 12
  13. 13. Borderless store. Suggestions, advice and checkoutPwC Springboard Networks Slide 13
  14. 14. Factors influencing US Internet users’ financial decisionsPwC Slide 14
  15. 15. Mobile devices – a continuum of capabilities • Smart phones – 24/7; in-the-hand; location; orientation; • Tablets – larger-screen; higher capacity and speed; • Business tablets; • Laptops and sub-laptops – full work and leisure.PwC Slide 15
  16. 16. Pad/reader varietiesPwC IEEE Spectrum Slide 16
  17. 17. BlackBerry PlayBook and HP Slate 500 An “eye” in both directions! Also two “eye” and fully featured Windows 7!PwC Slide 17
  18. 18. Borderless purchasing - mobile pumping eBay • Mid 2008 to Sept. 2009, $400m in sales and bids from iPhones; • Even a Lamborghini for $350 000; • Mobile ordering, bidding, negotiating and payment ; • eBay expects to top $1.5B in mobile sales this year. FierceMobilePwC Slide 18
  19. 19. Mobile commerce • Selfsumers are ready; • Ease of use; • Complementary to other forms of ordering and payment; • Travelling, geo-positioned, in-the-moment, exclusive offers; • Comparison and group buying; • Mechanisms: location; speed; devices; payment; participative multimedia; • Unique websites.PwC Slide 19
  20. 20. Borderless mobile payment Paymo by Boku A type of Premium SMS Square dongle on iPhone, iPad, Android Enstream Zoompass wallet …by mFoundryPwC Slide 20
  21. 21. Borderless group buying – social networking in action • GroupOn, The Point and LivingSocialPwC Slide 21
  22. 22. E-commerce scene changes – Oracle buys ATG Courtesy ATGPwC Slide 22
  23. 23. Multiple stimuli • Compared to consumers who had only seen a TV ad for a specific drug, consumers who had seen both a TV and online ad were twice as likely to ask their doctor about it. NielsenPwC Slide 23
  24. 24. The new commerce “King” is a triplet! • Multiple stimuli; • Participation; • Completing “The Transaction”!PwC Slide 24
  25. 25. Borderless persistent sales “person” – a step too far? • Shoes that Julie Matlin recently saw on were kind of cute. But she wasn’t ready to buy and left the site. • Then the shoes started to follow her everywhere she went online. Zappos had unleashed a persistent salesperson! New York TimesPwC Slide 25
  26. 26. Borderless privacy: whither or wither privacy? • Digital Due Process Coalition pushing US Congress to modernize privacy laws; • Includes Microsoft, Google, EFF (Electronic Frontier Foundation), ACLU (American Civil Liberties Union), eBay; • Privacy not adequately protected; could slow businesses in using cloud computing, mobile applications.PwC Slide 26
  27. 27. Borderless regulatory and compliance risk • In July 2010, the U.S. Food & Drug Administration cracked down on Novartis for using online applications such as Facebook Share and Share This; • The FDA said Novartis failed to meet regulatory and compliance standards when it asked consumers to tell friends and family about a cancer drug; • Failed to communicate risk information.PwC Slide 27
  28. 28. Technology and human behaviourResearch and analysis: Dr. Dana Suskind, Kristin Leffel, Shannon Sapolich, University ofChicagoPwC Slide 28
  29. 29. Online videos are streeeetching in length. Why? • Engaging the Selfsumer by capturing intention; • Higher-speed wired and mobile access to the Internet; • Larger screens on smartphones and tablets; • Mobile tablet/pad touch screens; • The beginning of portable/inbuilt smartphone projectors.PwC Slide 29
  30. 30. Capturing intention – emotions the key Slide 30
  31. 31. Capturing intention 2 – emotions the key Slide 31
  32. 32. Backwards and forwards – playing with emotions Slide 32
  33. 33. When video is a killer app – capturing emotions Slide 33
  34. 34. Borderless cross-linking of experiences • Takes you to quite a sexy video featuring Jeans X; • What are the advantages of this?PwC Slide 34
  35. 35. Borderless next-gen ebooks and Stratford Campus* • Imagine reading Macbeth as a next-gen. e-book; • Lady Macbeths soliloquy: "Out, damnd spot! out, I say!—" • Touch this passage and be taken to a choice of streaming video clips of famous actresses playing this scene*; • Video yourself and ask for a critique of your performance. * PwC defined conceptsPwC Slide 35
  36. 36. Mobility is borderless – applicable at Stratford • GestureTek – Toronto; • Kinect – Microsoft Slide 36
  37. 37. Scalable Video Coding – high-quality video and audio in video conferencing Global IP Solutions: 10% packet lossPwC Slide 37
  38. 38. Harvard de-icing is pre-de-icing• Nanostructured materials repel water droplets before they have a chance to freeze;• Down to -30C.PwC Slide 38
  39. 39. Silicon optical tranceivers INTELPwC Slide 39
  40. 40. Nanotechnology moving in • Display made by LG is 4.6 centimeters by centimeters; • Better color from integration of nanomaterials using quantum dots into the backlight; • The quantum dots are contained in capillaries made by Nanosys. Technology Review (top); Nanosys (bottom)PwC Slide 40
  41. 41. Nanowire transistors Nanowire transistors on plastic substrates. Junginn Sohn, Cambridge Nanoscience CenterPwC Slide 41
  42. 42. Of perfect batteries and practicalities • Greater surface area using nanotechnologies – higher energy density; • Quick-charge time – but can you charge it?; • Dip an ordinary piece of paper into ink infused with carbon nanotubes and silver nanowires, and it turns into a battery or supercapacitor. Crumple the piece of paper, and it still works. StanfordPwC Slide 42
  43. 43. Borderless fuel conservation Aviationchatter.comPwC Slide 43
  44. 44. Borderless internal combustion – what, no hybrid? • Mazda and others - super-efficient, 70mpg; • Ford, Mazda spraying fuel at high pressure directly into the engines combustion chamber rather than input port; • Avoids pre-ignition, enables use of high compression ratio. Aviationchatter.comPwC Slide 44
  45. 45. Computers, robotics, 3D-vision, sensors, adaptive control Slide 45
  46. 46. How innovation goes – to success • When you start looking at a problem and it seems really simple your solutions are way too oversimplified, and they dont work; • Then you get into the problem, and you see its really complicated. And you come up with convoluted solutions which work for a while; • The really great innovator will keep on going and find the key, underlying principle/concept of the problem and come up with a beautiful elegant solution that works. Steve Jobs, paraphrased, 1984PwC Slide 46
  47. 47. YOU Lead Technology – Technology Leads YOU! Thank you! This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2010 PricewaterhouseCoopers LLP. All rights reserved. “PricewaterhouseCoopers” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity. PwCPwC