JOYCE MASON, VP of MARKETING
       PARDEE HOMES
         June 2, 2009
A Few Pardee Facts
Began building in San Diego in 1952
Built range of homes including Urban infill,
detached and attached ...
Pardee’s LivingSmart Program

      EnergySmart: Reduces energy demand
      and produces energy

      EarthSmart: Conser...
WaterSmart Features
  Low flow toilets*
  High-efficiency clothes washer*
  Smart sprinkler controller*
  California-Frien...
What a Living Smart Home Means for
            Homebuyers

1. Lower energy bills
2. Lower water bills
3. Healthier indoor ...
LivingSmart and Community Design

       EnergySmart: Energy efficient Rec. Center
       with Solar panels. LEED Certifie...
Living Smart and Community
          Design
 HealthSmart: Walkable communities with access to hiking and
 biking trails wh...
Energy-Efficient Rec Center, Complete with Solar Technology
What a LivingSmart Community
        Design means
A design that makes conservation
practical and livable
A community where...
Portico, a case study
Small Lot program in Pacific
Highlands Ranch
CA Green Builder Designation
Won several Green Building...
Bronze   Silver   Gold   Portico   Platinum

                                           222     406      558     570      ...
Portico Green Savings
All Homes Combined:
• kWh saved (per year): 42,279
• Number of trees saved: 185
• Waste diverted: 23...
Manzanita Trail,
A Pardee Living Smart Neighborhood
Manzanita Trail
Landscape Plan
Manzanita Trail, Plan 3
Public – Private Partnerships

 California
 Friendly®
Rebates and Partnerships

Helps consumers understand the benefits
Provides reliable third-party verification
Rebates allow...
Living Smart - Pardee Homes
Living Smart - Pardee Homes
Living Smart - Pardee Homes
Living Smart - Pardee Homes
Living Smart - Pardee Homes
Living Smart - Pardee Homes
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Living Smart - Pardee Homes

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Living Smart - Joyce Mason, vice president of marketing, Pardee Homes - Presentation 2/2 Water and Efficiency in New Construction

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Living Smart - Pardee Homes

  1. 1. JOYCE MASON, VP of MARKETING PARDEE HOMES June 2, 2009
  2. 2. A Few Pardee Facts Began building in San Diego in 1952 Built range of homes including Urban infill, detached and attached housing and master planned communities Introduced High Speed wiring in homes in 1995 Built our first Energy Efficient home in 1998 Introduced our Living Smart green building program in 2001 One of the first builders to qualify for California Green Builder designation in 2003 Expanded Living Smart to all Pardee homes in April 2009
  3. 3. Pardee’s LivingSmart Program EnergySmart: Reduces energy demand and produces energy EarthSmart: Conserves resources or uses recycled or sustainable materials HealthSmart: Supports healthier indoor air and water quality WaterSmart: Minimizes consumption and conserve one of earth's most precious natural resources
  4. 4. WaterSmart Features Low flow toilets* High-efficiency clothes washer* Smart sprinkler controller* California-Friendly landscaping* WaterSense faucets Water-efficient showerheads Water-saving dishwasher *Qualifies for California-Friendly
  5. 5. What a Living Smart Home Means for Homebuyers 1. Lower energy bills 2. Lower water bills 3. Healthier indoor air 4. Greater indoor comfort 5. Better resale value 6. Special financing 7. Feeling of contribution to a better planet
  6. 6. LivingSmart and Community Design EnergySmart: Energy efficient Rec. Center with Solar panels. LEED Certified Fire Station EarthSmart: Land Plans that protect sensitive areas and in some cases restore native habitat
  7. 7. Living Smart and Community Design HealthSmart: Walkable communities with access to hiking and biking trails when possible. Public transit is accommodated WaterSmart: Extensive use of drought tolerant plant material throughout community areas. Plumb for recycled water in new communities. In some cases working with local agencies to build regional facilities such as transmission lines or possibly on site recycling capabilities. On the horizon-Looking at ways to use ground water for irrigation when it has been used historically for farming purposes on our properties. Replenish the supply with percolation of storm water
  8. 8. Energy-Efficient Rec Center, Complete with Solar Technology
  9. 9. What a LivingSmart Community Design means A design that makes conservation practical and livable A community where natural resources are taken into account A land plan that allows for people and the environment to thrive A showcase that demonstrates when we work together environmentally sensitive design can also be beautiful.
  10. 10. Portico, a case study Small Lot program in Pacific Highlands Ranch CA Green Builder Designation Won several Green Building Awards including Gold Nugget-CA Green Building, Honorable mention as Green Project of the Year at the NAHB National Green Building awards
  11. 11. Bronze Silver Gold Portico Platinum 222 406 558 570 697 Lot Design, Preparation and Development 39 66 93 131 119 Resource Efficiency 45 79 113 97 146 Energy Efficiency 30 60 100 178 120 Water Efficiency 14 26 41 41 60 Indoor Environmental Quality 36 65 100 112 140 Homeowner Manual and Education 8 10 11 14 12
  12. 12. Portico Green Savings All Homes Combined: • kWh saved (per year): 42,279 • Number of trees saved: 185 • Waste diverted: 238.22 tons • Water saved (per year): 4,085,720 • Greenhouse gasses (C02): 37,052 lbs Figures are based on design analysis for features required for California Green Builder program
  13. 13. Manzanita Trail, A Pardee Living Smart Neighborhood
  14. 14. Manzanita Trail Landscape Plan
  15. 15. Manzanita Trail, Plan 3
  16. 16. Public – Private Partnerships California Friendly®
  17. 17. Rebates and Partnerships Helps consumers understand the benefits Provides reliable third-party verification Rebates allow builders to offer green and keep homes affordable Fills gap until supply catches up demand Moves education about green building forward Moves the building of good green homes ahead

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