Social Media Strategies 101


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This presentation talks about the Do's and Dont's on Social Media. It teaches you how to make a social media strategy considering all social media platforms.

It also talks about each Social Media Platform in detail.

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Social Media Strategies 101

  1. 1. Social Media Marketing 101 Created By
  2. 2. To Talk Numbers… <ul><li>India - World's 7th Largest Internet Market growing at 11.2% : Comscore </li></ul><ul><li>There are 21 million people in India who are estimated to visit social media sites regularly which is 60.3% of the total active Indian Internet audience </li></ul><ul><li>More than 90% of Indian online users belong to 18-45 age group which has high purchase power and high disposable income </li></ul><ul><li>A typical Social media site visitor in India spends 110.4 minutes on the site and makes 10.4 visits per month to a social network </li></ul><ul><li>The Social Media Websites in India are growing by almost 100% year after year </li></ul>
  3. 3. So What? <ul><li>The answer is simple. The amount of growth Social Media Sites are experiencing is not to be seen anywhere </li></ul><ul><li>Besides the growth, opportunities lie within the high profile target audience with the age group majorly consisting of the 18-45 age group </li></ul><ul><li>Also on social networking sites, it is all about a Conversation (no intrusive marketing). Everything is an experience on this platform and it is a marketers job to make the experience wonderful </li></ul>
  4. 4. Social Media Platforms <ul><li>Twitter </li></ul><ul><li>Facebook / Orkut </li></ul><ul><li>Blogs </li></ul><ul><li>Youtube </li></ul><ul><li>Linkedin </li></ul><ul><li>Slideshare </li></ul>
  5. 5. Social Media Strategy <ul><li>The main aim will be a Two Way Interaction Relationship </li></ul><ul><li>Presence + Performance on all the platforms </li></ul><ul><li>Marketing the brand identity (personal or company) </li></ul><ul><li>Viral marketing via interesting, relevant and well timed content </li></ul><ul><li>More and more participation from the audience and high involvement by cross promoting on platforms </li></ul>
  6. 6. Detailed Strategy On the basis of each Platform
  7. 8. <ul><li>Tools </li></ul><ul><li>Tweet </li></ul><ul><li>Retweet </li></ul><ul><li># HashTag </li></ul><ul><li>Follow </li></ul><ul><li>@ Replies </li></ul><ul><li>Twitpic / Twitsnaps </li></ul>
  8. 9. <ul><li>Best Practices </li></ul><ul><li>Follow Relevant Audiences </li></ul><ul><li>Use Retweet Effectively </li></ul><ul><li>Converse more than you Convey </li></ul><ul><li>Content Strategy – Vertical Focus Vs Horizontal Focus </li></ul><ul><li>Marketing Strategy - Personal </li></ul>
  9. 11. <ul><li>Tools </li></ul><ul><li>Status Updates (Core Feature) </li></ul><ul><li>FanPages </li></ul><ul><li>Groups </li></ul><ul><li>Events </li></ul><ul><li>FanBox </li></ul><ul><li>Apps </li></ul>
  10. 12. <ul><li>Best Practices </li></ul><ul><li>Comment – Like – Share – Others Updates </li></ul><ul><li>Share Content Via Links </li></ul><ul><li>Be Active On Other Fanpages </li></ul><ul><li>Be Friend New People </li></ul><ul><li>Participate In Group Discussions </li></ul>
  11. 14. <ul><li>Tools </li></ul><ul><li>Linking </li></ul><ul><li>SEO </li></ul><ul><li>Trackback </li></ul><ul><li>Comments </li></ul>
  12. 15. <ul><li>Best Practices </li></ul><ul><li>Blog Often (1 a day) - More Content = More Visibility </li></ul><ul><li>Link generously </li></ul><ul><li>Comment On Relevant Blogs Regularly </li></ul><ul><li>Use Interactive Plugins (Retweet, Social Bookmarking & SEO Plugins) </li></ul>
  13. 17. <ul><li>Tools </li></ul><ul><li>Annotation </li></ul><ul><li>Linking To Other Videos </li></ul><ul><li>Video Comments </li></ul><ul><li>Titling and tags </li></ul>
  14. 18. <ul><li>Best Practices </li></ul><ul><li>Comment on Other Videos </li></ul><ul><li>Annotation Can Better Your Videos </li></ul><ul><li>Channel / Series based videos work better </li></ul><ul><li>Cross Promotion Is Key </li></ul><ul><li>Linking Can Be Innovative </li></ul>
  15. 20. <ul><li>Tools </li></ul><ul><li>Status Updates </li></ul><ul><li>Invite / Add </li></ul><ul><li>Company Page / groups </li></ul><ul><li>QnA </li></ul><ul><li>Apps </li></ul>
  16. 21. <ul><li>Best Practices </li></ul><ul><li>Add Invite & Manage Business Contacts </li></ul><ul><li>Ask & Answer Questions </li></ul><ul><li>Share Blog Feed </li></ul><ul><li>Share Presentations </li></ul><ul><li>Create Company Pages </li></ul><ul><li>Add company Jobs </li></ul><ul><li>Recommendations </li></ul>
  17. 23. <ul><li>Tools </li></ul><ul><li>Slide Linking </li></ul><ul><li>Titles </li></ul><ul><li>Tags </li></ul><ul><li>Favorite / Comment / Embed </li></ul>
  18. 24. <ul><li>Best Practices </li></ul><ul><li>Comment on Other Slides </li></ul><ul><li>Make slides downloadable for more traction </li></ul><ul><li>Favourite other slides </li></ul><ul><li>Cross Promotion Is Key </li></ul><ul><li>Linking Can Be Innovative </li></ul>
  19. 25. <ul><li>Website: </li></ul><ul><li> </li></ul><ul><li>Contact: </li></ul><ul><li>Rajiv Dingra +91-9820761167 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  20. 26. THANK YOU