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Indian Panga League- Social Media Case Study by WatConsult

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A Case study on Virgin Mobile's campaign - Indian Panga League conducted by WATConsult.

Published in: Business, Technology

Indian Panga League- Social Media Case Study by WatConsult

  1. 1. Social Media<br />Case Study<br />consulting monitoring managing ORM marketing PR products audit<br />
  2. 2. How It Began<br />100 Hilarious vidoes<br />8 IPL Teams<br />Numerous Pangas Taken Online<br />
  3. 3. What Panga!<br />Videos of 8 passionate IPL fans from 8 different states fighting with each other all day long over STD calls.<br />
  4. 4. How Panga!<br />Utilized a 3 pronged strategy to create YouTube buzz and generate views.<br />Intelligent Tagging and Titling<br />Channel Commenting<br />Commenting on the official IPL channel during matches<br />
  5. 5. What Panga!<br />If Mumbai played Delhi then the subsequent video was made the featured video of the channel<br />And the link was distributed across all platforms <br />
  6. 6. Panga Contest!<br />An FBML tab was created and uploaded with a banner of the contest and linked to the website<br />
  7. 7. Pangas on the Fanpage!<br />They speak for themselves…….<br />
  8. 8. The Pangas get shared…..<br />
  9. 9. Twitter: The Fun Begins<br />
  10. 10. The Users Respond<br />
  11. 11. Celebrities Respond<br />
  12. 12. Pangas on Articles and Blogs<br />
  13. 13. Now for some numbers…<br />In the days since the campaign began Youtube has logged over 6,10,975 total views<br />Around  20,893Channel Views, <br />300+ subscribers and counting…..<br />This is by far the fastest growing Youtube channel In India for any Brand with zero media spend<br />
  14. 14. Facebook….<br />Since its creation the Fanpage now numbers around 3278 fans and still growing, and an average 350 daily views<br />
  15. 15. Celebrities Respond<br />With over 180+ @replies the cumulative outreach of the tweets number at 75K plus<br />While around 120+ plus Retweetsitself number around 25,000 and counting…<br />
  16. 16. Campaign Consultancy:<br />WATConsult.com<br />Contact:<br />Rajiv Dingra+91-9820761167<br />rajiv@watconsult.com<br />Twitter.com/watconsult<br />www.watconsult.com<br />
  17. 17. The END<br />

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