How to use Facebook Ads - Social Media Marketing 101


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How to use Facebook Ads - Social Media Marketing 101

  1. 1. Demystifying<br />
  2. 2. What is it that helps you make those Million Fans on Facebook?<br />
  3. 3. NOT the Viral Approach. Certainly NOT Always.<br />
  4. 4. Its Facebook Ads!P.S. When Smartly Optimized..<br />
  5. 5. Lets Show You How It Works!AtleastWhat We Know!<br />
  6. 6. Facebook Ads<br />Elements of a Facebook Ad in order of appeal to a user:<br /> Picture<br /> Title (25 characters)<br /> Body (130 characters)<br />
  7. 7. So What is it that you NEED to take care of?<br />
  8. 8. Actually a Lot of Things!<br />
  9. 9. WAT to Do?<br />Be grammatically correct<br />Use a relevant picture<br />Use an action picture or something slightly provocative<br />Target the correct people<br />Have a call to action<br />Use a landing page<br />Facebook ONLY checks one level deep. So make sure your landing page is relevant and sales/money/asking-for-info free.<br />Be as targeted as possible.<br />
  10. 10. Who can you Target?<br />
  11. 11. Actually a good 25 Million people with a Lot of Targeting Options..<br />
  12. 12. Targeting Options<br />Location<br />Keyword<br />Connection <br />Relationship<br />Age <br />Birthday<br />Education<br />Gender<br />Workplace (B2B)<br />Language <br />
  13. 13. If you don’t know what keywords to use, Click Next<br />
  14. 14. Targeting - Keywords<br />Identify Keywords<br />Google Keyword Tool<br />This tool can take your product’s website and generate a list of keywords<br />Google Trends<br />Trends will show you which countries, cities and areas search your keyword(s) the most. It will also tell you which language.<br />
  15. 15. What You can do with Facebook Ads?<br />Promote a Facebook Page, Event, App, other destination on Facebook, or your own website.<br />You can specify a custom message and call-to-action.<br />Relevant actions from the viewer's friends will automatically be shown to build word-of-mouth awareness.<br />
  16. 16. Types of Ads<br />With the LIKE Button<br />2. Stamp Ads to External Links<br />3. Sponsored Stories <br />
  17. 17. We’re JUST going to discuss: “Ads with LIKE Button”Because That’s What We LIKE.. Infact LOVE<br />
  18. 18. Integration of the Like Button<br />To be used if the purpose of the ad is to get your page LIKED. This is always the case<br />Ad Title is not customizable, thus it being the name of the page (Actually it doesn’t really matter if your brand is big enough)<br />
  19. 19. You should know some Jargons to start with though..<br />
  20. 20. Metrics<br />Reach – Number of People who saw the ad<br />Frequency – Avg. Number of times each person saw the ad<br />Social Reach = Reach + Friends’ names in the ad<br />Connections – Action taken (LIKE) from the ad within 24 hours of seeing it<br />CTR – Clicks divided by Impressions<br />CPC – Cost per Click<br />CPM- Cost per 1000 impressions<br />Bid – Higher bid = more impressions<br />Price – What your ad costs<br />
  21. 21. How Facebook Advertising Works?<br />
  22. 22. Here is an Example..<br />
  23. 23. Create an Ad Section<br />
  24. 24. Ad Copy Example- Gillette<br />
  25. 25. Targeting & Reach for Gillette India<br />
  26. 26. Campaign, Pricing & Scheduling<br />
  27. 27. Campaign Summary<br />
  28. 28. So Now you Know How to Create an Ad.. But you should also know as to What Works!<br />
  29. 29. What Works in the Ad Copy<br />Women- For Targeting Males<br />Cricket & Football-Again for targeting Males<br />Prizes & Merchandise- Primarily for <30 Years<br />Bollywood- For Males & Females<br />Discounts & Offers- Especially for Women<br />
  30. 30. For More Reference<br /><br /><br /><br /><br />
  31. 31. Thank You.. You can Now get in touch with Us..As we have the Official Business Account with Facebook!<br />
  32. 32. But before we give you our Contact, You should take a Note of some pointers<br />
  33. 33. Points to be Noted<br /><ul><li> If your objective is LIKES- Use Like Button Integrated Ads
  34. 34. If your objective is Awareness- Use CPM Model otherwise always use CPC Models
  35. 35. Never Ever do Ads without Optimization
  36. 36. Always make sure the Ad Copy has a “Call to Action”
  37. 37. The Higher the Reach, The lesser the Bid. Period.
  38. 38. CTR is a direct correlation of how your Ads are performing</li></li></ul><li>Get in Touch with Us, If you Really Want to do Some KickassFacebook Advertising:Sahil<br />