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Crystal Icing Brand Presentation

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Wasim Khaled

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Crystal Icing was the premier destination for celebrities and brands to create custom premium products for both retail masses as well as premier Bespoke products such as the $300,000 Diamond Omari iPhone case.
Published in: Design

Crystal Icing Brand Presentation

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  2. 2. Crystal Icing has been at the forefront of Transforming Ordinary into Extraordinary since 2004. Using Swarovski Crystal as our medium, we are the first company in the world to transform everyday items into intricate and original works of art and it all started with the Crystal Icing Mobile Phone Case Collection. Since then, our masterful team of designers and artists have revolutionized the notion of “bling”. From mobile phones to guitars, Sharpies to asthma inhalers — if you can dream it up, we can make it a reality! At Crystal Icing, we don’t mind being the trendsetter that others follow. We find it flattering. Since our inception we have come to epitomize the saying; “Often imitated, never duplicated. ” Our commitment to our customer’s desires, coupled with the structural integrity of our products and services has been the cornerstone of Crystal Icing from day one. Crystal Icing customers include A-List celebrities such as Eva Longoria Parker, Jennifer Lopez, and Jamie Foxx as well as musicians such as Brit- ney Spears, Mariah Carey and Alicia Keys. Corporate companies such as Bloomberg, T-Mobile, Nintendo, L’Oreal and countless others continue to look toward Crystal Icing as a means of gaining that all important edge. Our Designers have created thousands of one of a kind accessories for a wide variety of fashion conscious individuals from corporate moguls to royalty in over 150 countries around the World! We look forward to seeing how we can work with you to make your life a H little more fabulous . — 1 w /5 V ‘ / /, V —‘ ‘ I V ‘ N’ A fi .7 A‘ . L 4 A 4 If '( 5‘ Q 1 . I I n __. '1 . _g , o : -
  3. 3. Make the Ordinary, Extraordinary. Crystal Icing is the world’s premier design house for customization of personal accessories. We transform the most everyday objects into something beautiful and irresistible.
  4. 4. CRYSTAL ICING is the go-to choice for PR Firms, celebrities and events around the world and has been hired for the Oscars, the Emmy's, Superbowl XLI, the T-Mobile Sidekick 3 Launch Party, Nintendo Video Game Launch Events and countless product releases and promotions. In addition, Crystal Icing has done projects for the NFL, Stoli Vodka, Yahoo! , Gibson Guitars, T-Mobile, Sharpie, L'Oreal, Dove, Elizabeth Arden and many more. Crystal Icing’s unique designs and creativity have not only set the standard for the industry, but has also put it at the forefront. 1
  5. 5. Nintendo has been working with Crystal Icing for the past four years whenever new games and products are launched for the Wii and DS Lite. Crystal Icing has produced a number of unique designs and concepts for Nintendo, such as the Signature 24 Karat gold plated Swarovski Zelda Wii, the Super Smash Bros. Wii, as well as the Crystal Icing branded collection of DS Lites. These products have been sold in the Rockefeller Center store in NYC, as well as given out as awards in national Nintendo sponsored gaming Competitions. The TV Guide Network commissioned Crystal Icing to crystallize their logo onto mic flags for the 2009 and 2010 Academy Awards. The crystal embellish— ment was a huge success on the red carpet, drawing the attention of many celebrities which resulted in many high profile interviews before the events.
  6. 6. PON D'Si Crystal Icing was hired to embellish iPods in conjunction with the launch of the movie “Mamma Mia! ” Stoli’s Signature line of 100 Stoli bottles for an exclusive VIP event. VERA WANG '5 BlackBerry Crystal Icing was contracted by BlackBerry to customize 100 Limited Edition BlackBerry Pearls for the Breast Cancer Research Foundation. The exclusive design was created by Vera Wang. Mary Kay contacted Crystal Icing to create a line of iPod cases for their Star Consul- tant program. The ” Breast Cancer Research _ Foundation. -‘P’-'33 ‘ 9 . .3, ‘* 5%“?
  7. 7. FUSION BEAUTY Fusion Beauty first approached Crystal Icing for a line of lip plumpers for the 2006 Emmys Awards gift baskets. After a very positive reception, Fusion Beauty contracted Crystal Icing to manufacture a line of high end lip plumpers called Bling Fusion which were distributed worldwide through Sephora’s stores, Home Shopping Network, and ULTA. Successful sales led to an ongoing manufacturing contract with Fusion Beauty. | _’OREAL For the 2007 Emmy Awards, Crystal Icing was asked by L’Oreal Cosmetics to embellish their Infallible Lip Color with Swarovski crystal. Each female Emmy nominee received Infallible Lip Color with their initials engraved on the top and Swarovski crystal accentuating the L’Oreal brand name. After such a positive recep- tion L’Oreal contracted Crystal Icing to create crystal letter stick- ers, allowing customers to personalize their own lipstick cases. Dove hired Crystal Icing to create a custom iPod for their celebrity spokes- ® person, Alicia Keys.
  8. 8. . 1 TJ‘ "-- ‘r . . ~ -r ‘r-r , . V-' _ ‘ 1' A 5 n’ 1 0 9} In 2009 Crystal Icing was commissioned by Nintendo to create original designs for the South by Southwest Festival in Austin, TX. The result was a grouping of widely popular custom Nintendo DS Lites for the exclusive 508 House. null The Sugar Factory, of Las Vegas, ' ’! commissioned Crystal Icing to create four original designs on their lolly ‘lg sticks with the hosts of the Today ‘ ’ Show, Hoda Kotb and Kathy Lee l _ l l 1 l J _ Gifford, in mind. The candy and
  9. 9. In 2010, Dunlop Manufactoring Inc. contacted Crystal Icing to create a blinged out guitar pedal for their company’s national ad campaign. In 2009, American Idol sought Crystal Icing out, as well. They commissioned fifty phones as a give away for their audience members. ROCK ROYALTY.
  10. 10. I / // // / / .//1 / Crystal Icing worked with Sharpie to create a $10,000 Diamond Sharpie, as well as over 250 Swarovski Sharpie markers for Superbowl XLI to draw attention to their new retractable Sharpie marker. Each Sharpie was designed and custom- ized with Swarovski elements and given to NFL players and celebrities to sign an autograph wall. Press included print ads and online publications featuring numerous photographs of the celebrities and NFL players with the Sharpie branded markers.
  11. 11. Some of the world’s biggest international superstars shop at Crystal Icing when they want to make a statement about their style. Since Crystal Icing’s inception, they have worked closely with the entertainment industry to bring new and innovative products to the market- place that are as eye catching as the stars themselves. Crystal Icing creates luxury products for a luxury lifestyle.
  12. 12. W. . Mariah Carey 3 T C , /I ,1 Jennifer Lopez Jamie Foxx la
  13. 13. Chris Brown . V.
  14. 14. Rob Dyrdek Lindsay Lohan . ... ... ... ... ... u.. ... ... .. n 0 cm H e u «L B R 3 . m n r H m . u.. G P DJ Pauly D
  15. 15. With the Crystal Icing team, your brand will be treated with the utmost care and respect, through the use of the best production methods and finest materials. Crystal Icing is the global leader in fashion accessories for your mobile lifestyle. They transform the most everyday objects into something beautiful and irresistible.
  16. 16. CRYSTALICINGCOM

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