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Become A Twitter Ninja

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Presentation given as a webinar to the Society for Word of Mouth on how to get more out of Twitter on February 11, 2009.

Published in: Business

Become A Twitter Ninja

  1. Become a Twitter Ninja Warren Sukernek Director of Content Marketing Radian6 Source- Flickr: GidelsGiardino SWOM Webinar 2/11/09
  2. 813% January 2008 – January 2009 Over 5M Twitter Accounts Fastest Growing Social Networking site
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  6. * Twitter is dominated by newer users - 70% of Twitter users joined in 2008 * An estimated 5-10 thousand new accounts are opened per day * 35% of Twitter users have 10 or fewer followers * 9% of Twitter users follow no one at all * There is a strong correlation between the number of followers you have and the number of people you follow State of the Twittersphere – December 08
  7. Twitter Survey on brand perception
  8. Twitter Survey on brand perception
  9. Twitter Survey on brand perception
  10. Twitter Survey on brand perception Survey can be found at http://cli.gs/twitter-survey
  11. A Brief Tour
  12. A Brief Tour
  13. A Brief Tour Bio
  14. A Brief Tour Background
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  16. Twitter is what you make of it.
  17. How is Twitter used by Ninjas <ul><li>Listening </li></ul><ul><li>Humanize your brand </li></ul><ul><li>Customer care </li></ul><ul><li>Engagement </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Keep customers informed </li></ul>How is Twitter used by Ninja’s Source- Flickr: GidelsGiardino
  18. It’s the conversation, stupid Source: Flickr- Daystar297
  19. Humanize the Brand Source- Flickr: Jabr-woky
  20. Humanize your brand
  21. Customer Care Source- Flickr: DJWERDNA
  22. Customer Care
  23. Engagement Source- Flickr: Mathew Oliphant
  24. Engagement
  25. Keep Customers Informed Source- Flickr: Sleep
  26. Keep Customers Informed
  27. Crowdsourcing
  28. Crowdsourcing
  29. Twitter Norms <ul><li>Create tweets that people want to read. </li></ul><ul><li>No spam/ broadcast/ monologues </li></ul><ul><li>12:1 ratio </li></ul><ul><li>The Retweet </li></ul><ul><li>Don’t use auto direct message </li></ul>Twitter Norms for Ninjas
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  31. Twitter Ninja Tools Source- Flickr: Sarchi
  32. Listening Tools
  33. Listening Tools
  34. Listening Tools
  35. Listening Tools
  36. Listening Tools
  37. Finding Followers
  38. Get more out of your 140
  39. Stats and Metrics
  40. [email_address] www.Radian6.com @warrenss Slideshare.net/warrenss Twittermaven Blog Thank you
  41. Appendix
  42. To Learn more about Twitter <ul><li>&quot; How I use Twitter, and you? &quot; </li></ul><ul><li>a compendium of  Twitter 101 instructions </li></ul><ul><li>Quick Twitter thoughts I and II </li></ul><ul><li>Flowgram </li></ul><ul><li>Over 200 other instructional Twitter101 posts on Delicious.com   </li></ul><ul><li>Dell Social Media for Small Business on Facebook </li></ul><ul><li>Recent blog post on Twittermaven . </li></ul>Photo credit: (cc) FoundphotosLJ on Flickr.com
  43. Best Practices for companies on Twitter <ul><li>In a recent survey , 89% of Twitter users agreed that brands should engage with their customers on Twitter. </li></ul><ul><li>78% would be more willing to purchase a product/ service from a company that has a relationship with me on Twitter. </li></ul><ul><li>Twitter is a conversational community, don’t just broadcast and push your message/ links out. </li></ul><ul><li>Define your strategy: </li></ul><ul><ul><li>Why are you doing this? </li></ul></ul><ul><ul><li>Who is your target audience? </li></ul></ul><ul><ul><li>What will you achieve? </li></ul></ul><ul><ul><li>How will you measure success? </li></ul></ul><ul><ul><li>How long will the project last? </li></ul></ul><ul><li>Utilize all details of Twitter profile to clearly brand your account: name, image, background, url,bio. </li></ul><ul><li>Listen for those talking about your brand and set up RSS feeds on search.twitter.com . Set a baseline of number of posts about your brand and sentiment. Track monthly. </li></ul><ul><li>Twitter etiquette: Find targets to follow. Follow back those that follow you, respond to all who respond to you within 2 hours. 12 tweets per promotion, use URL shortener that is trackable. </li></ul><ul><li>Show your business personality and humanize your company by publishing interesting content. </li></ul><ul><li>Promote your brand periodically with special offers and coupons that can be tracked. </li></ul><ul><li>Display your Twitter account on digital assets: web page, email signature, company social networks </li></ul><ul><li>Use tools like Twinfluence , Twitter Grader , and Tweetstats for relative measurement. </li></ul><ul><li>More tips and resources located at http://twittermaven-brandtips.blogspot.com/ </li></ul>

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