Become A Twitter Ninja


Published on

Presentation given as a webinar to the Society for Word of Mouth on how to get more out of Twitter on February 11, 2009.

Published in: Business
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Become A Twitter Ninja

    1. Become a Twitter Ninja Warren Sukernek Director of Content Marketing Radian6 Source- Flickr: GidelsGiardino SWOM Webinar 2/11/09
    2. 813% January 2008 – January 2009 Over 5M Twitter Accounts Fastest Growing Social Networking site
    6. * Twitter is dominated by newer users - 70% of Twitter users joined in 2008 * An estimated 5-10 thousand new accounts are opened per day * 35% of Twitter users have 10 or fewer followers * 9% of Twitter users follow no one at all * There is a strong correlation between the number of followers you have and the number of people you follow State of the Twittersphere – December 08
    7. Twitter Survey on brand perception
    8. Twitter Survey on brand perception
    9. Twitter Survey on brand perception
    10. Twitter Survey on brand perception Survey can be found at
    11. A Brief Tour
    12. A Brief Tour
    13. A Brief Tour Bio
    14. A Brief Tour Background
    16. Twitter is what you make of it.
    17. How is Twitter used by Ninjas <ul><li>Listening </li></ul><ul><li>Humanize your brand </li></ul><ul><li>Customer care </li></ul><ul><li>Engagement </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Keep customers informed </li></ul>How is Twitter used by Ninja’s Source- Flickr: GidelsGiardino
    18. It’s the conversation, stupid Source: Flickr- Daystar297
    19. Humanize the Brand Source- Flickr: Jabr-woky
    20. Humanize your brand
    21. Customer Care Source- Flickr: DJWERDNA
    22. Customer Care
    23. Engagement Source- Flickr: Mathew Oliphant
    24. Engagement
    25. Keep Customers Informed Source- Flickr: Sleep
    26. Keep Customers Informed
    27. Crowdsourcing
    28. Crowdsourcing
    29. Twitter Norms <ul><li>Create tweets that people want to read. </li></ul><ul><li>No spam/ broadcast/ monologues </li></ul><ul><li>12:1 ratio </li></ul><ul><li>The Retweet </li></ul><ul><li>Don’t use auto direct message </li></ul>Twitter Norms for Ninjas
    31. Twitter Ninja Tools Source- Flickr: Sarchi
    32. Listening Tools
    33. Listening Tools
    34. Listening Tools
    35. Listening Tools
    36. Listening Tools
    37. Finding Followers
    38. Get more out of your 140
    39. Stats and Metrics
    40. [email_address] @warrenss Twittermaven Blog Thank you
    41. Appendix
    42. To Learn more about Twitter <ul><li>&quot; How I use Twitter, and you? &quot; </li></ul><ul><li>a compendium of  Twitter 101 instructions </li></ul><ul><li>Quick Twitter thoughts I and II </li></ul><ul><li>Flowgram </li></ul><ul><li>Over 200 other instructional Twitter101 posts on   </li></ul><ul><li>Dell Social Media for Small Business on Facebook </li></ul><ul><li>Recent blog post on Twittermaven . </li></ul>Photo credit: (cc) FoundphotosLJ on
    43. Best Practices for companies on Twitter <ul><li>In a recent survey , 89% of Twitter users agreed that brands should engage with their customers on Twitter. </li></ul><ul><li>78% would be more willing to purchase a product/ service from a company that has a relationship with me on Twitter. </li></ul><ul><li>Twitter is a conversational community, don’t just broadcast and push your message/ links out. </li></ul><ul><li>Define your strategy: </li></ul><ul><ul><li>Why are you doing this? </li></ul></ul><ul><ul><li>Who is your target audience? </li></ul></ul><ul><ul><li>What will you achieve? </li></ul></ul><ul><ul><li>How will you measure success? </li></ul></ul><ul><ul><li>How long will the project last? </li></ul></ul><ul><li>Utilize all details of Twitter profile to clearly brand your account: name, image, background, url,bio. </li></ul><ul><li>Listen for those talking about your brand and set up RSS feeds on . Set a baseline of number of posts about your brand and sentiment. Track monthly. </li></ul><ul><li>Twitter etiquette: Find targets to follow. Follow back those that follow you, respond to all who respond to you within 2 hours. 12 tweets per promotion, use URL shortener that is trackable. </li></ul><ul><li>Show your business personality and humanize your company by publishing interesting content. </li></ul><ul><li>Promote your brand periodically with special offers and coupons that can be tracked. </li></ul><ul><li>Display your Twitter account on digital assets: web page, email signature, company social networks </li></ul><ul><li>Use tools like Twinfluence , Twitter Grader , and Tweetstats for relative measurement. </li></ul><ul><li>More tips and resources located at </li></ul>