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Warren Knight Social Shopping Social Media + Online Shopping (Slideshare)


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Presentation on Social Shopping, the tools, platforms and strategy on how to engage with your target audience and allow them to become brand advocates

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Warren Knight Social Shopping Social Media + Online Shopping (Slideshare)

  1. 1. HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT The Future is… “Social Shopping” Social Media + Online Shopping
  2. 2. THEN NOW – SME
  3. 3. Some Online Retail Statistics <ul><li>The UK e-commerce market was worth an estimated £64 Billion 2010 ( £2 Billion in 2001 ) Biggest growth in the SME market </li></ul><ul><li>Online sale are now 10% of the total retail sales in the UK </li></ul><ul><li>25% of UK shoppers are prepared to spend £1,000+ online in a single transaction </li></ul><ul><li>67% of consumers used mobile devices to search and pay for Christmas gifts </li></ul><ul><li>UK shoppers spend £1 in every £13 online, this will change to £1 in every £5 by 2020 </li></ul><ul><li>20% of the £64 billion expected to be spent online be mobile purchase </li></ul>
  4. 4. GroupBuy & FlashSale Biggest Day For Sales in 3 Years Twitter = 3 Sales in 21 mins
  5. 5. 30% off all the video views (more than 6.3 million ) on my main YouTube channel come from search or organic referrals YouTique
  6. 6. Shop With Your Friends Touch Screen In-Store
  7. 7. Polyvore is the best place to discover or start fashion trends 140 Views 49 Likes
  8. 8. Fashism Ashton Kutcher & Demi Moore $1 Million Investment
  9. 10. More than 300,000 people already paid with a Tweet or a post on Facebook! Twitter has 65 million tweets per day, which averages about 750 tweets per second
  10. 11. THE BIG NEWS Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we share on FACEBOOK matters &
  11. 12. So why are people really on Social Networks? <ul><li>23% of Twitter users follow businesses to find special promotions or sales </li></ul><ul><li>14% of Twitter users use the stream to find and share products and opinions </li></ul><ul><li>25% of customers connect with brands on Facebook to receive discounts </li></ul><ul><li>More than 50% of Facebook fans and 67% of Twitters users are more likely to make a purchase from the brands they follow </li></ul><ul><li>Facebook and Twitter visitors spend 1.5x more online that other Internet users </li></ul>
  12. 13. The Future of Social Commerce “ If I had to guess, social commerce is the next area to really blow up” - Mark Zuckerberg, August 2010
  13. 14. Facebook e-commerce storefront
  14. 15. Facebook Store
  15. 16. Facebook Fan Page VIDEO PROMOTIONS DICOUNTS POLL SPECIAL OFFERS Creating an effective balance between “ social engagement ” and “ social selling ” 780 Likes 100 Comments 160% Increase In Fans Twitter 325%
  16. 17. Going beyond the Facebook Fan Page <ul><li>3 OPTIONS </li></ul><ul><li>Guest </li></ul><ul><li>Facebook </li></ul><ul><li>Members </li></ul>
  17. 18. The Next Global Currency? Currently $1 = 10 Facebook credits Facebook takes a 30% cut of developers’ revenue Gift Cards
  18. 19. <ul><li>Micro-incentives </li></ul><ul><li>Signing up to the newsletter </li></ul><ul><li>Sharing a product with friends </li></ul><ul><li>Contest </li></ul><ul><li>Commenting </li></ul>
  19. 21. Using Facebook deals, on the 5 th Nov, they gave away a pair of jeans to the first 10,000 people who used Facebook Places to check in at a Gap store and everyone who checked in that day got 40% any item. Gap was one of the first brands to sign up to Deals.
  20. 23. <ul><li>All Media Must Be Digital </li></ul><ul><li>All media that wishes to build Brand advocates and engage must do much more ...It must be mobile. </li></ul><ul><li>It must be Spontaneous – Use your Smartphone </li></ul><ul><li>It must have added multimedia value (bonus material) </li></ul><ul><li>It must be easy to access </li></ul><ul><li>It must be easy to download/stream </li></ul><ul><li>It must do more than simply being a digital version of the traditional message </li></ul><ul><li>It must be able to make itself more shareable, findable and social </li></ul><ul><li>Where there is value, there are consumers willing to share it. </li></ul>
  21. 24. Customer Decision Matrix
  23. 27. 9 Social Commerce Trends for 2011 1. Online + Offline Integration – DIGITAL FIRST Incorporate your Social Media marketing into your PR, email marketing, direct mailing, advertising 2. Tracking Social Media ROI - utilise Google Analytics and tools like Hootsuite to track & measure 3. GroupBuy & Flash Sales - More aspects of this model translate into retail 4. E-commerce-social-shopping experience - built around the context of what the user is reading 5. Mobile Commerce - Mobile coupons and discounts leading the mobile advertising category. Apps for Ipad & Tablets making shopping simple 6. Local Commerce - Location-based Services: “Check-ins” are the new ‘status message’ 7. Virtual referrals - including customer reviews and recommendations from friends via Facebook and Twitter, will become increasingly important 8. Social shopping - Communicating with your network and sharing what you find is just going to keep growing. 9. Video - YouTube is the second largest search engine in the English-speaking world.
  24. 28. Making shopping social GroupBuy & FlashSale SocialHub Embedded Store Mobile Platform Affiliate Network Auto Product Sharing Wholesale Website
  25. 29. Warren Knight Warren Knight e: t: @wvrknight Caroline Bosher e: [email_address] t: @carolinebosher Gloople – Making Shopping Social t: @gloople Tell us What You Think