Social Commerce Internet & Mobile World 2012, Romania


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Sessions to attend: Keynote Presentation
Social Commerce - consumers changing their behaviour (Romtelecom & COSMOTE Stage, Day 2, 14:00 - 14:30)

More about Warren Knight:
Warren Knight co-founder of Gloople, the Worlds 1st "Social Sharing" eCommerce platform and a Top 100 Start-up. With 20 years experience in selling products and services, Warren is a professional speaker, trainer, author and consultant specializing in Social Commerce, helping companies use Social Media and Digital Commerce to achieve a multi-channel experience to drive traffic and better understand their customers.
His entrepreneurial skills started in the music industry at the early age of 19. After receiving a grant from the Prince's Youth Business Trust by the age of 22, Warren started his own music and clothing European Distribution Company. Focusing on business growth he became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

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Social Commerce Internet & Mobile World 2012, Romania

  1. 1. Social CommerceConsumers Changing their Buying Habits “Please feel free to Tweet @wvrknight during this session”
  2. 2. Warren KnightSpeaker / Author / ConsultantCEO, co-founder of20 years Retail Experience5 years Social MediaSocial Media for BusinessSales Techniques for SMEInternational Business
  3. 3. Online StoreGroupBuy & FlashSale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store
  4. 4. Production EraHenry Ford 1920’s Model “T” Production 12.5 hours before 93 minutes afterwards Cost: $825 ($33) > $280
  5. 5. Marketing Era1950’s 1st TV Advert Brands told us what they want us to buy Now Only 14% of us trust Advertising 90% of us trust our Friends recommendation of a product or "Its tingling fresh. Its fresh as service ice. Its Gibbs SR toothpaste.”
  6. 6. SoLoMo EraConnected 24/7 Our philosophy is to fish where the fish are Adam Brown – Coca Cola 50 Million “Likes”
  7. 7. Why are Social Network Important to Brands? 90% trust peer-to-peer relationships vs 14% Advertising 50%+ of Social media users access via their Smartphone 57% of online shoppers have spent more that $100 on Social Commerce websites, like Groupon & Living Social 42% of online consumers follow brands on Social Networks 79% of Businesses said Social Media is Business Imperative 35% of consumers, said they would buy through Facebook 77% of Smart Phone users, go online while on-the-go Over 50% of consumers expect customer service through SM
  8. 8. Social Conversation
  9. 9. Chirpify
  10. 10. f-commerce & t-commerce
  11. 11. Facebook
  12. 12. Pop-up Store– 1-click purchase
  13. 13. Value of a Fan
  14. 14. Video Commerce = 5 Million SubscribersFoursquare
  15. 15. Pinterest - Value of a FanPinterest .75c in new sales for Zappos.Facebook $2.08 3 x as valuable as a PinTwitter generates massive $33.66 in sales 45x
  16. 16. p-commercePin2Sell
  17. 17. Location Based MarketingFoursquare
  18. 18. Multi-channel
  19. 19. 7 Social Commerce Tips to Take-awayOnline + Offline Integration – DIGITAL FIRSTIncorporate Social Media into PR, email, direct mailing & advertisingTracking Social Media ROIUtilise Google Analytics and tools like Hootsuite to test and trackSMOCreate your online voice & communication using your keywordsMarketing MixIntegrate SoLoMo into your traditional marketingSocial CommerceConsumers connect where they buy & buy where they connectSocial SharingGive your consumers the opportunity to curateMobile CommerceIs your website mobile compatible - Responsive or Native apps
  20. 20. Speaker / Consultancy / Training / Mentoring Tell us What You Think