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When everyone and their cat knows what SEO is, few people remember about making their websites usable for their own visitors. Unfortunately, they are missing a goldmine here, as website usability can have as positive effect on a website as quality search engine optimization.
What is website usability?
Anyway, what's this usability thing?
Put simply, usability is about making the site easy for your visitors. The easiness is about understanding what the site is about, navigating to what the visitor needs and doing what both site visitor and owner want.
There are many ways you can improve your site usability:
use simple language
use clear call to actions
provide easy site navigation
use understandable site structure
have objective site content
always have an obvious way to contact you
show your photo, some personal information on the "About" page
Well, you get the drift. How you know do you get from usability?
These are just of the basics and in this presentation I share with you 12 ways to increase sales