Socia Media for Business

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Presentation on "How to find your customers online"
Delivered at Pulse London June 10th - 12th 2012

As a B2B Social Media marketer and Social Commerce Expert, specialising in consulting, training and implementing Social Media and Internet strategies, helping online brands & retailers build their brand using Social Networks.

Published in: Education, Business, Technology
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Socia Media for Business

  1. 1. @Pulse_London_@Pulse_London_ Latest Trends to Find Your Customer Social Media “Please feel free to Tweet @wvrknight during this session”
  2. 2. Warren KnightSpeaker / Author / ConsultantCEO, co-founder of GloopleSpeaker & Trainer F7Social20 years Retail Experience5 years Social MediaSocial Media for BusinessSales Techniques for SMEInternational Business
  3. 3. Online storeGroupBuy & Affiliate Social FlashSale network integrationPeer to peer sharing Refer a friend discountRatings & Mobile platform Embedded reviews Facebook store
  4. 4. Production EraHenry Ford 1920’s Model “T” Production 12.5 hours before  93 minutes afterwards Cost: $825 ($33) > $280
  5. 5. Marketing Era1950’s 1st TV Advert Brands told us  what they  want us to buy Now Only  14% of us  trust  Advertising 78% of us  trust our Friends  recommendation  of a product or  "Its tingling fresh. Its fresh as  service ice. Its Gibbs SR toothpaste.”
  6. 6. SoLoMo EraConnected 24/7 Our philosophy is to fish where the fish are Adam Brown – Coca Cola 42 Million
  7. 7. “Let’s Chat”How to FindYourCustomers
  8. 8. Monitor
  9. 9. Respond
  10. 10. Amplify
  11. 11. Lead
  12. 12. BroadcastWe can all bebroadcasters
  13. 13. What is Content MarketingBlogging – 4x more popular with GoogleVideo + PodcastingE-Mail MarketingFlickr, PicasaSocial: Twitter, Google+, FacebookCase Studies, White Papers, eBooksTumbler, Posterous
  14. 14. The Power of Content Marketing
  15. 15. Build Your CommunityTribes
  16. 16. Social ShoppingPinterest
  17. 17. MobileInstagram
  18. 18. Location Based MarketingFoursquare
  19. 19. Buy Through Your TVZeeBox
  20. 20. Consultancy / Training / Mentoring Tell us What You Think

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