IN WHAT WAYS DOES YOUR MEDIA PRODUCTS USE,DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OFREAL MEDIA PRODUCTS? Conventions of the Horror Conventions of the Horror Conventions of the Horror genre - Trailer genre - Magazine genre - Poster• Always will be a murderer • Black, red and white colours • Name of the movie and used characters included• Always will be black, red and white • Mid-Shot or Long shot photo • Release date of character from main movie• Always will be scary, dark • Gloomy look but still stands advertised (usually villain) music leading to faster pace out epic music • More famous movies or • Quote from magazine or celebrities included• Always will be people newspaper frightened and screaming • Gimmicks • Images (usually terrified facial• A disturbance in the expression) equilibrium
POSTER• Title is in black and red and distinctive• Location is illustrated and three characters walking into it.• Release date• Cast written at the bottom• Hero vs Villain (Claude-Levi Strauss theory)
PLANNINGTRAILER• Storyboard guided from our preliminary task.• Wrote a script because a lot of diagetic and non-diagetic dialogue was used - Dialogue used at beginning to reveal plot a little. - Dialogue used throughout fast edits to make it sound more hectic.
TRAILER• Begins with equilibrium then disturbed by disequilibrium (Todorovs Theory)• Murder Weapons• Several frightened facial expressions (Close-Ups)• Starts with slow spooky music, switches to fast paced edits with faster music, usually trailers use rock music but we used fast paced epic music.• It is made obvious there is a killer by all the attacks but you don’t get to see even a glimpse of the killer• Cliffhanger • Our main target audience was older teenagers males and females, we targeted them by using blood and violent attacks which may interest males more additionally we included things jumping out in the trailer which would make this movie suitable for couples. • Females MAY! have an oppositional reading (Stuart Halls theory) of the movie as there are only males in the trailer they may feel like this is unfair and biased.
MAGAZINE • Title stands out in black and red in creepy, spooky font. • Gimmicks used • Celebrity endorsements used (Two Step Flow theory) • The Hero of our movie used for the main mid-shot photo challenges the conventions.
How effective is the combination of your main product and ancillary texts?• Killer is not shown in trailer but is compensated being shown in trailer.• Poster and Magazine used same image.• Where the quote from ‘The Guardian’ on the poster supports the caption on the magazine ‘Blockbuster of the year’
WARREN JOSEPH • I was in charge of directing and editing the trailer. • I found it easier to tell the group what I wanted when shooting because I had a vision for what I wanted when editing. • Everyone who was involved were easy to communicate with, sometimes had to raise my voice but that helped us get the shots we needed to get so people took it seriously. • Every time I came up with an idea when filming I referred to Muaadh to see if he agrees it should be included. • Me and Muaadh could communicate through our blogs additionally the blog helped keep track of our work as a result I was able to be very effective, making improvements. Following our storyboard
WHAT HAVE YOU LEARNED FROM YOURAUDIENCE FEEDBACK?• To find out if we attracted our target audience we created a questionnaire to those who have seen our trailer, magazine and poster. These were the results for one question. From this question we asked in our audience feedback questionnaire, this ensured that we fulfilled customer expectations additionally that we achieved what we wanted to achieve. By using our non diegetic sound we created a mood that’ll make the audience feel tense and scared, evidently this was successful. From our audience feedback we also found out that the majority of people did enjoy it.
CHANGES MADE AFTER AUDIENCE FEEDBACK• After the first draft, people on Facebook commented on the fact Muaadh had a torch in broad daylight, so we had to re-film it.• At the start we changed the knife scene which slightly disturbs disequilibrium because it didn’t look authentic.Poster• Added image of the killer to work with the trailer and make poster more appealingMagazine• Too much text, added more images.•