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Evolution and Consumption,[object Object],Geoffrey Miller,[object Object],Evolutionary Psychology ,[object Object],University of New Mexico,[object Object],gfmiller@unm.edu,[object Object]
Warm Gun: Evolution & The Central 6 Traits that Make Consumers Tick (and CLICK!)
Warm Gun: Evolution & The Central 6 Traits that Make Consumers Tick (and CLICK!)
Conspicuous consumption: Display elite wealth & taste?,[object Object]
But no elites in prehistory …,[object Object]
Evolutionary consumer psychology,[object Object]
Products,[object Object],Practical: survival commodities,[object Object],Pleasure premium: private vices,[object Object],Display premium: everything else,[object Object]
‘Consumption’			‘Display’,[object Object]
Displays to:,[object Object],Attract mates,[object Object],Deter rivals,[object Object],Impress parents,[object Object]
Display principles,[object Object],Conspicuous:,[object Object],[object Object]
precision (typicality, symmetry, repetition, fit, finish)
creativity (novelty, utility, symbolism)
reputation (status, fame, brand),[object Object]
Openness
Conscientiousness
Agreeableness
Stability
ExtraversionAll are:,[object Object],[object Object]
Genetically heritable

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