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Search engines, SEO and SEM

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- Insides on Search Engines
- SEO and SEM basics

Published in: Technology, Design
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Search engines, SEO and SEM

  1. 1. After this session you would know... <ul><li>Insides on Search Engines </li></ul><ul><li>SEO and SEM basics </li></ul><ul><li>Implementation in optimization </li></ul>
  2. 2. For real!!!
  3. 3. <ul><li>Why Search? </li></ul><ul><li>How it works? </li></ul><ul><li>Addiction or Dependance </li></ul><ul><li>A Huge Pot of Gold Coins </li></ul><ul><li>Emergence of PTR </li></ul><ul><li>SEO and SEM </li></ul><ul><li>Vertical search engines </li></ul><ul><li>Web Directory </li></ul>Did you it ??
  4. 4. <ul><li>Why Search? </li></ul><ul><li>How it works? </li></ul><ul><li>Addiction or Dependence </li></ul><ul><li>A Huge Pot of Gold Coins </li></ul><ul><li>Emergence of PTR </li></ul><ul><li>SEO and SEM </li></ul><ul><li>Vertical search engines </li></ul><ul><li>Web Directory </li></ul>Did you it ??
  5. 5. <ul><li>Why Search? </li></ul><ul><li>How it works? </li></ul><ul><li>Addiction or Dependance </li></ul><ul><li>A Huge Pot of Gold Coins </li></ul><ul><li>Emergence of PTR </li></ul><ul><li>SEO and SEM </li></ul><ul><li>Vertical search engines </li></ul><ul><li>Web Directory </li></ul>Did you it ??
  6. 6. For real!!!
  7. 7. <ul><li>Why Search? </li></ul><ul><li>How it works? </li></ul><ul><li>Addiction or Dependance </li></ul><ul><li>A Huge Pot of Gold Coins </li></ul><ul><li>Emergence of PTR </li></ul><ul><li>SEO and SEM </li></ul><ul><li>Vertical search engines </li></ul><ul><li>Web Directory </li></ul>Did you it ??
  8. 8. Search Engine - Behind the Scenes <ul><li>Quering a search engine </li></ul><ul><li>Did the spider crawl? </li></ul><ul><li>META data </li></ul><ul><li>Backinglinks </li></ul><ul><li>Site Maps </li></ul><ul><li>META Search </li></ul>
  9. 9. For real!!!
  10. 10. SEM <ul><li>What is SEM? </li></ul><ul><li>Why SEM? </li></ul><ul><li>Site Layout </li></ul><ul><li>Ad Model Selection </li></ul>
  11. 11. The right Search engine for you <ul><li>Fields & File Types </li></ul><ul><li>Search Logic </li></ul><ul><li>Search Options </li></ul><ul><li>Search Results </li></ul><ul><li>Specialty Searches </li></ul>
  12. 12. Famous ones – Logo Cloud
  13. 13. For real!!!
  14. 14. SEO Oo hhhhhhh <ul><li>What is SEO? </li></ul><ul><li>Why the need? </li></ul><ul><li>Link trading </li></ul><ul><li>Link Farm </li></ul><ul><li>Cloaking </li></ul><ul><li>Doorway pages </li></ul><ul><li>Building Backlinks </li></ul>
  15. 15. For real!!!
  16. 16. SEO Tools <ul><li>Link Popularity Checker </li></ul><ul><li>Number of Pages Indexed </li></ul><ul><li>Keyword Suggestion Tool </li></ul><ul><li>Search Engine Ranking Report </li></ul><ul><li>Google ban check </li></ul><ul><li>Alexa Rank Checker </li></ul><ul><li>Keyword Typo Generator </li></ul><ul><li>Crawler simulator </li></ul><ul><li>Meta Analyzer </li></ul><ul><li>Meta Tag Generator </li></ul>
  17. 17. For real!!!
  18. 18. Finaliiiiiiiie the end <ul><li>Thank you for your time... </li></ul>
  19. 19. For real!!!

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