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Intro to RSS


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RSS is a simple XML based file format that allows anyone to easily share content on the web

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Intro to RSS

  1. 1. Welcome
  2. 2. Let us today...
  3. 3. <ul><li>RSS is a simple XML based file format that allows anyone to easily share content on the web </li></ul><ul><li>Extensively used for delivering regularly changing website content </li></ul><ul><li>Many news-related sites, web blogs and other online publishers syndicate their content as an RSS Feed to whoever wants it </li></ul><ul><li>Also known as, “RSS feed”, “webfeed”, “RSS stream”, “RSS channel” </li></ul><ul><li>RSS is a family of web feed formats </li></ul>1. RDF Site Summary (RSS 0.9 and 1.0) 2. Rich Site Summary (RSS 0.91, RSS 1.0) 3. Really Simple Syndication (RSS 2.0) What is ?
  4. 4. version 0.91
  5. 5. version 1.0
  6. 6. version 2.0
  7. 7. pros, no cons
  8. 8. <ul><li>They are not viewable in the browser directly </li></ul><ul><li>An RSS aggregator or reader is required to read them </li></ul><ul><li>Mainly two types of Aggregators available: Desktop Aggregators & </li></ul><ul><li>Web-based Aggregators </li></ul><ul><li>Aggregators display brief information about the feeds, allowing users to </li></ul><ul><li>scan through a list of items with specific descriptions and links </li></ul><ul><li>Aggregators check for updates automatically and categorize your feeds </li></ul>How do people read feeds?
  9. 9. <ul><li>It is the purest form of the web, as it doesn't contain any ads, </li></ul><ul><li>spyware, adware, etc. </li></ul><ul><li>It allows you to easily stay informed by retrieving summaries </li></ul><ul><li>of the latest content from the sites you are interested in </li></ul><ul><li>You save time by not needing to visit each site individually </li></ul><ul><li>You ensure your privacy, by not needing to join each site's </li></ul><ul><li>email newsletter </li></ul><ul><li>The freedom to distribute your content directly to the people </li></ul><ul><li>who are interested in what you offer, such as visitors, re- </li></ul><ul><li>publishers, webmasters and marketers </li></ul>Why use ?
  10. 10. You have feeds if… OR
  11. 11. Who uses ?                                        
  12. 12. vs. Email <ul><li>The average open-rate of business email </li></ul><ul><li>The bulk folder tragedy </li></ul><ul><li>Email marketer or Email bomber </li></ul>And the winner is... RSS
  13. 13. Thank you…
  14. 14. Additional links <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>