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Google Ad - Parisian Love


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Describing the marketing elements of Google first ad in 13 years; The Parisian Love

Published in: Business, Technology
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Google Ad - Parisian Love

  1. 1. Parisian Love Super bowl Ad campaign Vinay Shriyan Roll 61 PT. MBA Marketing II Year, Div A NMIMS
  2. 2. Storyboard
  3. 3. Storyboard
  4. 4. Feb 7, 2010 at the...
  5. 5. End of the 3 rd Quarter
  6. 6. Demographics
  7. 7. Communication Strategy <ul><li>“ Even big brands find it helpful to remind the public about themselves in a positive light, especially on the Super Bowl” </li></ul><ul><li>- Eric Schmidt (CEO, Google) </li></ul><ul><li>Past: Google text based ads, youtube product videos </li></ul><ul><li>Objective: Increase Market share </li></ul><ul><li>Audience: One and all </li></ul><ul><li>Message: In life, whatever be your question, we will show you the solution </li></ul><ul><li>Products: Out of more than a hundred, only &quot;Search&quot; </li></ul><ul><li>Resources: $4 Million odd (cost of ad time) </li></ul>
  8. 8. USP Simple.
  9. 9. Post the ad
  10. 10. Post the ad
  11. 11. Trivia <ul><li>First even TV ad, in 13 years of existence </li></ul><ul><li>Google released it on Youtube 3 months before </li></ul><ul><li>Super bowl get 106 Million viewers </li></ul><ul><li>Google daily gets 159 Million viewers </li></ul><ul><li>This ad was in reply to Microsoft </li></ul>