Gamification
<< PIP >>
September 2013
---
Yilmaz Guleryuz [ @WareNinja ]
Kim Leskovsky [ @iterate_no ]
“In every job that ...
Source: http://www.youtube.com/watch?v=iynzHWwJXaA
Footprints...
● What
● Why
● How
● with Examples!
● ...and one more thing :-)
Gamification
is...
● NOT
Just for marketing or sales
● NOT
Just Points, Badges, Leaderboards
● NOT
Making everything a gam...
Gamification is...
The use of
game elements
& game design
techniques
in non-game contexts.
Huh?
Non-Game Contexts
● Some objectives
other than success in the game
● Business, school, social impact, etc.
Image Sour...
Gamification is PIP!
Predictable
Irrationality
LLearning Source: Dan Ariely http://danariely.com/
Engagement Loop
Call to
Action!
Visible
Progress
DO!
E
Bartle's “Player” Types
Bartle's model: http://en.wikipedia.org/wiki/Bartle_Test
Image Source: http://frankcaron.com/Flogg...
Progression Ladder (Player journey)
Onboarding
Scaffolding
Pathways
to Mastery
MATRIX!
E
Keep in mind when...
Designing
a Gamified flow
● Autonomy
it’s all about the Player!
● Meaningful choices
● Analytical & C...
Congratulations!
LE
KE
Is it right for my business?
● Where would you derive value from
encouraging behavior?
● Are your target activities suffic...
L
Æ
[Example-1]
Social Recognition
with Loss Aversion!
Source: http://www.zappified.com/face/index.html R
[Example-2]
Internal change
with playful challenges
Source: http://www.youtube.com/watch?v=iynzHWwJXaA
E
[Example-3]
Changing behavior
with positive reinforcement
and...HOW?
LÆ
RE
Any Frameworks?
[1] DEFINE business objectives
[2] DELINEATE target behaviors
[3] DESCRIBE your players
[4] DEVISE activit...
bit.ly/d6-gamification
Learn more?
Links, books, ...
● Gameful Design by Sebastian Deterding
>> bit.ly/gameful-design
● Book: "For the Win" by Ke...
What was the hidden message?
L
E
K
E
L
Æ
R
E
?
Questions?
LEKE - LAGE - LÆRE
ITERATE
We don’t stop playing because we grow old;
we grow old because we stop playing.
Geor...
Remember remember...
● Autonomy
it’s all about the Player!
● Meaningful choices
● Analytical & Creative
● Engagement & Pro...
Source: http://www.youtube.com/watch?v=2lXh2n0aPyw
Gamification Night / 05.Sept.2013 - Oslo, Norway
Gamification Night / 05.Sept.2013 - Oslo, Norway
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Gamification Night / 05.Sept.2013 - Oslo, Norway

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This slide deck is from Oslo Lean Meetup (*) session
held on 05.Sept.2013 in Oslo, Norway.

(*) http://www.meetup.com/agile-31/events/135749282/

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Gamification Night / 05.Sept.2013 - Oslo, Norway

  1. 1. Gamification << PIP >> September 2013 --- Yilmaz Guleryuz [ @WareNinja ] Kim Leskovsky [ @iterate_no ] “In every job that must be done, there is an element of fun. You find the fun, and snap! The job’s a game!” -- Mary Poppins
  2. 2. Source: http://www.youtube.com/watch?v=iynzHWwJXaA
  3. 3. Footprints... ● What ● Why ● How ● with Examples! ● ...and one more thing :-)
  4. 4. Gamification is... ● NOT Just for marketing or sales ● NOT Just Points, Badges, Leaderboards ● NOT Making everything a game ● NOT Rocket science!
  5. 5. Gamification is... The use of game elements & game design techniques in non-game contexts.
  6. 6. Huh? Non-Game Contexts ● Some objectives other than success in the game ● Business, school, social impact, etc. Image Source: Kevin Werbach’s lectures ...
  7. 7. Gamification is PIP! Predictable Irrationality LLearning Source: Dan Ariely http://danariely.com/
  8. 8. Engagement Loop Call to Action! Visible Progress DO! E
  9. 9. Bartle's “Player” Types Bartle's model: http://en.wikipedia.org/wiki/Bartle_Test Image Source: http://frankcaron.com/Flogger/?p=1732 Example.1: 60% Achiever 40% Killer Example.2: 10% Killer 50% Socializer 40% Explorer Example.3: 60% Achiever 40% Explorer K
  10. 10. Progression Ladder (Player journey) Onboarding Scaffolding Pathways to Mastery MATRIX! E
  11. 11. Keep in mind when... Designing a Gamified flow ● Autonomy it’s all about the Player! ● Meaningful choices ● Analytical & Creative ● Engagement & Progression ● Challenges & Rewarding experience ● Gamification can motivate ● Fun can, and should, be designed ● Applicable in many domains: external, internal, behavior change, ... !
  12. 12. Congratulations! LE KE
  13. 13. Is it right for my business? ● Where would you derive value from encouraging behavior? ● Are your target activities sufficiently interesting? ● Can the desired behaviors be modeled through algorithms? !
  14. 14. L
  15. 15. Æ
  16. 16. [Example-1] Social Recognition with Loss Aversion!
  17. 17. Source: http://www.zappified.com/face/index.html R
  18. 18. [Example-2] Internal change with playful challenges
  19. 19. Source: http://www.youtube.com/watch?v=iynzHWwJXaA E
  20. 20. [Example-3] Changing behavior with positive reinforcement
  21. 21. and...HOW? LÆ RE
  22. 22. Any Frameworks? [1] DEFINE business objectives [2] DELINEATE target behaviors [3] DESCRIBE your players [4] DEVISE activity loops [5] DON’T forget the FUN [6] DEPLOY the appropriate tools D6 Gamification Design Framework (*) Source: Kevin Werbach http://gamifyforthewin.com/ Let’s PREZI…!
  23. 23. bit.ly/d6-gamification
  24. 24. Learn more? Links, books, ... ● Gameful Design by Sebastian Deterding >> bit.ly/gameful-design ● Book: "For the Win" by Kevin Werbach >> bit.ly/book-for-the-win ● "4 Keys 2 Fun" by Nicole Lazzaro >> 4k2f.com ● Links-bundle about Gamification >> bit.ly/gamification-bundle
  25. 25. What was the hidden message? L E K E L Æ R E ?
  26. 26. Questions? LEKE - LAGE - LÆRE ITERATE We don’t stop playing because we grow old; we grow old because we stop playing. George Bernard Shaw Play is the highest form of research. Albert Einstein :-)
  27. 27. Remember remember... ● Autonomy it’s all about the Player! ● Meaningful choices ● Analytical & Creative ● Engagement & Progression
  28. 28. Source: http://www.youtube.com/watch?v=2lXh2n0aPyw

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