Gavin ward seo for lawyers sole practitioners presentation march 2013

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Gavin ward seo for lawyers sole practitioners presentation march 2013

  1. 1. Search engine optimisation (SEO) for solepractitioners: Getting you found online Gavin Ward Search & Social Media Marketing Manager Moore Legal Technology Ltd www.moorelegaltechnology.co.uk linkedin.com/in/gavward @gavward Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  2. 2. SEO for sole practitionersDiscussions• Today‟s High Street Lawyer?• What is SEO?• The Search Landscape for Legal Services• SEO Best Practices• SEO Worst Practices• Case Studies – Success Stories• Questions Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  3. 3. Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  4. 4. SEO for sole practitionersToday’s High Street Lawyer? Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  5. 5. SEO for sole practitionersWhat is Search Engine Optimisation (SEO)? “the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines.” SEOmoz Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  6. 6. SEO for sole practitioners PAIDORGANIC Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  7. 7. SEO for sole practitioners10% CLICKTHROUGHS90% CLICKTHROUGHS Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  8. 8. SEO for sole practitionersThe Search Landscape – UK search engine market share Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  9. 9. SEO for sole practitionersThe Search Landscape – For Legal Services Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  10. 10. SEO for sole practitionersSEO Best Practices Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  11. 11. SEO for sole practitionersSEO Best Practices Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  12. 12. SEO for sole practitionersSEO Worst Practices• Building your site using Flash• Using images instead of text• Improper use of meta titles/descriptions• Hiding content from search engines• Publishing pdfs that can‟t be searched• Not updating the content/blog• „Over-optimisation‟• No social signals (LinkedIn, Twitter, Google+ and more) Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  13. 13. SEO for sole practitionersCase Studies – Success Stories Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  14. 14. Search engine optimisation (SEO) for solepractitioners: Getting you found online Gavin Ward Search & Social Media Marketing Manager Moore Legal Technology Ltd www.moorelegaltechnology.co.uk linkedin.com/in/gavward @gavward Delivering solutions for law firms since 2003 www.mltechnology.co.uk

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