5 Secrets To Crafting Viral
Content On Wordpress
Presentation by Soh Wan Wei
25th May 2018 @ WP Birthday Bash
● Who Is Wan Wei
● Track Record Of WP Viral Posts
● The 5 Secrets
Why Make Things Viral,
So that you get your message across to a lot of
people...and spend $0 ;)
Most Recent PR Viral Post: MBS “Saga” on FB
● >1800 FB shares
● 382+ comments
● >10 Media initiated
contact with me
after this incident.
● Reported on >6
● Reported on >5
● Total Spending =
Who is Wan Wei?
Person With Ability To Make Things Viral At Will
Who is Wan Wei
● Works as a PR practitioner, holds a Masters in Public
● Interviewed >100 high-profile politicians, C-level
● First Singaporean to helm an official Finland100 project
with the Finnish Prime Minister Office.
● Founder of IKIGUIDE, Singapore’s First Crypto Discovery
Portal | www.ikiguide.com
● Has a house in Helsinki. Blogs about life in Finland |
Yes. Virality Is A System.
Can You Learn This
Superpower on WP?
Wordpress: Technical Posts: Stellar Lumens (>29500+ views for one post)
Viral Method #1: Don’t be afraid to polarize
● Have an opinion. Stand for it. Be interesting.
● Write out your stand in the thumbnail description and
choose an interesting featured image.
● Use Yoast SEO plugin if needed.
● Accept that some people might like your opinion and some
people might not like it.
● ALL great brands polarize!
● ALL negative publicity is great publicity too!
Viral Method #2: Hype With The End In Mind
● Hype and attention is addictive, so always know why you
are seeking hype.
● Is your end goal:
○ A certain resolution?
○ Experimental data?
● Hype is a double-edged sword.
● Sensationalism is okay as long as you are aware of your
Viral Method #3: Pick On One/ Two Strong Emotions
● People share stuff because they feel one/two emotions
● So bear this in mind when you do WP posts.
● Which pain point(s) are you picking on via your WP
Viral Method #4: Use Existing Distribution Channels
● It can be a Facebook Group/ Sub-reddit/ telegram
● Know what the community/ tribe wants.
● Follow the stats/ data: Use Jetpack!
Viral Method #5: Sex and Good Design Sell
● Use WP design to appeal to the most primal stuff. Go
themeforest to browse.
E.g. Food, sex, youth, humour, intelligence.
● Which are your strengths: Videos, pictures, words…?
● Have a branding kit right down to pantone colours and
● Remember that attraction is not a choice!
● Don’t be afraid to polarize
● Hype with the end in mind
● Pick on one/two strong emotions
● Use existing distribution channels
● Sex And Great WP Design Sell!