Carrying capacity of perception


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This ppt will show you the carrying capacity of perception of tourists on the negative impacts from tourism in Amphawa Floating Market in Samut Songkham Province, Thailand!

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Carrying capacity of perception

  1. 1. Perception of Thai Tourists towardsEnvironmental Negative ImpactsCase Study : Amphawa Floating MarketAreain Samut Songkram Province
  2. 2. Introduction
  3. 3. Statement of problem The accessibility of tourism into the area causes thenegative impacts on social and environment in the area somuch as follows: the congestion of tourists within the living areaof local people, the congestion of motorboat, the pollutionsinclude the air, water, sound and smell, the natural area impactsand the littering impacts. Moreover, there was some issueabout the decrease of numbers of Lamphu trees and fireflieson the news since 2005. Therefore, this area is very interestingfor launching our survey. We would like to launch our survey because we would liketo study about “Perception of Thai Tourists towardsEnvironmental Negative Impacts in Amphawa Floating Marketarea”. Our research will focus on studying of degree ofenvironmental impacts in the perception of tourists.
  4. 4. Research Objectives To study about Perception of Thai Tourists towards Environmental Negative Impacts in Pollution in Amphawa Floating Market. To study about Perception of Thai Tourists towards Environmental Negative Impacts in Visual impacts in Amphawa Floating Market. To study about Perception of Thai Tourists towards Environmental Negative Impacts in Environmental congestions in Amphawa Floating Market. To study about Perception of Thai Tourists towards Environmental Negative Impacts in Natural areas surrounding the floating market in Amphawa Floating Market. To analyze about the environmental impacts from tourism in Amphawa Floating Market Area. To find the ways to improve and develop the environment of Amphawa floating market area.
  5. 5. Scope of Research Population : Thai tourists Sample : 100 tourists Area:
  6. 6. Definition of Terms Environment according means thecircumstances or conditions that surround one.The combinations of external conditions affect andinfluence the growth, development, and survival oforganisms. Therefore, a scope of our research willcover everything surrounding tourists in thefollowing aspects: pollutions, visual impacts,congestions and natural areas surrounding thefloating market.
  7. 7. Benefits from Research The benefit of our research is our hope that thisresearch will be a useful resource for otherresearchers who are looking forward to study aboutthe negative environmental impacts in AmphawaFloating Market area and for some organizations orgovernmental organizations who are lookingforward to improve the environment within thearea.
  8. 8. ResearchMethodology
  9. 9. Variables Internal & External Factors(Demographic) (Environmental negative impacts)* Gender * Pollution* Age * Visual Impacts* Education * Environmental congestion* Occupation * Natural areas surrounding* Current resident the floating market* Fluency of visiting Influence
  10. 10. Research Tool Questionnaire : 100 for Thai tourists 5 Likert scale about perception as following scales: 5 = Very high 4= Rather high 3= Medium 2= Rather low 1= Very low
  11. 11. Collecting Data We went to do a survey at Amphawa FloatingMarket on Sep 17, 2011. We started to surveyfrom 1.00 – 4.00 p.m. then we collected 100questionnaires.
  12. 12. Results
  13. 13. Part 1General information(Demographic) Table 1 Demographic of Thai Tourists Demographic Number Result Male 44 44% Gender Female 56 56% Less than 20 19 19% 20-30 years 44 44% Age 31-40 years 26 26% 41-50 years 6 6% 51 or above 5 5% Lower than 27 27% Bachelor Degree Bachelor 56 56% Education Degree Master Degree 16 16% Doctoral 1 1%
  14. 14. Part 1General information(Demographic) Continue Table 1 Demographic Number Result Student 34 34% Government 12 12% Officer Occupation Employee in 36 36% private company Business owner 5 5% Other 9 9% Samut 8 8% Songkham province Samut Sakorn 1 1% province Resident Rachaburi 4 4% province Phetburi 1 1%
  15. 15. Part 1General information(Demographic) Continue Table 1 Demographic Number Result First time 32 32% Once a week 8 8% Fluency of 2-3 times a 7 7% visiting week Once a month 15 15% Other 38 38%From Table 1 above Most Thai tourists were female, aging between20-30 years old, holding bachelor degree, working asprivate employee, residing in Bangkok and visitingdepends on various occasions.
  16. 16. Part 2 the environmental negativeimpacts Table 2 Finding of negative impacts in term of pollution Degree of severity Negative 5 4 3 2 1 ImpactPollution1. Number of GarbageWater 7% 14%33% 37% 9% Oil in the canal 40% 3% 16% 35% 6%2. Air Smoke from 42% motorboats 5% 25% 24% 4% Emission from toxic 35% gas into the air 8% 27% 28% 2%3. Motorboat sound 40%Sound 17% 31% 16% 5%4. Smell of water in the 7% 30%
  17. 17. Part 2 the environmental negativeimpacts Table 3 Finding of negative impacts in term of visual impacts Degree of Negative severity Impact 5 4 3 2 1Visual Impacts1 Degradation of the buildings 2% 17% 40% 32% 9%2 Dirtiness of shops 3% 15% 38% 36% 8%3 Dirtiness of the restaurants 21% 40% 33% 6%4 Dirtiness of the toilets 3% 22% 43% 26% 6%5 Amount of garbage on the 4% 17% 32% 27% 10%sidewalk / pavement6. Garbage dump / trash is 5% 20% 33% 33% 9%disorderly7. Building is incompatible with 4% 19% 34% 35% 8%area
  18. 18. Part 2 the environmental negativeimpactsTable 4 Finding of negative impacts in term of environmental congestion Degree of Negative severity Impact 5 4 3 2 1Environmental Congestion1 Congestion of boats in the 8% 27% 42% 17% 6%canal2 Congestion of number of 22% 36% 31% 9% 2%tourists3. Congestion of shops and 16% 34% 38% 11% 1%sellers4.Congestion of restaurants 16% 29% 39% 15% 1%5. Congestion of traffic 23% 35% 32% 9% 1%
  19. 19. Part 2 the environmental negativeimpacts Table 5 Finding of negative impacts in term of Natural areas surrounding the floating market Degree of Negative severity Impact 5 4 3 2 1Natural areas surroundingthe floating market Erosion of soil along the 7% 31% 39% 21% 2%canal2 Reduction of the forest area 15% 34% 35% 14% 2%around the floating market3 Reduction of Lamphu trees or 15% 40% 26% 13% 6%Sonneratia caseolaris4.Reduction of fireflies 22% 39% 21% 14% 4%
  20. 20. Tourist’s recommendations Questions Do you think which environmental negative impact should be solved the most? Do you have any suggestions or plans to deal with that negative impact and which organization should take part of this plan the most?
  21. 21. Description: We have to worktogether in order to make a canal becomea cleaner one.
  22. 22. Description: There is too muchgarbage which destroys a goodscenery and environment of the area.
  23. 23. Description: The government organizations shouldtake part in the area in order to educate and buildthe awareness for local community then the localcommunity can work together to manage the area.
  24. 24. Description: The congestionand toilet problems should besolved.
  25. 25. Description: According to, the increaseof tourists which generates income to thearea a lot so, this income should be used forrevival and conservation the area more thanusing for build new infrastructure.
  26. 26. Description: The congestion within thearea should be managed more than itscurrent management.
  27. 27. Description: The congestion ofrestaurants should be solved.
  28. 28. Description: The utensils should besomething that can reuse because the most of thecurrent utensils are made from plastic which leadsmore garbage within the area.
  29. 29. Description: The natural areas surroundingthe floating market should be solved and revived themost in order to sustain the natural resources.Everyone who involved of the management andconservation within the area should launch theproject immediately.
  30. 30. Description: Lumphu trees and firefliesproblems should be taken care more than its currentthis.
  31. 31. Funny recommendation : Decreasecorruption
  32. 32. Conclusion andRecommendati on
  33. 33. Summary of Research Results Most of the finding of the severity’s degree aboutPerception of Thai Tourists towards Environmental NegativeImpacts in Amphawa Floating Market areas is medium. However, from the findings we can split out some itemsthat should be improved in order to revive and conserve theenvironment within and surrounding Amphawa FloatingMarket. There are congestions of numbers of tourists within thefloating market, congestion of traffic, reduction of Lumphu treesand reduction of fireflies because most of tourist receivedseverity’s degree of these environmental negative impacts israther high.
  34. 34. Discussion According to, we all have been to Amphawa Floating Marketso; we received and experienced environment of the area. Wethink that there are many environmental negative impacts thatshould be improved immediately which are dirtiness of toilets,too many garbage problem , congestion of numbers of touristsand plastic utensil problems because we all received theseproblems in very high level of severity. From our survey,perception of tourists relates to their past experiences about thedestination (in this case is Amphawa Floating Market). In thisresearch, we can indicate about the past experience tourists byusing the fluency of visiting from our questionnaire. This relatesto the perception theory of Psychologist Richard Gregory.
  35. 35. Discussion Richard Gregory argued that “ In order to receiveinformation from the environment we are equipped with senseorgans e.g. eye, ear, nose. For Gregory, perception involves making inferencesabout what we see and trying to make a best guess. Priorknowledge and past experience are crucial in perception.
  36. 36. Conclusion andRecommendation According to we found that most of the severity’s degreeof the tourists was medium so, we would like to recommendfor some private organization or governmental organizationwho involves in managing the areas should spend more effortin order to take care of the areas and improve and conservethe natural and physical environment. Finally, it’s our hope that this study will be very usefulresource for another researcher who would like to study orsurvey about the environmental negative impacts within thearea. Moreover, this research will give the ideas for someorganizations who would like to improve or develop thisfloating market because they will know how can they plan amanagement plan.
  37. 37. Reference tml