This ppt will show you the carrying capacity of perception of tourists on the negative impacts from tourism in Amphawa Floating Market in Samut Songkham Province, Thailand!
3. Statement of problem
The accessibility of tourism into the area causes the
negative impacts on social and environment in the area so
much as follows: the congestion of tourists within the living area
of local people, the congestion of motorboat, the pollutions
include the air, water, sound and smell, the natural area impacts
and the littering impacts. Moreover, there was some issue
about the decrease of numbers of Lamphu trees and fireflies
on the news since 2005. Therefore, this area is very interesting
for launching our survey.
We would like to launch our survey because we would like
to study about “Perception of Thai Tourists towards
Environmental Negative Impacts in Amphawa Floating Market
area”. Our research will focus on studying of degree of
environmental impacts in the perception of tourists.
4. Research Objectives
To study about Perception of Thai Tourists towards
Environmental Negative Impacts in Pollution in Amphawa
Floating Market.
To study about Perception of Thai Tourists towards
Environmental Negative Impacts in Visual impacts in Amphawa
Floating Market.
To study about Perception of Thai Tourists towards
Environmental Negative Impacts in Environmental congestions
in Amphawa Floating Market.
To study about Perception of Thai Tourists towards
Environmental Negative Impacts in Natural areas surrounding
the floating market in Amphawa Floating Market.
To analyze about the environmental impacts from tourism in
Amphawa Floating Market Area.
To find the ways to improve and develop the environment of
Amphawa floating market area.
5. Scope of Research
Population : Thai tourists
Sample : 100 tourists
Area:
6. Definition of Terms
Environment according to
www.thefreedictionary.com means the
circumstances or conditions that surround one.
The combinations of external conditions affect and
influence the growth, development, and survival of
organisms. Therefore, a scope of our research will
cover everything surrounding tourists in the
following aspects: pollutions, visual impacts,
congestions and natural areas surrounding the
floating market.
7. Benefits from Research
The benefit of our research is our hope that this
research will be a useful resource for other
researchers who are looking forward to study about
the negative environmental impacts in Amphawa
Floating Market area and for some organizations or
governmental organizations who are looking
forward to improve the environment within the
area.
9. Variables
Internal & External Factors
(Demographic) (Environmental negative
impacts)
* Gender * Pollution
* Age * Visual Impacts
* Education * Environmental
congestion
* Occupation * Natural areas
surrounding
* Current resident the floating market
* Fluency of visiting
Influence
10. Research Tool
Questionnaire : 100 for Thai tourists
5 Likert scale about perception as following scales:
5 = Very high
4= Rather high
3= Medium
2= Rather low
1= Very low
11. Collecting Data
We went to do a survey at Amphawa Floating
Market on Sep 17, 2011. We started to survey
from 1.00 – 4.00 p.m. then we collected 100
questionnaires.
13. Part 1General information
(Demographic)
Table 1 Demographic of Thai Tourists
Demographic Number Result
Male 44 44%
Gender
Female 56 56%
Less than 20 19 19%
20-30 years 44 44%
Age 31-40 years 26 26%
41-50 years 6 6%
51 or above 5 5%
Lower than 27 27%
Bachelor
Degree
Bachelor 56 56%
Education Degree
Master Degree 16 16%
Doctoral 1 1%
14. Part 1General information
(Demographic)
Continue Table 1
Demographic Number Result
Student 34 34%
Government 12 12%
Officer
Occupation Employee in 36 36%
private company
Business owner 5 5%
Other 9 9%
Samut 8 8%
Songkham
province
Samut Sakorn 1 1%
province
Resident Rachaburi 4 4%
province
Phetburi 1 1%
15. Part 1General information
(Demographic)
Continue Table 1
Demographic Number Result
First time 32 32%
Once a week 8 8%
Fluency of 2-3 times a 7 7%
visiting week
Once a month 15 15%
Other 38 38%
From Table 1 above
Most Thai tourists were female, aging between
20-30 years old, holding bachelor degree, working as
private employee, residing in Bangkok and visiting
depends on various occasions.
16. Part 2 the environmental negative
impacts
Table 2 Finding of negative impacts in term of
pollution
Degree of severity
Negative 5 4 3 2 1
Impact
Pollution
1. Number of Garbage
Water 7% 14%33% 37% 9%
Oil in the canal 40%
3% 16% 35% 6%
2. Air Smoke from 42%
motorboats 5% 25% 24% 4%
Emission from toxic 35%
gas into the air 8% 27% 28% 2%
3. Motorboat sound 40%
Sound 17% 31% 16% 5%
4. Smell of water in the 7% 30%
17. Part 2 the environmental negative
impacts
Table 3 Finding of negative impacts in term of visual
impacts
Degree of
Negative severity
Impact 5 4 3 2 1
Visual Impacts
1 Degradation of the buildings 2% 17% 40% 32% 9%
2 Dirtiness of shops 3% 15% 38% 36% 8%
3 Dirtiness of the restaurants 21% 40% 33% 6%
4 Dirtiness of the toilets 3% 22% 43% 26% 6%
5 Amount of garbage on the 4% 17% 32% 27% 10%
sidewalk / pavement
6. Garbage dump / trash is 5% 20% 33% 33% 9%
disorderly
7. Building is incompatible with 4% 19% 34% 35% 8%
area
18. Part 2 the environmental negative
impacts
Table 4 Finding of negative impacts in term of environmental
congestion
Degree of
Negative severity
Impact 5 4 3 2 1
Environmental Congestion
1 Congestion of boats in the 8% 27% 42% 17% 6%
canal
2 Congestion of number of 22% 36% 31% 9% 2%
tourists
3. Congestion of shops and 16% 34% 38% 11% 1%
sellers
4.Congestion of restaurants 16% 29% 39% 15% 1%
5. Congestion of traffic 23% 35% 32% 9% 1%
19. Part 2 the environmental negative
impacts
Table 5 Finding of negative impacts in term of
Natural areas surrounding the floating market
Degree of
Negative severity
Impact 5 4 3 2 1
Natural areas surrounding
the floating market
Erosion of soil along the 7% 31% 39% 21% 2%
canal
2 Reduction of the forest area 15% 34% 35% 14% 2%
around the
floating market
3 Reduction of Lamphu trees or 15% 40% 26% 13% 6%
Sonneratia caseolaris
4.Reduction of fireflies 22% 39% 21% 14% 4%
20. Tourist’s recommendations
Questions
Do you think which environmental negative
impact should be solved the most?
Do you have any suggestions or plans to deal
with that negative impact and which organization
should take part of this plan the most?
21. Description: We have to work
together in order to make a canal become
a cleaner one.
22. Description: There is too much
garbage which destroys a good
scenery and environment of the area.
23. Description: The government organizations should
take part in the area in order to educate and build
the awareness for local community then the local
community can work together to manage the area.
25. Description: According to, the increase
of tourists which generates income to the
area a lot so, this income should be used for
revival and conservation the area more than
using for build new infrastructure.
28. Description: The utensils should be
something that can reuse because the most of the
current utensils are made from plastic which leads
more garbage within the area.
29. Description: The natural areas surrounding
the floating market should be solved and revived the
most in order to sustain the natural resources.
Everyone who involved of the management and
conservation within the area should launch the
project immediately.
33. Summary of Research
Results
Most of the finding of the severity’s degree about
Perception of Thai Tourists towards Environmental Negative
Impacts in Amphawa Floating Market areas is medium.
However, from the findings we can split out some items
that should be improved in order to revive and conserve the
environment within and surrounding Amphawa Floating
Market. There are congestions of numbers of tourists within the
floating market, congestion of traffic, reduction of Lumphu trees
and reduction of fireflies because most of tourist received
severity’s degree of these environmental negative impacts is
rather high.
34. Discussion
According to, we all have been to Amphawa Floating Market
so; we received and experienced environment of the area. We
think that there are many environmental negative impacts that
should be improved immediately which are dirtiness of toilets,
too many garbage problem , congestion of numbers of tourists
and plastic utensil problems because we all received these
problems in very high level of severity. From our survey,
perception of tourists relates to their past experiences about the
destination (in this case is Amphawa Floating Market). In this
research, we can indicate about the past experience tourists by
using the fluency of visiting from our questionnaire. This relates
to the perception theory of Psychologist Richard Gregory.
35. Discussion
Richard Gregory argued that “ In order to receive
information from the environment we are equipped with sense
organs e.g. eye, ear, nose.
For Gregory, perception involves making inferences
about what we see and trying to make a best guess. Prior
knowledge and past experience are crucial in perception.
36. Conclusion and
Recommendation
According to we found that most of the severity’s degree
of the tourists was medium so, we would like to recommend
for some private organization or governmental organization
who involves in managing the areas should spend more effort
in order to take care of the areas and improve and conserve
the natural and physical environment.
Finally, it’s our hope that this study will be very useful
resource for another researcher who would like to study or
survey about the environmental negative impacts within the
area. Moreover, this research will give the ideas for some
organizations who would like to improve or develop this
floating market because they will know how can they plan a
management plan.