ONLINE JOURNALISM ANDELECTION REPORTING IN INDIA BY Zoe Wang
BACKGROUND General elections in India are the world’s largest exercise in electoral democracy. The 2009 general election marked a significant watershed in online campaigning as well as online election reporting in India. (blogs, microsites, social media) Online media is a new platform, but in a limited manner.
BACKGROUND (cont.) Internet emerged late in India (mid-1990s). Internet access improved due to computer price went down & small town were connected to the Internet (2000s). India ranked fifth in the list of top-20 countries using the Internet (2007).
Online News Media of India During general election period, Internet community, journalists, political commentators, bloggers and ordinary citizens had been involved in discussions. e.g. the incidents of shoe-throwing against congres
Several newly launched election-specific sites and blogs covered the 2009 general election in impressive ways. e.g. indiaelection.co.in Individual sources often became the site for oblique lobbying for certain political ideologies. e.g. BlogAdda OneVote
Limitation of Online Media in India With only 3.7 per cent Internet penetration in India. Mainly urban segmentation Almost all websites were available only in English – less than 10% of India’s population can access. Young people only care about the election results.
Advantage of Online Media in India Traditional media frequently published reports of how the 2009 general election campaign enthusiastically embraced online media. India ranks third in the number of Twitter users. Integration of print, broadcast and web journalism.
Modernity & Class-consciousness Modern journalism in India is marked by the emerging participatory practices and collaboration between traditional media and new media. Modernity is connected with class- consciousness. e.g. ultimate election website
However, Internet provides public space, but does not constitute a public sphere. Political activities on the Internet were hardly change the course of the election, but the campaign will set a precedent for all future elections in India.
Journalism of Attraction & Journalism of UtilitarianIntegration Journalism of Attraction: the reader is somewhat external to the story space - lack of interactive Journalism of Utilitarian integration: is more collective and implements a range of interactive devices, dragging us into the story space. e.g. Twitter feeds
Attraction to Integration Indian politicians have begun considering the Internet as a viable medium for interactive. The shift becomes evident in the journalistic practices of political journalists and bloggers, writing online. Reporting - Interacting
Obama’s Social Media Strategy Blogs: Close to 500 million blog postings mentioned Obama, while only about 150 million blog posts mentioned McCain. MySpace: Obama held a clear lead with 844,927 My Space friends compared to McCain’s 219,404. Twitter: Obama gained 2865 new followers (for a total of 118,107), while John McCain’s has 4942 followers in Total.
Newsroom Changes & PR Newsroom reductions in traditional media outlets & rise of social media . The upcoming generations of publics do not place the same value on traditional media and instead are comfortable with online news and social media. PR professionals doing less traditional media relations. “The impact of newsroom changes and the rise of social media on the practice of media relations”
China’s Premier’s Social MediaStrategy Wen Jiabao answered Chinese netizens’ questions on the Internet on 28/02/09. Questions concerned various aspects, for example, medical treatment, real estate, education, stock market, etc.
Your Turn Do you think this is a better way (online media) for citizens to know country situation, rather than traditional media like reporting on TV, or newspaper post? Which kind of media seems better?