Digitalmobileandsocialmediainchinaapril2011mandarin 110411224714-phpapp02

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Digitalmobileandsocialmediainchinaapril2011mandarin 110411224714-phpapp02

  1. 1. BBH
 
2011 4
  2. 2. Source:
China
Internet
Watch

  3. 3. ( ) 34%
 Source:
China
Internet
Watch

  4. 4. 每 Source:
China
Internet
Watch

  5. 5. 58%
 30 Source:
China
Internet
Watch

  6. 6. 56%
 Source:
China
Internet
Watch

  7. 7. 27%
 Source:
China
Internet
Network
Informa6on
Center 

  8. 8. 88%
 Source:
China
Internet
Watch

  9. 9. 达 
98%
 Source:
China
Internet
Watch

  10. 10. 每 
150
 Source:
China
Internet
Watch

  11. 11. 18 ‐27 每 
 5 
 Source:

Bergström
Trends 

  12. 12. 58%
 vs. 17%
 每 3 每 3 
 
 Source:
Millward
Brown
Dynamic
Logic 

  13. 13. 87%
 Source:
Millward
Brown
Dynamic
Logic 

  14. 14. 每 4 Source:

McKinsey 

  15. 15. 2010 $ 60,000,000,000 Source:
Taobao

  16. 16. 66%
 Source:
China
Internet
Watch

  17. 17. 达
879,000,000
 Source:
DigiTimes,
Feb
2011

  18. 18. 2011 2 达
2,700,000,000
 Source:
DigiTimes,
Feb
2011

  19. 19. 
 咖啡¥€$
88 Source:
enovate;
Youth
Research
Partners 

  20. 20. 70%
 Source:
Synovate

  21. 21. 303,000,000
 Source:
China
Internet
Watch

  22. 22. Source:
Wikipedia

  23. 23. 
 Source:
China
Internet
Watch

  24. 24. 40%
 
( 两 ) Source:
Forrester 

  25. 25. 达
235,000,000
 Source:
China
Internet
Network
Informa6on
Center 

  26. 26. ( ) Source:

eMarketer 

  27. 27. 92%
每 3 Source:
Shanghai
Business
Review,
Feb
2011

  28. 28. 34%
 每 Source:
AppLeap

  29. 29. 20‐29 
 Source:
China
Internet
Network
Informa6on
Center 

  30. 30. 27%
 5 Source:
Shanghai
Business
Review,
Feb
2011

  31. 31. QQ 达
636,000,000
 Source:
Tencent,
via
Wikipedia,
Mar
2011

  32. 32. ( ) 
 
 Source:
compared
to
press
release
from
Facebook

  33. 33. QQ 达
481,000,000 ( 
 QQ ) 
 Source:
Resonance
China

  34. 34. : 
51.com:
178,000,000 :
170,000,000 :
100,000,000
 Source:
(1)
China
Internet
Watch;
(2)
Resonance
China;
(3)
Sina
Wiebo
press
release

  35. 35. 87%
 Source:
eMarketer,
Apr
2010

  36. 36. 77%
 Source:
Millward
Brown
Dynamic
Logic 

  37. 37. 达:
295,000,000
 Source:
China
Internet
Network
Informa6on
Center 

  38. 38. 
 达:98,000,000
 Source:
China
Internet
Network
Informa6on
Center 

  39. 39. 81%
 Source:
slideshare.net/Jarrahbear 

  40. 40. 
 达:304,000,000
 Source:
China
Internet
Network
Informa6on
Center 

  41. 41. 两 Source:
Wikipedia

  42. 42. 2009 $ 5,000,000,000 达 Source:
slideshare.net/dellsocialmedia

  43. 43. Simon
Kemp
(@eskimon)
 Darius
Karbassioun
 
(@bbhshanghai)
Engagement
Planner,
BBH
Asia‐Pacific
 划 ,
 
 simon.kemp@bbh‐asiapac.com.sg
 darius.karbassioun@bbh‐china.cn
 h<p://twi<er.com/bbhasiapacific
 h<p://t.sina.com.cn/bartleboglehegarty
 +65
65
00
30
71
 +86
21
64
72
92
92


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