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What Do Millennials Want? Consumption and Behavior.


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In this presentation, we share what makes the millennial generation tick. Businesses need to consider how to best position themselves to capitalize on this massive consumer segment.

Published in: Business
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What Do Millennials Want? Consumption and Behavior.

  1. 1. What Do Millennials Want? Consumption + Behavior
  2. 2. is the year of the millennial customer.
  3. 3. $200 BILLION It’s estimated that millennials will be spending annually by 2017.
  4. 4. $10 TRILLION As consumers, it's expected that millennials will spend over their lifetimes.
  5. 5. Let’s make sense of these astonishing numbers…
  6. 6. 80 MILLION There are about millennials in the United States alone.
  7. 7. Millennials make up around of the entire United States population.
  8. 8. Millennials are highly influential. They help other generations and other demographic groups make purchasing choices.
  9. 9. Let's dig into the millennials mindset….
  10. 10. 1 Millennials love automation.
  11. 11. 2 Millennials are the least loyal to brands.
  12. 12. 3 Millennials crave personalization.
  13. 13. 4 Millennials are obsessed with easy to use technology.
  14. 14. 5 Millennials prefer experiential environments.
  15. 15. 6 Millennials are mobile shoppers.
  16. 16. 7 Millennials are extremely charitable and care about causes.
  17. 17. 8 Millennials want to collaborate with the brands they use.
  18. 18. 9 Millennials hate old or inefficient processes.
  19. 19. 10 Millennials are typically very informed.
  20. 20. 11 Millennials express their feelings online and on social media.