1 Year of Community on Foodnetwork.ca


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Food Network Canada's online community -- 1 year of progress

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1 Year of Community on Foodnetwork.ca

  1. 1. 1 Year of Community<br />
  2. 2. Why Online Community on Food Network?<br />To enhance the foodnetwork.ca experience<br />To provide a sense of ownership for our users<br />To provide a place to be heard and a place to communicate with fellow foodies<br />What’s an Online Community?<br />A way of allowing users to engage with one another and with an organization through use of interactive tools<br />Building an Online Community does not require “membership”<br />What is membership?<br />A way to authenticate yourself on a website by providing credentials such as a username, password and an email address. Alternatively, authentication can also take place via third party services such as facebook, twitter and openID<br />Why use membershipon Food Network?<br /><ul><li>To provide exclusive functionality, such as recipe saving
  3. 3. To allow users to easily share content with Food Network (photo uploading)
  4. 4. To provide a environment to communicate (forums and private messaging)</li></li></ul><li>Membership<br />November 23, 2010: Reached 50,000 Members!<br />September 2, 2010: Launched iPhone app, with Membership<br />
  5. 5. Blogs: We’ve actually been building an Online Community for 4 years!<br />We’ve grown a dedicated group of readers, commenters and contributors<br />July, 2008<br />Eating Well Launches! In response to a growing need to focus on fresh and local, we launched a new blog & site<br />November, 2006<br />Food for Thought Launches! Food Network Canada’s 1st Blog<br />October, 2007<br />Bazaar Launches! Focusing on products, shopping, restaurants, markets and more<br />
  6. 6. Blogs: We’ve actually been building an Online Community for 4 years!<br />November, 2009<br />New Food Network site launches and blogs get a consistent look & feel and better categorization<br />
  7. 7. Blogs: Then and Now<br />November 20, 2006<br />First ever blog post!<br />Audio interview with Nigella Lawson<br />November 20, 2010<br />Nigella is back!<br />Exclusive demo video and interview with foodnetwork.ca<br />
  8. 8. Blogs: How Blog Content Benefits from the Online Community<br />Editorializing User-Generated Content connects community members to the Blog<br />Getting member questions answered<br />Focusing on relevant conversations<br />Showcasing our talented members!<br />
  9. 9. My Recipes: Syncing Between Web & Mobile<br />September, 2010 <br />Ability to save recipes now available on iPhone with or without membership. Members can sync their saved list from the web to their phone<br />November, 2009 <br />Users now able to save recipes on foodnetwork.ca<br />
  10. 10. Food Network Members like to chat in our Live Blog events<br />Live Blogs<br /><ul><li>Live Blogging tool launched in October
  11. 11. All 4 events to date have had host involvement: Corbin and Anthea from Dinner Party Wars, David Adjey from The Opener, Bal Anerson from Spice Goddess, Roger Mooking from Everyday Exotic</li></ul>200+<br />Posts Per Live Blog<br />30+<br />Participants Per Event<br />
  12. 12. Photos<br />Food Network Members upload top-notch Photos to the community!<br />1600+<br />User-Generated Photos<br />130+<br />New Photos Per Month<br />
  13. 13. Forums<br />Food Network Members discuss food, TV shows, cooking methods and more in the Forums!<br />5,800+<br />Forum Threads<br />7,600+<br />Forums Posts<br />
  14. 14. Comments<br />Discussions continue on all foodnetwork.ca content via comments on our recipes, articles, blog posts and photos<br />15,000+<br />Comments<br />1,300+<br />Comments per Month<br />
  15. 15. Community Initiatives<br />Finding Talented Writers in our Community<br /><ul><li>More content from coast-to-coast and beyond
  16. 16. Member contributions enhance our roster of freelancers and help us cover more Canadian cities (Halifax, Ottawa, Kingston and Calgary to name a few)</li></ul>Creating Ambassadors in the Community: The “Hot Pepper” <br /><ul><li>Rewarding members for contributing to the community – “Hot Peppers” receive a prize pack and a special “Hot Pepper” badge
  17. 17. Creating a sense of ownership and empowerment – members vote for and nominate the most worthy members</li></li></ul><li>Community Initiatives<br />Making a Real People Connection: Putting a Face on foodnetwork.ca<br /><ul><li>Every new member is automatically friends with the foodnetwork.ca team – receiving updates from the community: new blog posts, uploads, forum posts, etc.
  18. 18. We create content based on feedback from the community. For example, the Starting from Scratch video series started as an initiative to get people talking about learning how to cook
  19. 19. Our avatars are associated with content we produce, such as blog posts</li>