The key impact of the Internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms.

1. Getting lost?
The Social Media Marketing Disconnect.
Social Network Dynamics
Social Network Dynamics
Social Network Dynamics
walter@walterpike.com

2. We are still writing the
rules.
Is this all just a hype

3. At a point in time

4. 4

5. • SA Youth
• 75% own mobiles
• 71% in informal settlements
• 67% in rural areas
• 85% have access to WAP enabled phones.

7. Text
So now we can
find it - what
next?

8. Traditional Branding

9. Interruption
Marketing
ROI

13. Farrah

14. erlin1
The Multitasking Generation
Pesky Library

16. Two Way

18. All way

21. So it doesn’t work

22. Iran

23. China

24. This is how we may need
to think.
And its not like marketing
Text

25. Intimate Conversations

26. Marketing Toolbox

27. The Internet is a natural
word of mouth market

28. walter@walterpike.com

29. Walter Pike
Founder: AAA Digital Marketing Academy
Head of Faculty: Marketing & Advertising,
AAA School of Advertising.
Speaker, Blogger, Consultant, Social Media Participant
Blog: PiKE’s Thinking ... http://walterpike.com
walter@pike.co.za
@walterpike on twitter, friendfeed and many of other
places on the internet.