The Perfect  Storm    #walterspeaks       @walterpike
Disenchant
What’s wrongwith ourthinking?
How ideas spread
The trusted source
Egypt
London’s burning
14 venues
#Slutwalk
Media as a site of coordination
Illusion of control
Controlling water
Modern times
Industrial - versus Organic
Whats going on
Understanding community dynamics
Reaction time
Create the framework for brands
Develop sharing tools
Social Objects - The reasonpeople are talking to eachother
Social gesture
… and stuff worth talking about
competitions for followers arejust plain dumb.
This isthe gameBroadcast
Marketing & Branding notnatural laws
FORTHCOMING ATTRACTIONS  Social Media             Digital Academy  Masterclass                              New Season   A...
walter@pike.co.za     New marketing       consulting                    Digital Academy WalterSpeaks
The Perfect Storm
The Perfect Storm
The Perfect Storm
The Perfect Storm
The Perfect Storm
The Perfect Storm
The Perfect Storm
The Perfect Storm
The Perfect Storm
The Perfect Storm
The Perfect Storm
The Perfect Storm
The Perfect Storm
The Perfect Storm
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The Perfect Storm

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Towards a new understanding of marketing in a social world.

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The Perfect Storm

  1. 1. The Perfect Storm #walterspeaks @walterpike
  2. 2. Disenchant
  3. 3. What’s wrongwith ourthinking?
  4. 4. How ideas spread
  5. 5. The trusted source
  6. 6. Egypt
  7. 7. London’s burning
  8. 8. 14 venues
  9. 9. #Slutwalk
  10. 10. Media as a site of coordination
  11. 11. Illusion of control
  12. 12. Controlling water
  13. 13. Modern times
  14. 14. Industrial - versus Organic
  15. 15. Whats going on
  16. 16. Understanding community dynamics
  17. 17. Reaction time
  18. 18. Create the framework for brands
  19. 19. Develop sharing tools
  20. 20. Social Objects - The reasonpeople are talking to eachother
  21. 21. Social gesture
  22. 22. … and stuff worth talking about
  23. 23. competitions for followers arejust plain dumb.
  24. 24. This isthe gameBroadcast
  25. 25. Marketing & Branding notnatural laws
  26. 26. FORTHCOMING ATTRACTIONS Social Media Digital Academy Masterclass New Season A seminar by Starts Feb Walter Pike & Dr Marc SmithPta, Jhb, Cpt,PE, Dur Facebook and twitter for SMEs Consulting: Marketing in a social world walter@pike.co.za
  27. 27. walter@pike.co.za New marketing consulting Digital Academy WalterSpeaks

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