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New jobs created in Mobile Marketing


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New jobs created in Mobile Marketing

  1. 1. ==== ====Mobile Marketing- The new income stream. ====Mobile marketing is the next big thing in the marketing world. And it is not difficult to see why:while computers already are personal items displaying highly adaptable personal content, mobilephones are the real darlings of humans worldwide. Who doesnt carry around their mobile at alltimes? Who wouldnt be devastated if they found out that their mobile was stolen or lost?By the end of this year the mobile penetration (that is the number of mobile phones in comparisonto the total number of people) will exceed 100% in the Western world. This means that on averageevery person actually has more than 1 active phones. This evidently also means great potential.However by far not all of these people will carry a smartphone such as an iPhone, an Android-based phone or a Windows 7 Phone. In fact currently more than 70% of users carry around theirregular "dumb" phone with limited resolution and none or just little internet capabilities.Similar to online marketing, mobile marketing consists of many different possibilities.In what follows we will describe a few mobile marketing campaigns options:1) Subscription based mass push marketingThese solutions are very similar to traditional marketing methods as direct mail or newsletters asthey require the user to sign up for the customized messaging. It is then up to you how far you goin personalization and how creative you wish to be in your messaging. Due to extremely shortattention spans, creativity will gain you attention as well as goodwill. In this category there are 3different possibilities:a. SMS MarketingWhile SMS is compatible with all phones worldwide, SMS campaigns are easily perceived to bequite spammy. SMS campaigns have mainly been used by lifestyle companies such as nightclubsand boutiques in the 1990′s. However with a little creativity, this often overlooked solutionmight be worthy of your attention The cost of SMS services can be as low as 0.01$ per sent SMSwhen buying in bulk.b. MMS MarketingSimilar to SMS marketing but slightly more upscale is MMS marketing. An MMS message is aslightly more multimedial solution which is accessible for almost all mobile phones. MMS might bea good, relatively inexpensive solution to reach a wide array of audiences. MMS messages areevidently more expensive than SMS (usually double the rate of an SMS) but offer you as amarketeer a more advanced platform to show your message.
  2. 2. c. Mobile ApplicationsDesigned for smartphone users, mobile applications immediately limit your target audience.Especially with the availability of several different Mobile Operating Systems, designing for eachplatform might be expensive. While iPhone (and iPad) are the obvious targets, designing forAndroid might actually be a choice for the future. Mobile applications contain almost no limits at allbut can be very expensive (upwards of 10 000$) to build.2) Location based marketingLocation based services currently receive all the attention. People are very interested in combiningtheir offline lives with their mobile connectivity. This offers great potential for any company thatwished to play into this combination.a. Check-in servicesWith the upcoming check-in services from such companies as Foursquare and Facebook, yourretail locations might do something special for those smartphone owners. With both services youcan offer your customers badges and coupons when they check in to your location. While check-inservices are all the rage, checking in still has its limits (relatively few users which havesmartphones and are using location based services), if your company has a young brand image itmight be something to look into. Mobile Marketing Companies can help you optimize yourcampaign. Marketing through check-in services has been free (so far) when not taking intoaccount the coupons you serve to your customers.b. Bluetooth MarketingAn often forgotten form of location based mobile marketing is bluetooth marketing. Whensomeones mobile phone has an active bluetooth connection it is possible to serve themcustomised messages. This might be an option to reach a slightly larger audience than with check-in services but, as customers do not expect it and have not opted in, this might be seen asobtrusive. Bluetooth marketing however may be a great way to present some discounts in yourretail shop or present a map, discounts or a guide on large event such as festivals.3) Mobile internet adsAnother form of mobile marketing are the ads you can show when a smartphone user isconnected to the internet. These ads are often similar to the "regular" online ads. But, when usedcorrectly, might be far more lucrative to your company.a) iAdiAd is Apples own mobile ad platform for the iPhone and iPad. It gives you the opportunity todisplay ads on Apple phones and tablets when users are within certain applications or arebrowsing the web. Since iAd is rather new little is known about the effectivity of this platform.b) Google Mobile Ads
  3. 3. Even on the mobile phone Google is still incredibly important. Many users perform searchesthrough Google or use such applications as Google Maps or Google Goggles. And with Androidphones, Google Mobile Ads can offer you a very large selection of mobile advertising solutions.As you can see, mobile marketing offers a wide arrange of flavors. By all means first decide whichuser group you are targeting. Then you can assess all different options. And like all goodmarketing, never limit yourself to just one choice. Focus, but dont be exclusive to one solution.There are plenty of ideas to start your mobile marketing campaign. You just need the willpower tostart advertising to your customers through this outlet.Check out for best practiceson mobile advertising. Mobile is not new, but it is in its infancy. With more users than the worldwide web if you are not optimizing and advertising via mobile then you are losing out on a hugepotential customer base.Article Source: ====Mobile Marketing- The new income stream. ====