==== ====Mobile Marketing- The new income stream.http://budurl.com/8zbs==== ====Aspiring Mobile marketers are keenly watching the space for signs of convergence, forconsolidation among advertising platforms and for industry standards to emerge. In the meantime,more aggressive players are actively mining the mobile device revolution for increased sales andmindshare.Here are 5 mobile channels that you can take advantage of if you belong to the "aspiring"marketer category.1. Mobile Display AdsMovie theatres and movie industry insiders have been religiously tracking studies that show that"avid movie-goers" use their mobile devices to get movie times and information "at the point ofdecision". Studies show that this category of movie goers are heavily influenced by mobile displayads.To place similar ads, you should sign up with mobile ad networks like AdMob and Peerfly. Veryrecently, on the heels of their purchase of AdMob, Google announced the introduction of "location-aware" mobile display ads giving advertisers the geo-targeted mobile display advertisingcapability. Google has linked this capability with its "Pay-per-call" model so that advertisers onlypay when prospects call in from the ad.2. SMS (Text message) MarketingThe SMS marketing category is still by far the most established of all the mobile marketingchannels. SMS stands for Short Message Service. SMS marketing campaigns generally work byusing Common Short Codes - the four, five, or six-digit numbers that subscribers use to send SMSmessages in order to receive coupons, promotions, and other branded content.Research sponsored by neustar indicates that SMS-based campaigns achieve over a 90% opt-inrate, compared to 22.1% for email. There is no better channel for database generation today. SMScampaigns have demonstrated extraordinary pulling power when deployed in TV advertising.3. Mobile Search AdvertisingMobile search is fast coming of age, and Google and Yahoo (in particular) are angling to be thedefault mobile search engine across mobile platforms. Currently, Google appears to have the leadin this area - because of their brand, and their default placement both on iPhones and GoogleAndroid-powered phones.
Google offers advertisers a robust set of targeting options on AdWords, including targeting bymobile carrier or by operating system. Marketers can take advantage of mobile search to haveunprecedented access to consumers at the right "marketing moment".Highlighting the importance of this consumer segment, 54 percent of users who researched onlineand bought offline did so with their research on mobile devices (according to Googles RetailAdvertising blog). When you consider that a June 2010 report by Latitude Group that click throughrates are 200 percent higher on mobile vs PC searches within their client base, and "still over 35%of searches on Smartphones do not contain sponsored listings", you probably realize theopportunities in this area for marketers.4. In-App Advertising (or AppVertising - Ads within Applications)Mobile apps are an increasingly significant advertising channel for marketers. Apples iPhone AppStore now supports over 200,000 titles (and growing). Googles Android market has over 40,000titles (and climbing) among others who have joined the app market dash.Marketers may choose between working with ad networks to launch ads, or sponsoring appsdirectly. Some of the advertising format options include using links, banners, and clickable images(like logos) to deliver messaging to consumers who have proven willing to endure advertising - inexchange for keeping most apps at 99 cents or free pricing. The promise of locally-targeted appadvertising only adds to the possibilities.5. MMS (Multimedia Message Service) and Mobile VideoAlthough adoption has been hampered due to the complexity of the mobile ecosystem, thediversity of carrier networks, and mobile platforms, research in the automotive industry has shownthat rich media ads resulted in double the click through rates of banner ads in controlled testing.Although Ad-supported mobile video is still a very small market ($35.1 million dollars in 2010 pereMarketer), it is projected to grow at a 60 percent compound rate between 2009 and 2014.Aggressive marketers targeting the young male consumer category may find it worthexperimenting here.6. Mobile Social Gaming & Networking Ever since Mobile Game Town, a social gaming network,ballooned to over 10 million users, with more traffic than Yahoo.com, and over $200 million dollarsin annual revenues, analysts and industry watchers have excitedly waited for other breakout hits toemerge in this space.UK-based Flirtomatic, a location-based "social flirting" site has also seen a lot of growth and hasdeveloped a model that earns revenue from 15 percent of its subscriber base.ConclusionIf you have been putting off your first foray into mobile marketing, now is the time to launch anearnest marketing effort in this space. For marketers, who decide to take the leap, your targetobjectives can be:
Learn how to build targeted lists of mobile usersWork out offers and campaigns that resonateCraft synergy between mobile, internet and other marketing channelsWhether your organization is a national brand, a local establishment or an institution, there is mostassuredly a place in mobile marketing for you.Gogo Erekosima, The Small Business Digital Coach is the CEO and Lead strategist at Idea AgeConsulting - a Digital Marketing Consulting firm that promises to grow your small business by 24%or more in 24 weeks or less using their customized Business Growth Action MAPS.Sign up today for a Marketing Opportunity Analysis. This consulting module uncovers strategicmarketing and business growth opportunities. This Consulting Package is valued at over $1500dollars.Article Source:http://EzineArticles.com/?expert=Gogo_Erekosima==== ====Mobile Marketing- The new income stream.http://budurl.com/8zbs==== ====