The Health and Movement coach: Europe’s young entrepreneur for
Health Care and Promotion, Physical Activity and Leisure Ma...
In times of…

Youth
unemployment
Unemployment
in Europe
In times of …

Ageing population
In times of…

Obesitas and
sedentarism
In times of..

Failing education
programmes
Europe needs:
young entrepreneurial health movement coaches
and good leisure management
We propose:

a new degree programme “Sports and movement”
specialisations Health coaching and Leisure management

…an inno...
What is our
recipe?
Key ingredient 1

coach

trainer

5 CORE ROLES

communicator
entrepreneur
innovator
Key ingredient 2

ACTION LEARNING
Key ingredient 3

Team spirit and bonding
Key ingredient 4

Coaching, not teaching
Key ingredient 5

Interdisciplinary learning
ACTION LEARNING

“The eye cannot see itself”
-P. Senge-
Direct immersion into
Concrete experience:
In-company training

Labour market
exploration
from the first year
Concrete experience
Small sport business project:
a module full of
interdisciplinary
action learning
•
•
•
•
•
•
•
•
•

ICT en media
Sport, po...
Group dynamics exercises

Concrete experience
Executing training programmes

Concrete experience
Designing leisure activities: MTB and
walking tracks, team buildings, city games, …

concrete experience
Concrete experien...
Enhancing physical activity initiatives
targeting socially disadvantaged groups

Concrete experience
‘Health
Checks’ +
assessments

Concrete experience
Observing/Reflecting on the
experience

Coaching boot camp
Observing/Reflecting on the
experience

coach sessions and review
assessments in each subject
Observing/Reflecting on the
experience

company visits
Observing/Reflecting on the
experience

networking moments
Abstract conceptualisation:
All the supporting courses
Abstract conceptualisation:

classical lectures
as supporting tools
for students’
concrete
experiences
Bachelor
Sports & Movement

Health coaching

Leisure management
Year 1

Year 2

Year 3

Sem 1

Sem 3

Sem 4

Sem 5

Anatomy

Exercise fysiology
and Health education

Excercise /training
...
Health coaching
Labour market experience/experimenting
SEMESTER 3:

SEMESTER 4

SEMESTER 5

Measure +train

Funtional

In...
THE HEALTH COACH MODEL ©
TRAINER
WHY?

QUESTION
HOW?

WITH?

WHAT?

WHEN?

GOAL

MEASURE

OBSERVE
WHY?

COACH
Functional
exercise
therapy

Measure
HEALTH COACHING

Apply
Leisure management
Workfield experience/experimenting
SEMESTER 3
 Team-building camps

SEMESTER 4
 Animating target gro...
Abstract
conceptualisation:
Personal development plan

Presentations for diverse jury
systems

Branding their own website ...
Active
experimentation
In-company training programmes
Entrepreneurship boot camp
Small sport business projects
advanced

L...
Future Labour market
Pre and post revalidation
Health and care
Sports industry
Fitness/personal training

Active leisure –...
Who are we?
Ambassadors of HOWEST
University College West Flanders’

“Sports and movement”
study degree programme
Our miss...
Study fields:
- Architecture
- Health care
- Business and management
- Industrial sciences and technology
- Education
- So...
Strategic goals
Belgium
Bruges
2 campuses in Bruges
Kortrijk
2 campuses in Kortrijk
International Cooperation
Structural worldwide partnerships

USA & Canada

Kazachstan
China

Mexico

Guinea

Uganda

India

Brazil
South-Africa

52
Research domains
Preventive
Healthcare n
Social Innovation

Innoteach

Sustainable Renovation
and Construction
Technologie...
Cooperation with diverse
stakeholders
Entrepreneurship: incubator
HOW?
• Small Business Projects
• „Live internship‟
• Extra push and lower barriers needed!
zondag 20 oktober 2013

NOTES

56
What brings us here?
1.Our unique education concept as basis for an
international academy of sports, health and movement
2...
Sport- and movementhall
of the future
Manager: Griet Cappelle
Blosodomein Brugge

59
New formats of movement
60
Topsport

Recreationsport

www.visionware.com.hk

61
Projection

Tracking

Interaction

Designing and architecture
62
http://www.youtube.com/watch?v=g6N9Qid8Tqs&feature=endscreen&NR=1

Interactive floors

63
Multifunctional sports floor

“Removable sports floor”

64
Interactive sports floor
Projection/videomapping
Tetratennis

https://vimeo.com/19163299

https://vimeo.com/42464673

65
Online coaching

66
Interactive walls
Ledwalls
 Dobpler wall
 Ledwall with the location detection of
a person as input
 Ledwall with touch ...
Online reservation system

Reservation : not more than one week in advance

68
New physical activity and

movements
New ways of coaching
Motivation

69
Flexible integration

New Sports
Sportevents
Passive sports

70
Presentation sport and movement congres Barcelona move 2013 laatst walter dewancker red
Presentation sport and movement congres Barcelona move 2013 laatst walter dewancker red
Presentation sport and movement congres Barcelona move 2013 laatst walter dewancker red
Presentation sport and movement congres Barcelona move 2013 laatst walter dewancker red
Presentation sport and movement congres Barcelona move 2013 laatst walter dewancker red
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Presentation sport and movement congres Barcelona move 2013 laatst walter dewancker red

  1. 1. The Health and Movement coach: Europe’s young entrepreneur for Health Care and Promotion, Physical Activity and Leisure Management © Walter Dewancker- HOWEST 2013 an innovative approach by the University College of West Flanders “Sports and Movement”
  2. 2. In times of… Youth unemployment Unemployment in Europe
  3. 3. In times of … Ageing population
  4. 4. In times of… Obesitas and sedentarism
  5. 5. In times of.. Failing education programmes
  6. 6. Europe needs: young entrepreneurial health movement coaches and good leisure management
  7. 7. We propose: a new degree programme “Sports and movement” specialisations Health coaching and Leisure management …an innovative and interdisciplinary entrepreneurial education concept
  8. 8. What is our recipe?
  9. 9. Key ingredient 1 coach trainer 5 CORE ROLES communicator entrepreneur innovator
  10. 10. Key ingredient 2 ACTION LEARNING
  11. 11. Key ingredient 3 Team spirit and bonding
  12. 12. Key ingredient 4 Coaching, not teaching
  13. 13. Key ingredient 5 Interdisciplinary learning
  14. 14. ACTION LEARNING “The eye cannot see itself” -P. Senge-
  15. 15. Direct immersion into
  16. 16. Concrete experience: In-company training Labour market exploration from the first year Concrete experience
  17. 17. Small sport business project: a module full of interdisciplinary action learning • • • • • • • • • ICT en media Sport, policy and environement Social media Sports marketing Business communication Eventmanagement Sportmanagement Diversity en Coachfundamentals Concrete experience Integration of 5 main roles (coach, trainer, entrepreneur, innovator, communicator). SBP
  18. 18. Group dynamics exercises Concrete experience
  19. 19. Executing training programmes Concrete experience
  20. 20. Designing leisure activities: MTB and walking tracks, team buildings, city games, … concrete experience Concrete experience
  21. 21. Enhancing physical activity initiatives targeting socially disadvantaged groups Concrete experience
  22. 22. ‘Health Checks’ + assessments Concrete experience
  23. 23. Observing/Reflecting on the experience Coaching boot camp
  24. 24. Observing/Reflecting on the experience coach sessions and review assessments in each subject
  25. 25. Observing/Reflecting on the experience company visits
  26. 26. Observing/Reflecting on the experience networking moments
  27. 27. Abstract conceptualisation: All the supporting courses
  28. 28. Abstract conceptualisation: classical lectures as supporting tools for students’ concrete experiences
  29. 29. Bachelor Sports & Movement Health coaching Leisure management
  30. 30. Year 1 Year 2 Year 3 Sem 1 Sem 3 Sem 4 Sem 5 Anatomy Exercise fysiology and Health education Excercise /training sciences Health promotion Motion analysis Sportfundamentals 2 trainer Sem 2 Nutrition education Sportfundamentals 4 HC Sportfundamentals 4 LM Trends in movement Expertise HC / Expertise LM Fysiology Sportfundamentals Teamsports 1 Racquet sports 1 Teamsports 2 Terugslagsporten2 Fysieke Basisvaardigheden Sem 6 Targetgroups HC / Targetgroups LM Start To coach POP en Sportfolio Coachfundamentals 2 Coachfundamentals 3 Motivation and behaviour coaching Health management Psychomotoric devellopment communicator Communication skills entrepreneur Social media en sportfolio Sports, policy and environement ICT en Media Coachfundamentals 1 Business and commercial communication Sports marketing Sports management Sport Business Project 1 Sport Business Project 2 Eventmanagement My sportfolio Bachelor ‘s final paper innovator In company training Options Entrepreneurship Workfield exploring in company Workfield exploring in company In company training Bachelor ‘s final paper In company training Sports tourism Sports and Training Sportpsychology Sports Nutrition
  31. 31. Health coaching Labour market experience/experimenting SEMESTER 3: SEMESTER 4 SEMESTER 5 Measure +train Funtional Integration  Creating physical activity and health coaching programmes  Individual and group facilitation  Creating and guiding training  Executing lifestyle and movement programmes interventions for specific target groups  Managing and coordinating  Lifestyle consultancy ‘Health clubs’  Prevention en revalidation  Guiding ‘Health Checks’ + assessments  Creating trainings-, movement plan  Functional applied exercise therapy and science  Assessing motivating coach sessions  Specific applied exercise therapy and science  Integration and application of all competences at expert level
  32. 32. THE HEALTH COACH MODEL © TRAINER WHY? QUESTION HOW? WITH? WHAT? WHEN? GOAL MEASURE OBSERVE WHY? COACH
  33. 33. Functional exercise therapy Measure HEALTH COACHING Apply
  34. 34. Leisure management Workfield experience/experimenting SEMESTER 3  Team-building camps SEMESTER 4  Animating target groups: street sports – social work SEMESTER 5 Back to nature   Orientation- card and compass  Public-private enterprise partnerships  City games: trends  Socially disadvantaged groups  Sports industry; Workshops in sport and outdoor shops  Coast: organising watersport en teambuilding activities  Sports with disabled people  In partnership with tourism : sport recreation; exploitation of sport infrastructure and domains:  Local sports policy: fit-o-city Leuven  Creating routes and tracks  Training and certification: high rope parcours  In-company training outside of school  Creating and managing new survival run championships
  35. 35. Abstract conceptualisation: Personal development plan Presentations for diverse jury systems Branding their own website en blogging sites
  36. 36. Active experimentation In-company training programmes Entrepreneurship boot camp Small sport business projects advanced Labour market-oriented bachelor’s thesis
  37. 37. Future Labour market Pre and post revalidation Health and care Sports industry Fitness/personal training Active leisure – outdoor sports management and tourism Urban sports policy - social cultural sector Government and non-profit
  38. 38. Who are we? Ambassadors of HOWEST University College West Flanders’ “Sports and movement” study degree programme Our mission Creating Health Coaching professionals and young entrepreneurs in Leisure Management Walter.dewancker@howest.be – tim.coppejans@howest.be - joost.vansteenkiste@howest.be
  39. 39. Study fields: - Architecture - Health care - Business and management - Industrial sciences and technology - Education - Social sciences ± 8 mio €/year research and valorisation www.howest.be 42
  40. 40. Strategic goals
  41. 41. Belgium
  42. 42. Bruges
  43. 43. 2 campuses in Bruges
  44. 44. Kortrijk
  45. 45. 2 campuses in Kortrijk
  46. 46. International Cooperation
  47. 47. Structural worldwide partnerships USA & Canada Kazachstan China Mexico Guinea Uganda India Brazil South-Africa 52
  48. 48. Research domains Preventive Healthcare n Social Innovation Innoteach Sustainable Renovation and Construction Technologies n Energy Management Product-, Game-, Screen Design n Media Technology Business Management n ICT applied architecture . building information management. Example_ Sports and exercise centre of the future (Griet Cappelle) • • • Using new technologies/methods to stimulate physical activity; eg. by use of 3D-animation (picture); in collaboration with national partners (government, profit and non-profit sectors)
  49. 49. Cooperation with diverse stakeholders
  50. 50. Entrepreneurship: incubator HOW? • Small Business Projects • „Live internship‟ • Extra push and lower barriers needed!
  51. 51. zondag 20 oktober 2013 NOTES 56
  52. 52. What brings us here? 1.Our unique education concept as basis for an international academy of sports, health and movement 2.Building new international bridges 3. Sharing our experiences in building the sporthall of the future 4. Promoting the added value of our partners
  53. 53. Sport- and movementhall of the future Manager: Griet Cappelle
  54. 54. Blosodomein Brugge 59
  55. 55. New formats of movement 60
  56. 56. Topsport Recreationsport www.visionware.com.hk 61
  57. 57. Projection Tracking Interaction Designing and architecture 62
  58. 58. http://www.youtube.com/watch?v=g6N9Qid8Tqs&feature=endscreen&NR=1 Interactive floors 63
  59. 59. Multifunctional sports floor “Removable sports floor” 64
  60. 60. Interactive sports floor Projection/videomapping Tetratennis https://vimeo.com/19163299 https://vimeo.com/42464673 65
  61. 61. Online coaching 66
  62. 62. Interactive walls Ledwalls  Dobpler wall  Ledwall with the location detection of a person as input  Ledwall with touch as input Interactive projection 67
  63. 63. Online reservation system Reservation : not more than one week in advance 68
  64. 64. New physical activity and movements New ways of coaching Motivation 69
  65. 65. Flexible integration New Sports Sportevents Passive sports 70

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