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Building an Email List with Your WordPress Blog for Traffic, Revenue and Influence

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Building an Email List with Your WordPress Blog for Traffic, Revenue and Influence

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Building an Email List with Your WordPress Blog for Traffic, Revenue and Influence

  1. 1. Building an Email List With Your WordPress Blog for Traffic, Revenue and Influence Andrew Walsh
  2. 2. “I SHOULD HAVE STARTED MY EMAIL LIST RIGHT FROM THE START. One of the biggest mistakes I ever made was not starting a list right away. I waited an entire year after selling my eBook before I started to get serious collecting emails. Just think: a year’s worth of customers and I had no great way to contact any of them. I had no way to tell them about the new audio guide that just came out, or that there was a coupon code that they could use during the holidays.” Pat Flynn of http://smartpassiveincome.com
  3. 3. Why is email so powerful?
  4. 4. Why is email so powerful?
  5. 5. Why is email so powerful?
  6. 6. “If you’re not building an email list, you’re an idiot!” Two numbers: 300 and 4200 “Email crushes social media.” Why is email so powerful? Derek Halpern of http://socialtriggers.com
  7. 7. Email Marketing Services to Use
  8. 8. Offer a Freebie to Entice Readers to Subscribe • An ebook • An email course • A video or series of video lessons • A sample or excerpt from an information product • A recorded interview or talk • Repackage existing content
  9. 9. Places on Your Blog Where Your Signup Forms Must Be
  10. 10. The Paradox of Choice
  11. 11. The Paradox of Choice
  12. 12. To Pop-Up or Not?
  13. 13. A Dedicated Landing/Squeeze Page
  14. 14. A Dedicated Landing/Squeeze Page Recommended Services: LeadPages, OptimizePress, free WordPress plugins
  15. 15. What to send to your list?
  16. 16. What to send to your list? Blog updates
  17. 17. The Autoresponder series – engage your subscribers, build up trust, get them from Point A to Point B What to send to your list?
  18. 18. Autoresponder Strategy • Alternate between content and promotion • Welcome -> Content -> Content -> Content -> Promotion -> Content -> Content -> Content -> Promotion • How aggressive should you be?
  19. 19. A Sample Autoresponder Sequence • Email 1 (immediately) – Send out free ebook as signup bonus • Email 2 (1 day after signup) – Say thanks for subscribing, introduce yourself and encourage them to connect on social media • Email 3 (3 days after signup) – Share a piece of premium content not found on your blog and only for subscribers • Email 4 (7 days after signup) – Send out an email encouraging your subscribers to ask you a question or suggest an idea for a blog post • Email 5 (9 days after signup) – Share a second piece of premium content not found on your blog • Email 6 (12 days after signup) – Remind them of some key points in previous messages, explain how your premium ebook will benefit them and link to your sales page
  20. 20. The art of the subject line • Keep it short – because people scan • Ask questions to pique curiosity Example: Would You Do THIS For Money? • Benefits over features • Example: Write a Blockbuster in 30 Days • Numbers and lists for visual appeal • Example: 10 Win-Win Strategies for Quitting Your Job Sources: http://www.mequoda.com/articles/audience-development/best-email-subject-lines/, http://www.digitalmarketer.com/101-best-email-subject-lines-2014/
  21. 21. Sources • https://www.flickr.com/photos/epublicist/8631473613/ • http://www.smartpassiveincome.com/the-beginners-guide-to-starting-a-newsletter/ • http://moz.com/google-algorithm-change • http://www.postplanner.com/the-facebook-algorithm-changes-again/ • http://socialtriggers.com/build-an-email-list/ • http://www.kinowear.com/luxury-quality-leather-briefcase-at-an-affordable-price/ • http://socialtriggers.com/success-secrets/ • http://wpshout.com/choosing-a-well-built-wordpress-theme-a-step-by-step-guide/ • http://www.copyblogger.com/guest-post-landing-pages • http://www.wpsuperstars.net/dreamhost-review/ • http://scroogestrategy.com/index.php • http://www.enchantingmarketing.com/subscribe2/ • http://www.problogger.net/archives/2015/03/18/building-your-audience-from-zero-to-traction/ • http://conversionxl.com/popup-defense/?hvid=2EcGFw • http://socialtriggers.com/conversion-killer-web-design/ • http://www.digitalmarketer.com/101-best-email-subject-lines-2014/ • http://www.mequoda.com/articles/audience-development/best-email-subject-lines/
  22. 22. Keep in Touch Email: ajw@andrewjwalsh.com Twitter: @walshand Questions?

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