Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Cbi kiwi presentation(final_draft)_r3


Published on

Published in: Economy & Finance, Business
  • Be the first to comment

  • Be the first to like this

Cbi kiwi presentation(final_draft)_r3

  1. 1. iCare Team KiWi Wireless health monitoring service Lincoln Chan Alan So Chris Lam Amy Kwok Winnie Lee YJ Kim
  2. 2. Introduction (Problem statement) <ul><ul><li>How’s the performance of current market products / services? Can they satisfy all people’s needs? </li></ul></ul><ul><ul><ul><ul><li>Personal Emergency Link (PE Link) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Mobile Link (M Link) </li></ul></ul></ul></ul><ul><ul><ul><li>They provide a ‘ help seeking ’ function only! </li></ul></ul></ul><ul><ul><li>Q: Have you ever experienced the following? </li></ul></ul><ul><ul><li>I care about our elderly parents but I cannot afford a ’24-hr registered </li></ul></ul><ul><ul><li>nurse’ to take good care of them. </li></ul></ul><ul><ul><li>Whenever my baby is sick, I worry about him even when I am working </li></ul></ul><ul><ul><li>at the office. </li></ul></ul>
  3. 3. Intended Users, Uses and Featured Functions 1. Family/Guardians ↔ elderly people <ul><ul><li>Real-time physiological information </li></ul></ul><ul><ul><li>Auto alert system </li></ul></ul><ul><ul><li>Follow up calls </li></ul></ul><ul><ul><li>Vibration sensors </li></ul></ul><ul><ul><li>GPS function </li></ul></ul>2. Parents ↔ their babies/kids <ul><ul><li>Real-time physiological information </li></ul></ul><ul><ul><li>Auto alert system </li></ul></ul>3. Doctors ↔ Family and patients <ul><ul><li>Real-time physiological information </li></ul></ul><ul><ul><li>Auto alert system </li></ul></ul><ul><ul><li>Valuable to patients with high blood pressure </li></ul></ul><ul><ul><li> Prevent Stokes </li></ul></ul>Wirstwatch type Armband type (For babies)
  4. 4. How it operates? <ul><li>System </li></ul><ul><li>Supervisor </li></ul><ul><li>User </li></ul><ul><li>Blood pressure </li></ul><ul><li>Pulse rate </li></ul><ul><li>SpO2 </li></ul><ul><li>Glucose </li></ul><ul><li>Body temperature </li></ul>Sensor Transmission Terminal <ul><li>Database </li></ul><ul><li>Web connection </li></ul><ul><li>Wireless (WiFi / GPRS) </li></ul><ul><li>Web access </li></ul><ul><li>Emergent alarm </li></ul><ul><li>Graphical display </li></ul><ul><li>Analysis </li></ul>Accuracy Accuracy / Promptness Conveinence
  5. 5. How it functions?  
  6. 6. How it functions? Demonstration
  7. 7. Business Model <ul><ul><li>- Financial </li></ul></ul><ul><ul><li>Research and development cost </li></ul></ul><ul><ul><li>-start our development centre at Science and Technology Parks (get HKSAR Gov's Innovation & Technology Fund ) </li></ul></ul><ul><ul><li>-we only integrate existing technologies, so our initial budget is around HK$2-3M only </li></ul></ul><ul><ul><li>Fixed Assets and depreciation </li></ul></ul><ul><ul><li>-plan to out-source the production lines at early stage, so the budget of our fixed investment will be low which is mainly for computer equipments for call centers </li></ul></ul>
  8. 8. Business Model (cont’d) <ul><ul><li>- Financial </li></ul></ul><ul><ul><li>Sales Budget for Elderly </li></ul></ul><ul><ul><li>1 st yr: 0 (R & D stage) </li></ul></ul><ul><ul><li>2 nd yr: 20,000 users (around 2 % of elderly population in HK) </li></ul></ul><ul><ul><li>3 rd yr: 50,000 users (around 5 % of elderly population in HK) </li></ul></ul><ul><ul><li>4 th yr: 80,000 users (around 8 % of elderly population in HK) </li></ul></ul><ul><ul><li>5 th yr: 100,000 users (around 10 % of elderly population in HK) </li></ul></ul><ul><ul><li>iv) Gross and net margin </li></ul></ul><ul><ul><li>-target gross and net margin are 55% and 15% respectively </li></ul></ul><ul><ul><li>v) Payback period </li></ul></ul><ul><ul><li>-as of low initial capital investment around HK$3M, the expected payback period is around 3.5 years (1 st yr: R &D, 2 nd yr: launch) </li></ul></ul>
  9. 9. “ Open” Business Model (can increase revenue & decrease costs) <ul><ul><li>~ create value by leverage more ideas by external concepts & </li></ul></ul><ul><ul><li>~u tilizing the resources of own company and other companies as well </li></ul></ul>Government Subsidies Telecom Companies Insurance Companies Approach <ul><li>Get subsidies from HKSAR Gov’t to run our successful product </li></ul><ul><li>Make use of the already built facilities of Telecom Companies </li></ul><ul><li>Put the company logo of the Telecom Companies on iCare as advertisement </li></ul><ul><li>Provide discounted or even free iCare services for those insured </li></ul>Pros <ul><li>Much lower the costs </li></ul><ul><li>Poor can afford to use </li></ul><ul><li>Enjoy big promotion </li></ul><ul><li>Increase our distribution channels </li></ul><ul><li>Fixed turnover </li></ul>Cons <ul><li>Have many restrictions </li></ul><ul><li>Difficult to induce Telecom Companies (heavy responsibilities ) </li></ul><ul><li>Insurance companies may squeeze our profits </li></ul>
  10. 10. “ Open” Business Model (can increase revenue & decrease costs) Sources: -Original prices of purchase and rent is according to the current price of mobile link. -offer “less price more services” in first 3 months promotion period and offer “same price more services” afterwards. Purchase Rent Original Price <ul><li>HK$1,680 </li></ul>Original Monthly Rental Fee <ul><li>HK$78 </li></ul>Special Price <ul><li>HK$999 </li></ul>Special Monthly Rental Fee <ul><li>HK$58 </li></ul>Monthly Service Fee <ul><li>HK$168 </li></ul><ul><li>min. services for 6 mths </li></ul><ul><li>HK$168 </li></ul><ul><li>min services for 12 mths </li></ul>
  11. 11. Future Development – iCare @ 2 nd Generation 1st Generation iCare 2nd Generation iCare Authorized supervisor Parent Family Staff in Elderly home Doctor Insurance Company Police Dietitian Campsite supervisor User Baby/Kid Elderly Elderly Home Patient Insured Driver Fitness lover Mountain Climber Basic Functions 1. Blood pressure x x x x x x x x 2. Pulse rate x x x x x x x x 3. SpO2 measurement x x x x x   x x 4. Glucose monitoring x x x x x   x x 5. Body temperature x x x x x x x x 6. Microphone & Speaker x x x         x 7. Vibration Sensor x x x       x   Enhanced functions 8. Alcohol consumption level         x x     9. Global Positioning System x x x   x x   x 10. Body water moisture content             x   11. Altitude & Pressure sensor               x