Lecture 4- Visual Design for PR Progessionals

1. Digital Design Primer

2. what every school
should be teaching

12. superpaint- 1973

18. 1984 - 85
• Apple Macintosh released
• Adobe: Type Foundry &
Postscript Software
• Aldus: PageMaker
• Altsys: Fontographer
• HP LaserJet Printer

19. Desktop Publishing
• coined by Aldus Corp. Chairman Paul
Brainerd
• Apple Mac 512K
• Apple Laserwriter Printer: 300 dpi
• Aldus PageMaker
• no hard drive
• crashed a lot
• small screen footprint

21. macpaint
macwrite

22. WYSIWYG
• breakthrough technologies
• GUI
• Vector Graphics: beziers & scalability
• Photographic standards- JPG/TIFF
• revolutionary combination changed the
industry
• democratized graphic design

28. Hardware
Innovations
• Desktop scanners
• High Resolution
monitors: WSIWYG
• Portable Hard Drives
(Bernoulli & Zip
Drive)
• CD-ROM/DVD

29. Professional
Breakthrough
• Apple Mac II with SCSI interface
• Large colour monitors
• Rise of the DTP “service bureau”
• Linotronic 300: 2540 DPI!

30. Pioneering Adobe
Software
• “Type 1” fonts
• Illustrator: vector program- 1986
• Type Manager: 1989
• PhotoShop: 1989
• Portable Document Format: 1993
• Premiere: desktop video software

31. Aldus Software
• developed the DTP industry
• PageMaker: July 1985
• FreeHand (Altsys)
• TIFF standard for bit maps
• Persuasion- early presentation software

32. Killer App- 1990
John and Thomas Knoll

40. Microsoft Windows
• Aldus licenses PageMaker for
Windows platform in 1987
• Cross platform became industry
standard as Aldus attempts to
capitalize on market
• By Windows 95 release:
hardware platform irrelevant for
graphic design

42. Other Players
• Ready Set Go- first desktop
publishing software on Mac
• Ventura Publishers-
favoured for long
documents- used MS-DOS
shell- eventually purchased
by Corel
• Quark Xpress

44. Adobe/Aldus Merger
• 1995: two companies join
forces
• Adobe realigns graphic
design industry
• 1999: Adobe announces
release of InDesign (major
upgrade to PageMaker)

45. apple timeline in three minutes

51. Creative Suite
• 2003: launched by Adobe
• “bundle” software featuring InDesign,
PhotoShop, Illustrator and Acrobat
• later morphed into various premiere
packages for both web and video
production

52. 4 versions of CS

54. adobe creative cloud

55. convergence

56. vanity fair

59. microsoft touch
screen

60. house of the future