2. 1912
(Kodak) 1923
1927

4. How Many Logos
per day?

13. Hidden Messages in Logos

16. 5five types of logos

17. brand mark
simple yet bold
ideas and concept mask deeper meaning
easier to remember

18. word mark
stylized type spells name
favoured by tech companies

25. letter mark
exclusively typographic
often initialized (too long)

27. combo mark
symbol and wordmark
helps visualize

28. emblem
encases the name
iconic

29. great logos

30. designed in under 48 hours

36. negative space

41. Carolyn Davidson

45. hiddenmeaning

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60. just for fun