Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PR (Public Relations) & Marketing to Social Web Survey Results


Published on

Public Relations & Marketing to Social Web survey results.

Walid Farag is enrolled in the MBA programme in Robert Kennedy College, a member educational institute of Wales University.

This survey was done by Walid as part of primary data collection for his MBA dissertation.

More on it:

Published in: Business, Technology
  • Be the first to comment

PR (Public Relations) & Marketing to Social Web Survey Results

  1. 1. PR & Marketing to Social Web Walid Farag Survey Results
  2. 2. Who was invited to this survey? <ul>Employees working for the consulting firms below were contacted personally mainly using XING messaging system in addition to a couple of Emails. Accenture Consulting; anderScore GmbH; ARITHNEA GmbH; Billing & Loyalty Systems GmbH; Capgemini Consulting; CoDeSo - Consulting, Development & Solutions; Comebis GmbH; Dada Management Consulting GmbH; ECT Vertriebs- & Servicegesellschaft mbH; desk aid; EDS Application Services GmbH; fme AG; Hydro Space GmbH; Kloepfel Consulting GmbH; Kölsch & Altmann; IBM Deutschland Enterprise Application Solutions GmbH; Infosys; innoQ Deutschland GmbH; LAGU e.K. Telekommunikation Network Consulting Engineers; Logica; MediaMate GmbH; OPITZ CONSULTING Gummersbach GmbH; MT AG; Optaros; PASS Consulting Group; Platinion, The Boston Consulting Group (BCG); Pronovit AG; SAP Consulting; Sapient; SCHEMA Consulting GmbH; SEVEN PRINCIPLES; TAS Consulting GmbH; Telexiom; Ticope UG & Co. KG; Tieto Germany Digital Transformation & Consulting Services; TimoCom Soft- und Hardware GmbH; Trias Consulting GmbH; TWT Interactive GmbH; Vignette Deutschland GmbH; Westernacher Products & Services AG </ul>
  3. 3. Your business model is mainly based on
  4. 4. Which segments drive most of your revenue?
  5. 5. How do you evaluate the competition on existing customers
  6. 6. How do you estimate the difficulty of winning new customers?
  7. 7. Customers follow a procurement process before placing an order
  8. 9. Customers who hire a consultant in a Time & Material project
  9. 10. How do you classically market your portfolio / solutions / competence
  10. 11. Your classical PR & marketing activities lead to more brand awareness
  11. 12. Your sales account managers are able to transfer the messageto new customers
  12. 13. Are you aware that social networks / media might support PR & marketing activities
  13. 14. Do you use social networks / media in your PR & marketing activities
  14. 15. Do yo think the following is worth PR & marketing online?
  15. 16. Your PR & marketing to social media lead to more brand awareness
  16. 17. Do you consider SEO to gain high ranking in search engines?
  17. 18. Do you advertise in search engines to market your services?
  18. 19. Thank You Walid Farag