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Overview: PR (public relations) & Marketing to Social Web


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With PR (public relations) & marketing to social web, a consulting firm can not only reach more customers and present its portfolio but also positions itself as an attractive employer to excellent professionals.

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Overview: PR (public relations) & Marketing to Social Web

  1. 1. PR & Marketing to Social Web Welcome Walid Farag
  2. 2. Strategic Goals of every Business <ul><li>To retain and increase business with current customers.
  3. 3. To convince and win new customers.
  4. 4. To enter new market segments. </li></ul>
  5. 5. What is Social Web? <ul><li>The Social Web is currently used to describe how people socialize or interact with each other throughout the World Wide Web.
  6. 6. Such people are brought together through a variety of shared interests.
  7. 7. Source: Wikipedia </li></ul>
  8. 8. Why Social Web? <ul>Social Networks enable <li>Retention of old friendships .
  9. 9. Winning new friends and business relationships.
  10. 10. Communities around specific subjects or brands. </li></ul>
  11. 11. Social Web The 24*7 PR & Marketing Service <ul><li>More professional presentation: Blogs, Vlogs (Video-Logs), Podcasting, Wiki.
  12. 12. Demos & Online Presentations: Authentic Sound, Higher Credibility.
  13. 13. Rating and Forums: bidirectional communications between consultants and Community.
  14. 14. Search: The customer finds a blog, a Specialist and a solution. </li></ul>
  15. 15. <ul><li>XING: Groups (Employees and customers).
  16. 16. Twitter, MySpace, Facebook: Community.
  17. 17. Own Social Website (Wiki, Forum, Blogs, Vlogs, Press release, ...).
  18. 18. Youtube: Product Presentations and Demonstrations, Customers testimonials, Company Introductions and Events, Executive Podcasts. </li></ul>More concret: What is Marketing to Social Web?
  19. 19. HR Advantage : All Social <ul><li>Events Online (e.g. Photos, Videos and Presentations)
  20. 20. Success & Project teams Online: Project life (Stories, Photos, Videos).
  21. 21. More attraktive employer for excellent consultants. </li></ul>
  22. 22. Thank You Walid Farag