CELEBRITY ENDORSEMENT

Beauty and role models are more
recommended for
Giving information than just
words or letters.
Presented to
Ms. Sanjna
walia…
(H.O.D )
PG Deptt of
Commerce
Presented by:group 2

Megha

Komal

Ishita

Heena

Sarabjit kaur
A CELEBRITY :- WHO ENJOYS A PUBLIC
IMAGE AND WHO IS IN
THE POSITION TO
MAKE PEOPLE
BELIEVE IN WHAT
THEY DO AND WHAT
THEY S...
CELEBRETY
ENDORSEMENT.
A form of advertising campaign that involves a well known
person using their fame to help
Promote a...
WHY CELEBRITY ENDORSEMENT IS DONE :-

A
For brand
For pushing the familiar &
Demand of a Famous face
Introduction
has
Prod...
PROCESS OF CELEBRETY
ENDORSEMENT………
Why celebrity endorsement gaining
Importance these days:People
Celebs
Belong
Are
Fast with More
The brandAttentio
When
n
S...
CELEBRITY SELECTION BASIS:-

CELEBRITY – PRODUCT MATCH
Perfect combination of
Madhuri dixit’s still young
Skin with featur...
(INSIPARATION
FOR MOTHERS
WANT TO GIVE
MEDICATED
ORS TO THEIR
KIDS.)
Not perfectly
Matched with
Product but
Still chosen
On the basis
Of popularity
For endorsement..
Celebrity’s attractiveness

The product should be
Matched with the qualities
And the features possesed
By the celebrities.
Celebrity
Association
Value….
Most crucial in
Selecting celebrity
For endorsement
Is his/her
Association values
WHETHER CELEBRITY IS A BRAND
USER OR NOT:- IF A CELEBRITY IS NOT
BRAND LOYAL THAT MEANS

REEL IS NOT AS SAME AS REAL
(Brit...
T
E
A
R
S

MODEL

TRUSTWORTHINESS

EXPERTISE
ATTRACTIVENESS
RESPECT
SIMILARITY
ANY brand can get a celebrity in modern era it is eas
To getting a celebrity consistent with the right brand
The right deg...
Why a successful celebrity endorsement is Needed:-

1.

Influence consumer purchase

People like to use the
Product which ...
2.

BUILD AWARENESS:-

As the celebrities are
More attention grabbers
They help in getting
People to get familiar
With a p...
3.

ATTRACT NEW USERS FOR BRA

WHEN The small co.
Want to grab new users
The celebrities are most
Appropriate method for
C...
4.

Breathe life into failing brand

A new image of
A product can be
Shown with the
Effect of celebrity.
5.

ASSOCIATIVE BENEFIT:-

When celebrity is very
Much associative with
A particular brand ,
People also get belonged
With...
RISK ASSOCIATED WITH CELEBRITY
ENDORSEME
1. A COMPLETE MISMATCH:-WHEN THE CELEBRITY AND
PRODUCT ARE PERFECTLY
MISMATCHED.T...
2. OVERSHADOWED CELEBS:When the product image and
Features are hidden behind the
Face of celebrities.

3. Over exposed cel...
4. MULTI CELEB ENDORSEMENT; WHEN A PRODUCT IS ENDORSED
BY MORE THAN ONE CELEBERITY
THEN THE CREDIBILIY AND
TRUSTWORHTINESS...
5. DIMINISHING IMAGE OF
PRODUCT DUE TO IMAGE OF
CELEBRITIES.

example
When after falling wicket of Sachin in
Cricket immed...
6.PERSONAL dislike on an average f
The celebrities endorsing the prod

Sometimes people like the product
But don’t want to...
7.BRAND SWITCHING BY CELEBRITIE
When the loyalties of celebrities are
Shifted that is they are going for some
Other produc...
New perspective of gaining attention
Of people:-

By using animated characters to gra
The attention .
 Brand Embassadors role by Komal
 Brand Embassadors role by Komal
 Brand Embassadors role by Komal
 Brand Embassadors role by Komal
 Brand Embassadors role by Komal
 Brand Embassadors role by Komal
 Brand Embassadors role by Komal
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Brand Embassadors role by Komal

  1. 1. CELEBRITY ENDORSEMENT Beauty and role models are more recommended for Giving information than just words or letters.
  2. 2. Presented to Ms. Sanjna walia… (H.O.D ) PG Deptt of Commerce
  3. 3. Presented by:group 2 Megha Komal Ishita Heena Sarabjit kaur
  4. 4. A CELEBRITY :- WHO ENJOYS A PUBLIC IMAGE AND WHO IS IN THE POSITION TO MAKE PEOPLE BELIEVE IN WHAT THEY DO AND WHAT THEY SAY.(ACTOR, SPORTS PERSON ETC…..).
  5. 5. CELEBRETY ENDORSEMENT. A form of advertising campaign that involves a well known person using their fame to help Promote a product or service such as television ads and launch event appearances in the Marketing of their products.
  6. 6. WHY CELEBRITY ENDORSEMENT IS DONE :- A For brand For pushing the familiar & Demand of a Famous face Introduction has Product. & recall. More influence Than an average For the Citizen. Lack of Greater Favorable Evaluation believability Creative ideas Of product by The customer
  7. 7. PROCESS OF CELEBRETY ENDORSEMENT………
  8. 8. Why celebrity endorsement gaining Importance these days:People Celebs Belong Are Fast with More The brandAttentio When n Shown by Seekers The . Famous as Persona- Those Lities. ads Are more Viewed Than the Celebs MotiVate The People More To PurchaSe. Celebs Connect People With Brand More Easily. Celebs Bring The Product Into Lime light Celebs Are More Credible Than The Ordinary endorser
  9. 9. CELEBRITY SELECTION BASIS:- CELEBRITY – PRODUCT MATCH Perfect combination of Madhuri dixit’s still young Skin with features of OLAY
  10. 10. (INSIPARATION FOR MOTHERS WANT TO GIVE MEDICATED ORS TO THEIR KIDS.)
  11. 11. Not perfectly Matched with Product but Still chosen On the basis Of popularity For endorsement..
  12. 12. Celebrity’s attractiveness The product should be Matched with the qualities And the features possesed By the celebrities.
  13. 13. Celebrity Association Value…. Most crucial in Selecting celebrity For endorsement Is his/her Association values
  14. 14. WHETHER CELEBRITY IS A BRAND USER OR NOT:- IF A CELEBRITY IS NOT BRAND LOYAL THAT MEANS REEL IS NOT AS SAME AS REAL (Britney spears endorsed for Pepsi spotted Drinking Coke its brand disloyalty..)
  15. 15. T E A R S MODEL TRUSTWORTHINESS EXPERTISE ATTRACTIVENESS RESPECT SIMILARITY
  16. 16. ANY brand can get a celebrity in modern era it is eas To getting a celebrity consistent with the right brand The right degree , at right time , for the right purpos In the right way……… that is not easy. If all the decisions are right celebrity endorsement is Appropriate way for a brand success . SOME OF THE PRODUCTS SUCCESSFULLY OUTSHI WITH CELEBRITY ENDORSEMENT ARE:
  17. 17. Why a successful celebrity endorsement is Needed:- 1. Influence consumer purchase People like to use the Product which their Favorite celebrity use for Their own. Like soaps,perfumes,soft drinks,garments,shampoos e
  18. 18. 2. BUILD AWARENESS:- As the celebrities are More attention grabbers They help in getting People to get familiar With a particular brand. Like HEENA MEHNDI ENDORSED BY HINA KHAN.
  19. 19. 3. ATTRACT NEW USERS FOR BRA WHEN The small co. Want to grab new users The celebrities are most Appropriate method for Convincing who never Use the product .through celebrity endorsement peop May get convinced to try the product at least once.
  20. 20. 4. Breathe life into failing brand A new image of A product can be Shown with the Effect of celebrity.
  21. 21. 5. ASSOCIATIVE BENEFIT:- When celebrity is very Much associative with A particular brand , People also get belonged With the product.
  22. 22. RISK ASSOCIATED WITH CELEBRITY ENDORSEME 1. A COMPLETE MISMATCH:-WHEN THE CELEBRITY AND PRODUCT ARE PERFECTLY MISMATCHED.THIS REFLECTS A NEGITIVE IMAGE OF THE PRODUCT.
  23. 23. 2. OVERSHADOWED CELEBS:When the product image and Features are hidden behind the Face of celebrities. 3. Over exposed celebs:- when celebrities are chose for many products so they may loose their credibility
  24. 24. 4. MULTI CELEB ENDORSEMENT; WHEN A PRODUCT IS ENDORSED BY MORE THAN ONE CELEBERITY THEN THE CREDIBILIY AND TRUSTWORHTINESS OF CELEBRITY IS LOST AND ALSO FOR PRODUCT.
  25. 25. 5. DIMINISHING IMAGE OF PRODUCT DUE TO IMAGE OF CELEBRITIES. example When after falling wicket of Sachin in Cricket immediately his ad is shown It trenched the image of Sachin as w As product.
  26. 26. 6.PERSONAL dislike on an average f The celebrities endorsing the prod Sometimes people like the product But don’t want to give attention Because they don’t like the celebrit
  27. 27. 7.BRAND SWITCHING BY CELEBRITIE When the loyalties of celebrities are Shifted that is they are going for some Other product campaigns.
  28. 28. New perspective of gaining attention Of people:- By using animated characters to gra The attention .

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