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Leveraging social media for CPEC & OBOR | Wali Zahid

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A keynote by Wali Zahid, ceo, Skill City and President, IMC, on how to use social media for the success of CPEC (China-Pakistan Economic Corridor) and OBOR (One Belt One Road).

CPEC: https://walizahid.com/2015/02/china-pakistan-economic-corridor-a-timeline/

OBOR: https://walizahid.com/2015/10/chinas-world-reshaping-one-belt-one-road-obor/

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Leveraging social media for CPEC & OBOR | Wali Zahid

  1. 1. Skill City: Asian Answers… to Asian Questions skillcity.co Leveraging social media for the success of CPEC-OBOR Wali Zahid, ceo Skill City, President IMC China Study Centre | Islamabad | 14 November 2016
  2. 2. Skill City: Asian Answers… to Asian Questions skillcity.co Who’s Wali Zahid? ▪ Asian businesses have known Wali for 25-plus-year work on business leadership and executive coaching ▪ Wali leads the longest-running Train-The-Trainer workshop | 16th year | 16+ Asian locations | 1,000+ trainers trained ▪ MBA courses at IBA, ZABIST, CBM, UMT, IIU, Dow ▪ Disruptor, future-trends watcher, blogger, social media strategist ▪ Past: Team Leader, Prime Minister Quality Award, Pakistan | V2025 ▪ Past: Member, BoG PSTD | advisory at LCWU, Indus Valley ▪ Past: Member, Board of Studies, CBM and advisory IBA ▪ Now: Member, BoG PIM (Pakistan Institute of Management)
  3. 3. Skill City: Asian Answers… to Asian Questions skillcity.co Wali Zahid bio…1 ▪ Wali Zahid is a Pakistani futurist, speaker, social media strategist and blogger. His blog, walizahid.com, is the most authentic place on everything Pakistan. ▪ Wali was one of the first bloggers to post about CPEC as a game changer and THE first to publish an in-country post on OBOR. ▪ Known for his widely-read #Pakistan2050 forecast, Wali appears on national TV, occasionally writes for The News and speaks about CPEC and OBOR enthusiastically. He was part of the first nationwide brainstorming on Vision 2025 at Planning Commission in 2013.
  4. 4. Skill City: Asian Answers… to Asian Questions skillcity.co Wali Zahid bio…2 ▪ Wali's early work life was as a journalist where he worked for Dawn, The Nation and becoming Editor of The News, Lahore in 1991. He later worked briefly at BBC London. Later, he established Institute of Media & Communications (IMC) in Islamabad which offered training courses in print and TV journalism, advertising, cartooning and PR. ▪ Wali has been a China watcher for 30 years and has seen China grow from ‘just another’ country to become world's next superpower. ▪ Wali was an early adapter to online media, using email by 1994, first website in 1997, and early user of LinkedIn, Twitter and Facebook. His Twitter followers include US President Barack Obama, several Pakistani ministers and media people. His FB page has over 140k fans and LinkedIn over 15k followers.
  5. 5. Skill City: Asian Answers… to Asian Questions skillcity.co Wali ▪ Today
  6. 6. Skill City: Asian Answers… to Asian Questions skillcity.co Pakistan of future ▪ Wali on Pakistan of future ▪ The News ▪ 14.8.2014
  7. 7. Skill City: Asian Answers… to Asian Questions skillcity.co #Pakistan2050 | The News | 14.8.2016
  8. 8. Skill City: Asian Answers… to Asian Questions skillcity.co That’s me on /mywali
  9. 9. Skill City: Asian Answers… to Asian Questions skillcity.co author page
  10. 10. Skill City: Asian Answers… to Asian Questions skillcity.co walizahid.com: Over half a million views
  11. 11. Skill City: Asian Answers… to Asian Questions skillcity.co CPEC our top-viewed post: nearly 60k
  12. 12. Skill City: Asian Answers… to Asian Questions skillcity.co
  13. 13. Skill City: Asian Answers… to Asian Questions skillcity.co
  14. 14. Skill City: Asian Answers… to Asian Questions skillcity.co
  15. 15. Skill City: Asian Answers… to Asian Questions skillcity.co Social is not just all talk It’s BIG money
  16. 16. Skill City: Asian Answers… to Asian Questions skillcity.co 11.11 ▪ Social media is not just talk ▪ Singles’ Day ▪ alibaba.com ▪ RMB120B/ $18B sales
  17. 17. Skill City: Asian Answers… to Asian Questions skillcity.co 1 What do CPEC and OBOR mean to Social users
  18. 18. Skill City: Asian Answers… to Asian Questions skillcity.co
  19. 19. Skill City: Asian Answers… to Asian Questions skillcity.co
  20. 20. Skill City: Asian Answers… to Asian Questions skillcity.co
  21. 21. Skill City: Asian Answers… to Asian Questions skillcity.co
  22. 22. Skill City: Asian Answers… to Asian Questions skillcity.co
  23. 23. Skill City: Asian Answers… to Asian Questions skillcity.co
  24. 24. Skill City: Asian Answers… to Asian Questions skillcity.co CPEC & OBOR ▪ Since CPEC became a national issue - more than a mere $46B economic project - there is some awareness among masses, but very little actual knowledge ▪ OBOR - very little information even at the elite level ▪ This after experience of speaking to 1,000’s people
  25. 25. Skill City: Asian Answers… to Asian Questions skillcity.co OBOR developments missed on social 25 August 2016: Chinese-built Tajikistan Railway, the first railway project in OBOR initiative, started operation
  26. 26. Skill City: Asian Answers… to Asian Questions skillcity.co OBOR developments missed on social 8 September 2016: First cargo train from China arrives in Afghanistan’s Hairatan port in northern Balkh province
  27. 27. Skill City: Asian Answers… to Asian Questions skillcity.co OBOR developments missed on social 5 October: Chinese-built Ethiopia- Djibouti Railway is launched today
  28. 28. Skill City: Asian Answers… to Asian Questions skillcity.co OBOR developments missed 6 November: First Silk Road trans-Eurasia cargo train from China arrives in Riga, Latvia
  29. 29. Skill City: Asian Answers… to Asian Questions skillcity.co How China left US behind in GDP PPP ▪ China is now $2.7 trillion ahead of US ▪ China, US and India are three countries whose economies matter (slides on contribution to world GDP and FDI inflows)
  30. 30. Skill City: Asian Answers… to Asian Questions skillcity.co
  31. 31. Skill City: Asian Answers… to Asian Questions skillcity.co
  32. 32. Skill City: Asian Answers… to Asian Questions skillcity.co FDI 3
  33. 33. Skill City: Asian Answers… to Asian Questions skillcity.co 2 Key challenges Stakeholders
  34. 34. Skill City: Asian Answers… to Asian Questions skillcity.co Failing of four stakeholders 1. Federal govt 2. Opposition 3. Provincial govts 4. ‘Other’ more powerful stakeholders
  35. 35. Skill City: Asian Answers… to Asian Questions skillcity.co Failing of stakeholder: federal govt Federal govt failed to (in spite of APCs, 1on1’s): ▪ Proactively engage other stakeholders ▪ Provide transparency ▪ Use social media ▪ Impose rule of law in general & cyber laws in particular on CPEC rumour-mongering
  36. 36. Skill City: Asian Answers… to Asian Questions skillcity.co Lost opportunity 1. No state or private media accompanied PM Sharif to BRICS/SCO summit in Ufa, Russia, where significant and far-reaching developments were about to happen 2. Ditto SCO meeting on 2-3 Nov in Bishkek
  37. 37. Skill City: Asian Answers… to Asian Questions skillcity.co Gwadar Port ▪ Twitter trends on the day PM Sharif inaugurates it ▪ No mention of Sharif
  38. 38. Skill City: Asian Answers… to Asian Questions skillcity.co Failing of stakeholder: Opposition Opposition historic folly: ▪ Islamabad dharna ▪ Delaying President Xi’s visit ▪ Delaying CPEC initiation ▪ Delaying CPEC projects completion
  39. 39. Skill City: Asian Answers… to Asian Questions skillcity.co Failing of stakeholder: Provincial govts Failing by some provincial govts: ▪ Lack of being onboard from the start ▪ Provincialising a federal G2G project
  40. 40. Skill City: Asian Answers… to Asian Questions skillcity.co Failing of stakeholder: ‘The Others’ Failing by some ‘the other’, more powerful stakeholders: ▪ Limit federal govt hand in two provinces ▪ Use security threat to leverage more portion of CPEC monies ▪ ‘Let’ CPEC become embroiled in controversy
  41. 41. Skill City: Asian Answers… to Asian Questions skillcity.co 3 Key challenges Media
  42. 42. Skill City: Asian Answers… to Asian Questions skillcity.co A bit of media overview ▪ Print ▪ Electronic ▪ Social ▪ Grapevine
  43. 43. Skill City: Asian Answers… to Asian Questions skillcity.co Print - English ▪ National access to print is limited because of people’s low purchasing power and low literacy ▪ English-language dailies have negligent readers but important in agenda-setting ▪ Within English, very few access info regarding economy and business topics. CPEC/OBOR currently falls in economic category
  44. 44. Skill City: Asian Answers… to Asian Questions skillcity.co Print - Urdu ▪ Urdu-language dailies have relatively wider circulation but publish pop version of news - mostly political news and politician-bashing ▪ CPEC/OBOR currently of not central interest to these readers
  45. 45. Skill City: Asian Answers… to Asian Questions skillcity.co Electronic ▪ Agenda-setting in prime-time electronic media is a closely-kept play by ‘real powers’ ▪ On private TV channels, mostly, it’s politician- bashing, scandal-sniffing news & current affairs anchors-led parallel courts + media trial ▪ Very few people watch official PTV in cities
  46. 46. Skill City: Asian Answers… to Asian Questions skillcity.co Social - Twitter & FB ▪ Social is dominated by political narrative against politicians ▪ Twitter sets the agenda ▪ Facebook follows the lead ▪ Younger population is not bothered about both. They are on Instagram and Snapchat
  47. 47. Skill City: Asian Answers… to Asian Questions skillcity.co Social - Whatsapp phenomenon Here’s a particular phenomenon - Whatsapp. It is used to: ▪ Form opinions ▪ Spread disinformation ▪ Reinforce disinformation Print, TV, FB used to reinforce further disinformation
  48. 48. Skill City: Asian Answers… to Asian Questions skillcity.co Grapevine ▪ The most lethal way on how disinformation and rumours are spread ▪ Fodder for public consumption for all demographics - from poor to elite ▪ Combines all media
  49. 49. Skill City: Asian Answers… to Asian Questions skillcity.co Social - some numbers ▪ 27 million social media users in Pakistan ▪ Only 14% of population ▪ PTA: 34 million 3G/4G subscribers by end-Oct ▪ Snapshot next slide
  50. 50. Skill City: Asian Answers… to Asian Questions skillcity.co
  51. 51. Skill City: Asian Answers… to Asian Questions skillcity.co The disinformation effect ▪ It shows on all media ▪ Let me pick examples from all media regarding CPEC
  52. 52. Skill City: Asian Answers… to Asian Questions skillcity.co TV ▪ KPK PA Speaker Asad Qaiser on national TV ▪ Clip: https://youtu.be/aPTUqg4e7mU
  53. 53. Skill City: Asian Answers… to Asian Questions skillcity.co Print ▪ 3 false news refuted in one day by Zhao ▪ Express Tribune ▪ The Nation
  54. 54. Skill City: Asian Answers… to Asian Questions skillcity.co
  55. 55. Skill City: Asian Answers… to Asian Questions skillcity.co
  56. 56. Skill City: Asian Answers… to Asian Questions skillcity.co Grapevine Whatsapp & Photoshop used. 3 examples 1. Wali Zahid, Project Ignorance 2. Mansoor Ali Khan, Express News TV 3. NYT’s Salman Masood
  57. 57. Skill City: Asian Answers… to Asian Questions skillcity.co Grapevine
  58. 58. Skill City: Asian Answers… to Asian Questions skillcity.co Grapevine ▪ NYT’s Slaman Masood
  59. 59. Skill City: Asian Answers… to Asian Questions skillcity.co
  60. 60. Skill City: Asian Answers… to Asian Questions skillcity.co Additional complexity ▪ China has a very large social media universe ▪ Source info is in Chinese (unlike American) ▪ China’s social media & news not SEO- optimised (results don’t show from Xinhua, SCMP, People’s Daily unless you search by name)
  61. 61. Skill City: Asian Answers… to Asian Questions skillcity.co China social ▪ WeChat ▪ Qzone ▪ Weibo
  62. 62. Skill City: Asian Answers… to Asian Questions skillcity.co 4 The way forward Leveraging social media
  63. 63. Skill City: Asian Answers… to Asian Questions skillcity.co What to do 1: get viral ▪ Use feature or animated videos with virality ▪ Create an CPEC/OBOR app ▪ Create a Whatsapp number anyone can subscribe to ▪ Create interactive websites in Chinese/English/Urdu ▪ Develop infographics/maps/quizzes in 3 languages
  64. 64. Skill City: Asian Answers… to Asian Questions skillcity.co What to do 2: achieve scale ▪ My CPEC post reached nearly 60,000 views. But in a 27M social universe, it’s nothing ▪ Everything that you do around CPEC & OBOR needs to achieve a scale
  65. 65. Skill City: Asian Answers… to Asian Questions skillcity.co What to do 3: involve KOLs, P2P contacts ▪ Involve researchers, youth leaders, campus ambassadors, business leaders, professional bodies, entrepreneurs societies ▪ Develop a material supply line for bloggers ▪ Arrange blogger meet-ups ▪ Transition from economic to culture dimension ▪ Create CPEC/OBOR merchandise
  66. 66. Skill City: Asian Answers… to Asian Questions skillcity.co Final point ▪ The only way to deal with disinformation is either preempt it (proactively), or counter it real fast (reactively). Don’t let it snowball.
  67. 67. Skill City: Asian Answers… to Asian Questions skillcity.co Thank you Wali Zahid skillcity@live.com skillcity.co walizahid.com fb.com/mywali twitter.com/walizahid youtube.com/c/walizahid
  68. 68. Skill City: Asian Answers… to Asian Questions skillcity.co Follow me on /mywali

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