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“Manhattan Beauty Salon & Spa”.Alejandra PadillaSara RodríguezSalvador ÁlvarezOscar MontoyaCatedrático:Lic. Wiliam A. Hern...
Introducción La imagen externa que unaempresa proyecta a sus clienteses su carta de presentaciónante la sociedad. Las ca...
Descripción de la empresa Nombre de la Empresa:Manhatan Beauty Salon & Spa Nombre Legal.Manhatan Beauty Salon & Spa S.A....
AntecedentesdelaEmpresa. Manhattan Beauty Salon & Spanació el 8 de abril 2011, por ideadel Señor Nelson WilfredoMontoya A...
Sector de la empresa.Sector económico:servicios, salud y belleza.para el cuidado de la saludy de la imagen.
MISIÓNACTUALBrindar a nuestrosclientes la oportunidadde consentirse al estilode la capital de lamoda, con los másinnovador...
VISIÓNACTUALConvertirse en el Salón deBelleza & Spa líder en elpaís ofreciendo los mejortratamientos para dar anuestros cl...
VALORESDELAEMPRESAComunicaciónCalidadResponsabilidadServicio al clienteTrabajo en equipo
OBJETIVO DE LA EMPRESABrindarle a la gente laoportunidad de consentirse alestilo de la ciudad másmoderna de EstadosUnidos,...
Público delaempresaVARIABLES GEOGRÁFICASPaís El SalvadorCiudad San SalvadorRegiónClimaCiudad (Zona Metropolitana)Cálido, s...
Diagnóstico de la empresa: Falta de una carta de identidad de la empresa. Se invirtió mucho a la publicidad pero sin un ...
Estratégias y tácticas:Estrategia 1: “¿Conoces Manhattan?, yo sí”Explotar las características de Manhattan Salón& Spa para...
 “Conoce Manhattan”:Realizar visitas a losprincipales medios decomunicación de ElSalvador.Tácticas:
“Conozco Manhattan ylas cosas que hacen”:técnica visual del “antesy después” para que elpúblico constate lacalidad que el ...
“Manhattan Online”: Publicarconstantemente novedadessobre los servicios, eventos yactividades.
Estrategia 2: “Me encanta Manhattan”Fortalecer relaciones con el cliente y explotarlasa través de mensajes que cautiven a ...
 “Manhattan para ti”:Realizar una agendade dinámicas en lasdiferentes plataformasutilizadas en web 2.0Tácticas:
“El ClubManhattan”: Quienpertenezca a esteclub conseguirá10% de descuentoy “vales debelleza”
Estrategia 3: “Manhattan tu espacio”Dar a conocer a través de los medios decomunicación y actividades idóneas laimagen de ...
“Manhattan en los medios”:Invertir en pautas quecomuniquen la intenciónde Manhattan por ganarclientes (Radio, prensa, spot...
“Manhattan por la Ciudad”:Vallas publicitarias y muppiscon el logo e imágenesalusivas al giro delestablecimiento.
PublicidadFlyersEn cada uno de estoslugares se entregaran 100Flyers en cada una de laslocaciones totalizando unacantidad d...
Presupuesto:
Campaña publicidad para Manhattan Beauty Salon & Spa, Universidad Dr. José Matías Delgado, junio 2013
Campaña publicidad para Manhattan Beauty Salon & Spa, Universidad Dr. José Matías Delgado, junio 2013
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Campaña publicidad para Manhattan Beauty Salon & Spa, Universidad Dr. José Matías Delgado, junio 2013

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Propuestas de Campaña de publicidad para Manhattan Beauty Salon & Spa, preparado por la cátedra Marketing y Gestión de Campañas, Universidad Dr. José Matías Delgado, junio 2013.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Campaña publicidad para Manhattan Beauty Salon & Spa, Universidad Dr. José Matías Delgado, junio 2013

  1. 1. “Manhattan Beauty Salon & Spa”.Alejandra PadillaSara RodríguezSalvador ÁlvarezOscar MontoyaCatedrático:Lic. Wiliam A. Hernández
  2. 2. Introducción La imagen externa que unaempresa proyecta a sus clienteses su carta de presentaciónante la sociedad. Las campañas de publicidadson un apoyo para lasempresas, pues es el como sevenden dentro de le mercado. Las empresas que no apuestana la publicidad no se muevendentro de el círculo activo deeconomía.
  3. 3. Descripción de la empresa Nombre de la Empresa:Manhatan Beauty Salon & Spa Nombre Legal.Manhatan Beauty Salon & Spa S.A. de C.V.
  4. 4. AntecedentesdelaEmpresa. Manhattan Beauty Salon & Spanació el 8 de abril 2011, por ideadel Señor Nelson WilfredoMontoya Araujo (Gerente). El equipo adquirido necesitabade una gran experiencia yconocimiento, por la cual seenvió a alguien del personal aHonduras para capacitarse. Manhattan es ahora un Salón debelleza y spa con gran presenciay prestigio Cuenta con 15 empleados.
  5. 5. Sector de la empresa.Sector económico:servicios, salud y belleza.para el cuidado de la saludy de la imagen.
  6. 6. MISIÓNACTUALBrindar a nuestrosclientes la oportunidadde consentirse al estilode la capital de lamoda, con los másinnovadorestratamientos en un Salónde Belleza y Spaexclusivo conprincipios, ética y elmejor servicio.MISIÓNANTERIOR“Somos un centro debelleza, orientado asatisfacer todas lasnecesidades yexpectativas de nuestrosclientes, ofreciendoservicios de altacalidad, respaldado poruna modernatecnología, recursoshumanos calificados yaccionistas comprometidos con el desarrollo de laindustria de la belleza.”
  7. 7. VISIÓNACTUALConvertirse en el Salón deBelleza & Spa líder en elpaís ofreciendo los mejortratamientos para dar anuestros clientessoluciones en estilo ycuidados de la piel en unambiente exclusivo yacogedor.“Ser el líder en el mercadosalvadoreño como centrode belleza manteniendo unalto prestigio en todos susservicios, con altarentabilidad y satisfacciónplena de todos susclientes; sirviendo ademáscomo instituciónreferencial para sus demásiguales por su eficiencia ydinamismo.”VISIÓNANTERIOR
  8. 8. VALORESDELAEMPRESAComunicaciónCalidadResponsabilidadServicio al clienteTrabajo en equipo
  9. 9. OBJETIVO DE LA EMPRESABrindarle a la gente laoportunidad de consentirse alestilo de la ciudad másmoderna de EstadosUnidos, además de ayudarlea encontrar la verdaderabelleza y bienestar que todoslos salvadoreños necesitanhoy en día.
  10. 10. Público delaempresaVARIABLES GEOGRÁFICASPaís El SalvadorCiudad San SalvadorRegiónClimaCiudad (Zona Metropolitana)Cálido, soleado, tropicalVARIABLES DEMOGRÁFICASIngresoEdadArriba de $700.0025-35 añosSexo Femenino y MasculinoCiclo de Vida familiarClase socialJóvenes Solteros, Jóvenes casados.Media alta-AltaOcupaciónOrigen étnicoProfesionalesLatinoamericanaVARIABLES PSICOGRÁFICASPersonalidad Extrovertida, Alegre, Elegante, Refinada,Estilo de VidaValoresAsisten a reuniones sociales, relacionadas conlos medios.Fuerza, poder, productividad, disciplina,franqueza, éxito
  11. 11. Diagnóstico de la empresa: Falta de una carta de identidad de la empresa. Se invirtió mucho a la publicidad pero sin un monitoreo constante oun estudio previo de la eficiencia o resultados que puedan tener lasinversiones en publicidad. No se tiene incentivos a sus clientes frecuentes. Hacen uso de sus redes sociales de manera básica, podríaexplotarse mejor el recurso de la web 2.0. Promociones reales. Identificación con el público y comunicación constante.
  12. 12. Estratégias y tácticas:Estrategia 1: “¿Conoces Manhattan?, yo sí”Explotar las características de Manhattan Salón& Spa para facilitar el reconocimiento yaceptación de quienes ya lo conocen y lospotenciales clientes que lo van a conocer.
  13. 13.  “Conoce Manhattan”:Realizar visitas a losprincipales medios decomunicación de ElSalvador.Tácticas:
  14. 14. “Conozco Manhattan ylas cosas que hacen”:técnica visual del “antesy después” para que elpúblico constate lacalidad que el salón debelleza ofrece.
  15. 15. “Manhattan Online”: Publicarconstantemente novedadessobre los servicios, eventos yactividades.
  16. 16. Estrategia 2: “Me encanta Manhattan”Fortalecer relaciones con el cliente y explotarlasa través de mensajes que cautiven a máspersonas para hacer uso de los servicios deManhattan Salón & Spa.
  17. 17.  “Manhattan para ti”:Realizar una agendade dinámicas en lasdiferentes plataformasutilizadas en web 2.0Tácticas:
  18. 18. “El ClubManhattan”: Quienpertenezca a esteclub conseguirá10% de descuentoy “vales debelleza”
  19. 19. Estrategia 3: “Manhattan tu espacio”Dar a conocer a través de los medios decomunicación y actividades idóneas laimagen de Manhattan Salón & Spa con elobjetivo de posicionarse en el top of mind delpúblico.
  20. 20. “Manhattan en los medios”:Invertir en pautas quecomuniquen la intenciónde Manhattan por ganarclientes (Radio, prensa, spotstelevisivos)
  21. 21. “Manhattan por la Ciudad”:Vallas publicitarias y muppiscon el logo e imágenesalusivas al giro delestablecimiento.
  22. 22. PublicidadFlyersEn cada uno de estoslugares se entregaran 100Flyers en cada una de laslocaciones totalizando unacantidad de 500 Flyers.MuppiesEn los alrededores deMultiplaza y La GranVía, algunas calles serian,Sobre laPanamericana, Colonia LaMascota, Colonia LaEscalón, Frente a EscuelaAmericana, y a CentroComercial Las Azaleas.SpotsSe transmitirían en la cadena TCS(canales 2, 4, 6) en el programa de:Viva La mañana, luego es loscomerciales y al mismo tiempo unacortina en canal 4 y un cintillo enplay y grandiosasCuñas Radiales.Se transmitirán en lasprincipales radioscomo Vox FM, Exa FM,radio 102.9.
  23. 23. Presupuesto:

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