EXTERNALRELATIONS BASICSWallis Chan BonaMCVP BD 11/12
OBJECTIVES To better understand what ER does To further understand some ER basic principles To better gain knowledge an...
EXTERNAL RELATIONS JARGON ER – External Relations GIP – Global Internship Program GCDP – Global Community Development P...
WHAT WE DO? Front-line for externals to know what AIESEC does and what  AIESEC can do for them We customize and create v...
POINT OF COST-EFFECTIVENESS It is the relationship between monetary inputs and the  desired outcome, such as between expe...
ER AS A TEAM ER is never a one man team effort, it works as a cohesive  body, thus no one should be left behind. The ach...
PRODUCT PORTFOLIO Consisting products which AIESEC markets to companies  that they maybe interested in investing in and a...
LEVELS OF SELLING Peddler (First Level)    Short-term, lowest cost at the moment, vulnerable to competitors, better     ...
SOME TYPES OF ER PARTNERSHIPS Financial Partner    Supports AIESEC through monetary means Exchange Partner    Supports...
EXCHANGE MARKETING ER members help facilitate the growth of exchange  partners, TN Takers who accept GIP or GCDP EP’s int...
FINANCIAL MARKETING Markets activities and project opportunities for companies  to give monetary support to support the s...
ER IS NEEDED IN? Incoming Exchange (ICX)    To raise partnerships with companies to take in exchange participants into  ...
ER IS NEEDED IN? Communications   Way of helping promote the AIESEC brand to externals during    marketing meetings Tal...
WHAT YOU CAN LEARN? Marketing Sales Adaptability Cross-cultural learning Dealing with Corporations Dealing with NGO ...
IN THE END….  ER is something you LOVE and not just something you            do. =)
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ER Basics

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ER Basics by Wallis Chan Bona

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ER Basics

  1. 1. EXTERNALRELATIONS BASICSWallis Chan BonaMCVP BD 11/12
  2. 2. OBJECTIVES To better understand what ER does To further understand some ER basic principles To better gain knowledge and insight to ER processes
  3. 3. EXTERNAL RELATIONS JARGON ER – External Relations GIP – Global Internship Program GCDP – Global Community Development Program TN Taker– Trainee Nominee Taker EP – Exchange Participant JQ – Job Questionnaire MOA – Memorandum of Agreement
  4. 4. WHAT WE DO? Front-line for externals to know what AIESEC does and what AIESEC can do for them We customize and create value for our AIESEC products We market and sell cost-effectiveness to companies which create partnerships that benefit both parties We help facilitate Incoming Exchange Realizations through Raising partners We help sustain AIESEC operations through financial revenue
  5. 5. POINT OF COST-EFFECTIVENESS It is the relationship between monetary inputs and the desired outcome, such as between expenditure on the partnering with AIESEC and increase in sales revenue It is important to realize we offer global top talent to companies as cost-effective, rather than stating it is a cheap investment
  6. 6. ER AS A TEAM ER is never a one man team effort, it works as a cohesive body, thus no one should be left behind. The achievement of one is the achievement of everyone Innovations in sales and marketing must be done as a team in order to create growth and learning No matter how new or long you are in ER, you can always learn something new from each other
  7. 7. PRODUCT PORTFOLIO Consisting products which AIESEC markets to companies that they maybe interested in investing in and a must have always by an ER member. Must be revised at the start of every term Usually segregated into Exchange Portfolio and Project Portfolio MUST be Customizable based on the target market
  8. 8. LEVELS OF SELLING Peddler (First Level)  Short-term, lowest cost at the moment, vulnerable to competitors, better pricing comes equates to the customer moving to another Supplier (Second Level)  Has a better idea about what the customer does with purchased product, customer buys in an on going basis, still vulnerable to shifts Vendor (Third Level)  Implies loyalty, trust, and a deepening relationship. Customer trusts you, you understand the customer Partner (Fourth Level)  Analogy of marriage: interdependent and mutually beneficial
  9. 9. SOME TYPES OF ER PARTNERSHIPS Financial Partner  Supports AIESEC through monetary means Exchange Partner  Supports AIESEC through taking in exchanges In-kind Partner  Supports AIESEC through things in-kind (material objects, etc) Learning Partner  Supports AIESEC through seminars, lectures and learnings
  10. 10. EXCHANGE MARKETING ER members help facilitate the growth of exchange partners, TN Takers who accept GIP or GCDP EP’s into the country, thus contribute to realizations of the country. In the raising, matching and realization, ER has the main focus on raising, but keeping in mind the matchability and possible realization of the TN Taker. Works hand in hand with ICX for the JQ as well as during the matching and realization coordination of the TN Taker
  11. 11. FINANCIAL MARKETING Markets activities and project opportunities for companies to give monetary support to support the said event. ER serves as one of two main functions bringing in revenue to help sustain LC operations and growth.
  12. 12. ER IS NEEDED IN? Incoming Exchange (ICX)  To raise partnerships with companies to take in exchange participants into the country thus creating realizations  To give revenue that helps sustains Service and Reception activities done Finance  To be able to give revenue that helps finance rotate and invest revenue given by ER Projects  To sustain projects based on exchange as well as non-exchange projects through monetary means which can cover the costs incurred
  13. 13. ER IS NEEDED IN? Communications  Way of helping promote the AIESEC brand to externals during marketing meetings Talent Management (TM)  Help promote TM initiatives such as recruitment in every LC Outgoing Exchange (OGX)  Serves as a good competitive measure for realizations of the country, through OGX or ER-ICX
  14. 14. WHAT YOU CAN LEARN? Marketing Sales Adaptability Cross-cultural learning Dealing with Corporations Dealing with NGO Companies Cooperation in a Team
  15. 15. IN THE END…. ER is something you LOVE and not just something you do. =)

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