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Personal Brand


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My personal brand plan thus far.

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Personal Brand

  1. 1. Personal Brand<br />Bryan Sparks C1<br />Nov. 5, 2009<br />“To give anything less than your<br />best is to sacrifice the gift.”<br />-Steve Prefontaine<br />
  2. 2. Brand Positioning<br />My brand is going to be discussing and debating superstars of both the sports and music industries. I will demonstrate my knowledge on the two subject areas and show that my interest in them is genuine and consistent with who I am. <br />
  3. 3. One of these things is not like the other<br />My<br />Create a brand that incorporates my personal interests of sports and music and connect them with my professional attributes. <br />
  4. 4. Measurable Objectives<br />Establish myself online and become noticed my PR industry professionals.<br />Demonstrate my knowledge and skills with social media applications online.<br />Make connects so that I can get my proverbial foot in the metaphoric door of the Public Relations industry. <br />
  5. 5. Key Messages<br />I want to learn more about the PR industry, and am willing to do the work required to accomplish that.<br />I want to demonstrate my knowledge and skills through my online presence. <br />Through my brand, I would like to make potential employers notice me and be able to pick me out of the crowd.<br />
  6. 6. SWOT<br />Strengths: Ethical, hard-working, work well in group and individual environments, approachable, experience with both journalism and PR.<br />Weaknesses: No PR contacts in the Toronto area, public speaking, no exact career choice (agency, gov’t, etc.)<br />Opportunities: emerging social media can allow me to become connected with industry professionals.<br />Threats: There are many PR professionals and soon-to-be-grads, such as myself, that will be my competition for a job in the industry. <br />
  7. 7. Channels<br />Twitter -<br />HumberPRning group -<br />“Nuttin but net” ning group<br /><br />Personal Blog -<br />Youtube videos<br />Other online social media applications<br />
  8. 8. Strategy & Tactics<br />Gain more followers on Twitter and other social media applications. <br />Post relative material to my personal brand online. Keep non-brand related material to personal sites such as facebook. <br />Connect with people and create new relationships with people with similar interests as mine.<br />Follow, comment on blogs, network with others.<br />Find a mentor that can assist with my personal brand and elaborate on what I am missing. <br />Join IABC and CPRS to establish connections with Toronto based PR professionals.<br />Create RSS feed.<br />
  9. 9. Critical Path<br />