Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Advertisement Report for shan foods Jul2014

1,070 views

Published on

Shan starts a campaign on Ramadan 2014 to Hum Digital Network, and they got really good numbers.

Published in: Food
  • Be the first to comment

  • Be the first to like this

Advertisement Report for shan foods Jul2014

  1. 1. 1 ONLINE ADVERTISEMENT REPORT 20Jul2014 – 07Aug2014
  2. 2. 2 APPROVED MEDIA PLAN FEATURES DESCRIPTION IMPRESSIONS Subtle Branded Recipes Website Banner Static / Flash 500,000 Pre Roll Max 15 sec video 500,000 Page Branding 1,200,000 IMPRESSIONS 2,200,000 VALUE ADDED SERVICE Ramadan 10 Recipes from Shan Foods Fanpage will share on Hum Network Social Media
  3. 3. 3 WEBSITE BANNER AD PERFORMANCE 20 JUL – 07 AUG
  4. 4. 4 HUM TV 20Jul – 27Jul 28Jul – 07Aug
  5. 5. 5 MASALA TV 20Jul – 27Jul 28Jul – 07Aug
  6. 6. 6 CAMPAIGN PERFORMANCE Site Name Booked Impressions Served Impressions Clicks CTR Shan-FoodsHUM-728X90 150,000 164,249 508 0.31% Shan-FoodsHUM-300X250 50,000 180,129 451 0.25% Shan-Foods-masala-728X90 200,000 241,062 1,112 0.46% Shan-Food-masala-300X250 100,000 140,633 300 0.23% 500,000 775,347 2,325 WEB BANNER
  7. 7. 7 PRE-ROLL PERFORMANCE 20 JUL – 07 AUG
  8. 8. 8 HUM TV20Jul – 25Jul 03Aug – 07Aug 26Jul – 02Aug
  9. 9. 9 MASALA TV 20Jul – 25Jul 03Aug – 07Aug 26Jul – 02Aug
  10. 10. 10 CAMPAIGN PERFORMANCE Site Name Booked Impressions Served Impressions Clicks CTR HUM – ShanFoods (Channa Chat) 250,000 90,000 10,800 12% HUM – ShanFoods (Biryani Masala) 95,000 13,300 14% HUM – ShanFoods (Delve) 120,000 10,800 9% MASALA – ShanFoods (Channa Chat) 250,000 95,000 15,200 16% MASALA – ShanFoods (Biryani Masala) 110,000 15,400 14% MASALA – ShanFoods (Delve) 135,000 10,800 8% 500,000 645,000 76,300 12% PRE-ROLL
  11. 11. 11 SUBTLE BRANDED RECEIPES 20 JUL – 07 AUG
  12. 12. 12 MASALA TV http://www.masala.tv/ma/shan-dhai-bara-papri-chaat/ http://www.masala.tv/ma/shan-chana-chaat/ http://www.masala.tv/ma/shan-fruit-chaat/ WEBSITE
  13. 13. 13 MASALA TV http://www.masala.tv/ma/shan-dhai-bara-papri-chaat/ Country / Territory New Users Pageviews Avg. Time on Page Pages / Session Pakistan 543 5,679 0:00:52 4.51 United States 93 1,067 0:00:52 4.1 Saudi Arabia 80 586 0:00:44 3.31 United Kingdom 61 658 0:00:37 4.54 U.A.E 30 467 0:00:43 4.32 India 30 519 0:00:48 7.52 (not set) 28 229 0:00:31 3.52 Canada 24 320 0:00:38 4.1 Australia 17 164 0:01:28 4.21 Bahrain 13 78 0:00:22 3.25 1,000 11,137 0:00:49 4.35 Date Visitors 8/15/2014 649 8/16/2014 175 8/17/2014 24 SHAN DHAI BARA PAPRI CHAAT
  14. 14. 14 MASALA TV http://www.masala.tv/ma/shan-chana-chaat/ Country / Territory New Users Pageviews Avg. Time on Page Pages / Session Pakistan 316 3,436 0:00:33 6.06 United States 37 571 0:00:24 5.6 United Kingdom 26 424 0:00:32 5.73 U.A.E 24 294 0:00:28 4.26 Saudi Arabia 19 275 0:00:27 5.73 (not set) 13 143 0:00:21 3.67 Canada 9 151 0:00:26 5.39 India 9 273 0:00:55 9.75 Germany 6 54 0:00:44 4.91 Australia 4 80 0:00:36 8.89 491 6,280 0:00:33 5.95 Date Visitors 8/12/2014 80 8/13/2014 316 8/14/2014 63 SHAN CHANA CHAAT
  15. 15. 15 MASALA TV http://www.masala.tv/ma/shan-fruit-chaat/ Country / Territory New Users Pageviews Avg. Time on Page Pages / Session Pakistan 134 2,069 0:00:35 5.61 United States 26 229 0:00:32 3.95 U.A.E 13 121 0:00:16 4.65 United Kingdom 11 194 0:00:31 6.06 Saudi Arabia 11 155 0:00:30 5.17 Canada 6 73 0:00:24 4.29 Bangladesh 4 30 0:01:31 7.5 Denmark 4 13 0:00:00 3.25 India 4 130 0:00:40 11.82 (not set) 4 82 0:00:40 5.47 233 3,422 0:00:35 5.64 Date Visitors 8/14/2014 22 8/15/2014 151 8/16/2014 28 SHAN FRUIT CHAAT
  16. 16. 16 SUBTLE BRANDED RECEIPES Site Name New Users Pageviews Avg. Time on Page Pages / Session SHAN DAHI BARA PAPRI CHAAT 1,000 11,137 0:00:49 4.35 SHAN CHANA CHAAT 491 6,280 0:00:33 5.95 SHAN FRUIT CHAAT 233 3,422 0:00:35 5.64 1,724 20,839 0:00:39 5.31 WEBSITE SUMMARY CAMPAIGN PERFORMANCE
  17. 17. 17 MASALA TV http://www.masala.tv/ma/shan-dhai-bara-papri-chaat/ http://www.masala.tv/ma/shan-chana-chaat/ http://www.masala.tv/ma/shan-fruit-chaat/ Facebook Post
  18. 18. 18 SHAN CHANA CHAAT
  19. 19. 19 SHAN DAHI BARA PAPRI CHAAT
  20. 20. 20 SHAN FRUIT CHAAT
  21. 21. 21 CAMPAIGN PERFORMANCE Site Name Reach Clicks CTR Likes Comments Shares SHAN CHANA CHAAT 156,416 14,577 9.13% 7,604 182 354 SHAN DAHI BARA PAPRI CHAAT 111,392 9,297 8.35% 4,542 95 220 SHAN FRUIT CHAAT 86,368 7,082 8.20% 3,186 46 116 253,923 30,956 8.56% 15,332 326 690 SUBTLE BRANDED RECEIPES MASALA FANPAGE SUMMARY
  22. 22. 22 THANKS FOR YOUR ATTENTION

×