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8 common pitfalls in a business model

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Short overview of common pitfalls in business models I often experience in startups and bigger companies.

Published in: Business, Technology
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8 common pitfalls in a business model

  1. 1. *StartUP Berlin Event #3 8 COMMON PITFALLS IN A BUSINESS MODEL* W. Alex Jansen alex@wajansen.co +49 172 83 57 174 @phaoust
  2. 2. WHO? consultant / trainer for lean, agile, business modelling degrees in computer science and music experience in multiple industries
  3. 3. FOUNDER 1st at age 18, followed by more, IT and others Current: Materials for Scrum, Design Thinking, and Business Modelling
  4. 4. WHAT IS A BUSINESS MODEL?
  5. 5. „BUSINESS MODEL IS THE LOGIC BY WHICH AN ENTERPRISE SUSTAINS ITSELF.”
  6. 6. BUT NOW, LET‘S GET TO PITFALLS I SEE A LOT IN STARTUPS AND BIGGER COMPANIES
  7. 7. CONTRADICTIONS? #1
  8. 8. #2HYPOTHESIS OR FACT?
  9. 9. SIMPLICITY IS KEY! #3
  10. 10. WHAT‘S THE NEED? #4
  11. 11. WHO EXACTLY IS THE CUSTOMER? #5
  12. 12. VALUE / EXPERIENCE #6
  13. 13. VISUALIZE! #7
  14. 14. SOMEONE HAS DONE IT #8
  15. 15. „DON‘T TRY TO THINK THAT JUST BECAUSE YOUR BM IS NEW, ALL THE PROBLEMS YOU‘RE GOING TO HAVE ARE NEW“ Caroline Drucker @ Heureka 2013
  16. 16. THANK YOU! QUESTIONS? W. Alex Jansen alex@wajansen.co +49 172 83 57 174 @phaoust
  17. 17. CREDITS Photos: © Fotolia - Tanja Esser, Miriam Dörr, Nailia Schwarz © Fotolia - BeTa-Artworks © Vertical Media GmbH © Ingo Vollenberg © W. Alex Jansen Artwork: © Caroline Schmidt, Munich Prinzessin © Business Visuals GbR

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