Launching New Ventures in Virtual Worlds Oct07

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This was a presentation done for Dr. Alan Meyer's New Ventures Course at the University of Oregon on October 2nd, 2007.

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Launching New Ventures in Virtual Worlds Oct07

  1. 1. Launching New Ventures in Virtual Worlds University of Oregon October 2nd, 2007 Jonathon Richter, Ed.D.
  2. 2. Second Life <ul><li>9,811,171 current residents </li></ul><ul><li>Sept 29th, 2007: </li></ul><ul><ul><li>276 Lindens = $1 US dollar </li></ul></ul><ul><ul><li>64,074,344 traded ($232,153 US) </li></ul></ul><ul><li>Businesses, Government, Education, Research, Philanthropy, etc. </li></ul>
  3. 3. Second Life <ul><li>Virtual World created by its users </li></ul><ul><li>Linden Labs offers YOU the rights to make money and retain copyright of your creations </li></ul><ul><li>A “Networked Imagination” </li></ul>
  4. 4. Second Life business challenges <ul><li>Security issues </li></ul><ul><ul><li>Griefers </li></ul></ul><ul><ul><li>Hacking </li></ul></ul><ul><li>Technical issues </li></ul><ul><ul><li>Grid breakdown </li></ul></ul><ul><ul><li>Population limits </li></ul></ul><ul><li>Brand issues </li></ul><ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Cultural </li></ul></ul><ul><ul><li>Porn </li></ul></ul>
  5. 5. Business in Second Life <ul><li>Examples </li></ul><ul><li>Uses </li></ul><ul><li>Discussion </li></ul>
  6. 6. Examples of Business in Second Life <ul><li>Adidas Reebok </li></ul><ul><li>Dell sells PCs in SL </li></ul><ul><li>Endemol has a version of “Big Brother” in SL </li></ul><ul><li>Market Truths </li></ul><ul><li>MTV </li></ul><ul><li>Reuters news bureau </li></ul><ul><li>Starwood Hotels </li></ul>
  7. 7. How businesses are using SL <ul><li>Collaboration </li></ul><ul><li>Research and concept testing </li></ul><ul><li>Simulation and prototyping </li></ul><ul><li>Events </li></ul><ul><li>Brand promotion </li></ul><ul><li>Philanthropy and fundraising </li></ul><ul><li>Education and training </li></ul><ul><li>Communication </li></ul>From http://secondlifegrid.net/how
  8. 8. Collaboration <ul><li>Second Life (SL) is a persistent social medium </li></ul><ul><ul><li>Group and individual Instant Messaging </li></ul></ul><ul><ul><li>Voice and Text chat (individual or group) </li></ul></ul><ul><ul><li>Rights and permissions </li></ul></ul><ul><ul><li>Construction </li></ul></ul><ul><ul><li>Events listings </li></ul></ul><ul><ul><li>Classified ads </li></ul></ul>
  9. 9. Research and Concept Testing <ul><li>Rapid prototyping </li></ul><ul><li>Feedback from clients </li></ul><ul><li>Yankee Stadium model </li></ul><ul><li>Starwood’s concept hotel “Aloft” </li></ul><ul><li>NASA’s Space Colab </li></ul><ul><li>Philips </li></ul>
  10. 10. Simulation and Prototyping <ul><li>Products, buildings, landscapes, & experiences </li></ul><ul><li>CeaseFire </li></ul><ul><li>UC-Davis and City of Chicago Disaster Response </li></ul><ul><li>Sears kitchen designs </li></ul>
  11. 11. Events <ul><li>Movie, music, art galleries, meet the author </li></ul><ul><li>Product releases </li></ul><ul><li>Raising awareness </li></ul><ul><li>X-Men, American Cancer Society, William Gibson, Kurt Vonnegut Jr., Reuters, MacArthur Foundation </li></ul>
  12. 12. Brand Promotion <ul><li>Social nature of SL is critical to recognize! </li></ul><ul><li>Become part of a community & interact </li></ul><ul><li>Use of events at discrete points of time </li></ul><ul><li>Mazda </li></ul><ul><li>Toyota </li></ul><ul><li>Adidas </li></ul><ul><li>Dell </li></ul>
  13. 13. Philanthropy and Fundraising <ul><li>“ Relay for Life” raised more than $40,000 </li></ul><ul><li>MacArthur Foundation series of grants for virtual worlds </li></ul><ul><li>Camp Darfur </li></ul><ul><li>Alzheimer Society </li></ul><ul><li>Tech Soup </li></ul>
  14. 14. Education and Training <ul><li>Over 300 universities and colleges teaching in SL </li></ul><ul><li>At least one completely SL university </li></ul><ul><li>IBM Mentor Program </li></ul><ul><li>International hotel employee training </li></ul><ul><li>Simulations, roleplaying, constructions </li></ul><ul><li>Librarians love SL: archival collections! </li></ul><ul><li>The SaLamander Project </li></ul>
  15. 15. Tags & descriptors Top-rated peer reviewed SL stuff Your fave SL tags page Enhanced SLED Community Peer reviewed stuff
  16. 16. Communication <ul><li>Rich, multimedia experiences in 3-Dimensions </li></ul><ul><li>“is that a skyscraper in your backpack?” </li></ul><ul><li>Swedish Embassy </li></ul><ul><li>Language translation </li></ul><ul><li>Virtual Morocco </li></ul>
  17. 17. Discussion <ul><li>What businesses can you see applications for in Virtual Worlds such as SL? </li></ul><ul><li>What are some of the possibilities for this medium that you see? </li></ul><ul><li>Questions? </li></ul><ul><li>Comments? </li></ul><ul><li>Thank You! </li></ul>IM: Wainbrave Bernal inworld

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