Social Media Best Practices: Wahine Media Slides from PNM

895 views

Published on

Slides from Pacific New Media course by Wahine Media: Social Media Best Practices. February 9, 2013

Published in: Education
1 Comment
4 Likes
Statistics
Notes
No Downloads
Views
Total views
895
On SlideShare
0
From Embeds
0
Number of Embeds
104
Actions
Shares
0
Downloads
11
Comments
1
Likes
4
Embeds 0
No embeds

No notes for slide

Social Media Best Practices: Wahine Media Slides from PNM

  1. 1. Social  Media   Best  Practices Wahine Media social media strategy, training & implementation for business Slides: slideshare.net/wahinemedia
  2. 2. If the phone rang, wouldn’t you pick it up?
  3. 3. Social media best practices are no different than relationship best practices
  4. 4. Before you start Think: what is your message? your voice? Strategize: develop a social media strategy Plan: create a content calendar
  5. 5. Getting started Listen: know your tools Measure: set key performance indicators Build: invite your current contacts
  6. 6. Photo:http://media.merchantcircle.com General  Best   Practices
  7. 7. The  80/20  rule 20% marketing 80% being “social” Photo: PicasaWeb
  8. 8. Optimize  &  Brand   Your  Profiles Fill out your profile information Optimize for keywords* Consistently brand all profiles Link to one another* Photo: LIFE
  9. 9. Respond  in  a  timely   manner 24 hours is best Set your notifications* Use a separate email
  10. 10. Be  a  fan  of  your  fans It’s not all about you Go above and beyond* AgoraPulse Try crowd sourcing Photo: H. Armstrong Roberts
  11. 11. Be  a  content  curator Variety is key Sharing is caring Cite your sources
  12. 12. Think  Visually Invest in photos Video has arrived Photo: Nicolás García
  13. 13. Facebook
  14. 14. Facebook • Like other pages • Use Facebook cover properly • Clear profile picture • Customize app thumbnails • Utilize “about” area • Properly categorize your page
  15. 15. Facebook • Post a minimum of 3 times/week • DO NOT AUTOFEED TO TWITTER • “Share” from your home feed • Make your updates short • Check & use “posts by others” • Tag as often as possible For more: Facebook with Wahine Media
  16. 16. Facebook • Who’s doing it well? • Waialua Fresh • Good • Honolulu Magazine
  17. 17. Twitter
  18. 18. Twitter • Used mainly for conversation • Utilize limited bio space • Follow back • DO NOT AUTOFEED TO FACEBOOK • Post at least 3 times per day • Use hashtags often • RT and share often
  19. 19. Twitter • Cite your source • Check your DM’s • Do not use auto DM responder • Always respond to mentions • #FF For more: Twitter with Wahine Media
  20. 20. Twitter • Who’s doing it well? • Oreo and Kit Kat • PBS Hawaii • Melissa808
  21. 21. Instagram
  22. 22. Instagram • Use hashtags • Check your mentions/comments • Follow back • Express yourself & be compelling • Connect other social profiles • Feeding to Facebook is great! • Rethink when posting to Twitter
  23. 23. Instagram • Who’s doing it well? • Adoboloco • Discover Hawaii Tours
  24. 24. Pinterest
  25. 25. Pinterest • Organize boards logically • Pin with variety • Stay away from re-pinning direct uploads without links • Tag and follow others • Join and create group boards • Connect other social profiles
  26. 26. Pinterest • Who’s doing it well? • Lowes • Paula Deen • Moms in Hawaii
  27. 27. LinkedIn
  28. 28. LinkedIn • Update 3 times a week • Connect any groups associated • Update employees • Keep services/products updated • Companies can now engage in Groups! For more: LinkedIn with Sue Kunimune
  29. 29. LinkedIn • Who’s doing it well? • Hubspot • L‘Oreal
  30. 30. Google+
  31. 31. Google+ • Circle other pages • Circle back individuals • Fill out profile • Link other profiles • Claim your “place”
  32. 32. Google+ • Who’s doing it well? • Hawaii Aloha Travel • Hawaii Tourism Authority • Ferrari • H&M
  33. 33. YouTube
  34. 34. YouTube • Customize your page • Add tags and keywords to videos • Be descriptive in video descriptions • Include links in description • Utilize playlists
  35. 35. YouTube • Who’s doing it well? • Ryan Ozawa (Hawaii) • iJustine • Murad
  36. 36. Keep  in  touch! Wahine Media web: wahinemedia.com blog: wahinemedia.com/wahineblog facebook: facebook.com/wahinemedia twitter: @wahinemedia Karen Weikert @karenweikert Gwen Woltz @gjwahine Download this slideshow: http://slideshare.net/wahinemedia

×