Turkey 2013

2,669 views

Published on

Published in: Travel, News & Politics
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,669
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
129
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Turkey 2013

  1. 1. Turkey Country Overview / July 20131 TURKEY 2013
  2. 2. Turkey Country Overview / July 20132 Country Overview
  3. 3. Turkey Country Overview / July 20133 Markam / Turkey Presentation/ 2010 Country  Formal Name: Republic of Turkey  Short Form: Turkey  Terms for Citizens : Turk(s)  Capital: Ankara
  4. 4. Turkey Country Overview / July 20134 Markam / Turkey Presentation/ 2010 Area Total: 780,580 sq.km land: 770,670 sq km water: 9,820 sq km Geography
  5. 5. Turkey Country Overview / July 20135 Markam / Turkey Presentation/ 2010 Borders  Land Boundaries: 2627 km  Border Countries: Syria (822 km), Iran (499 km), Iraq (331 km), Greece (206 km), Georgia (252 km), Bulgaria (240 km), Azerbaijan (9 km), Armenia 268 (km)  Coastline: 7200 km  Black Sea in the North  The Mediterranean in the south and  The Aegean Sea in the west  In the northwest the Sea of Marmara (Internal See)
  6. 6. Turkey Country Overview / July 20136 Markam / Turkey Presentation/ 2010 Source: cia.gov Turkey with Border Countries
  7. 7. Turkey Country Overview / July 20137 Markam / Turkey Presentation/ 2010 Taurus Mountain Giresun/Garbis Özatay Terrain  Mostly mountains, narrow coastal plain, high central plateu (Anatolia)  Turkey is a land of mountains, streams, lakes, green plains and thick forests.
  8. 8. Turkey Country Overview / July 20138 Markam / Turkey Presentation/ 2010 Climate  Periphery of Turkey has Mediterranean climate with cool, rainy winters and hot, moderately dry summers.  Interior, shielded from Mediterranean influences by mountains, has continental climate with cold winters and dry, hot summers.  Eastern mountainous area has inhospitable climate, with hot, extremely dry summers and bitter winters.  Rainfall varies, ranging from annual average of more than 2,500 millimeters on eastern Black Sea coast to less than 250 millimeters in central plateau area.
  9. 9. Turkey Country Overview / July 20139 Natural Resources  Antimony  Coal  Chromium  Mercury  Copper  Borate  Sulfur  Iron  Ore  Hydropower  Arable land
  10. 10. Turkey Country Overview / July 201310 Markam / Turkey Presentation/ 2010 Population: 11 million İstanbul: City at the Crossroads Population :13,5 Million Source:Turkish Statistical Institute
  11. 11. Turkey Country Overview / July 201311 Demographics
  12. 12. Turkey Country Overview / July 201312 Population  76,481,847 (2013) (19th in the world*)  0-14 years: 24.5% (male 9,621,302/female 9,129,862 )  15-64 years: 67,8% (male 26,197,862/female 25,654,260)  65-85+ years: 7,7% (male 2,554,448/female 3,324,455) (*)http://data.worldbank.org/indicator/SP.POP.TOTL?order=wbapi_data_value_2012+wbapi_data_value+wbapi_data_value-last&sort=desc Source:Turkish Statistical Institute
  13. 13. Turkey Country Overview / July 201313 Markam / Turkey Presentation/ 2010 Population Density Map Source: World Trade Place
  14. 14. Turkey Country Overview / July 201314 Population Estimates and Projections 20 40 60 80 100 1935 1970 2013 2023 2050 2075 EksenBaşlığı Populations (million) 1935 1970 2013 2023 2050 2075 16,158,018 35,605,176 76,481,847 84,247,088 93,475,575 89,172,088 Source:Turkish Statistical Institute
  15. 15. Turkey Country Overview / July 201315 Markam / Turkey Presentation/ 2010 Source: usaid.gov Current and Projected Population by Age and Sex (in thousands)
  16. 16. Turkey Country Overview / July 201316 Population Growth Country 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Turkey 65,666,680 66,493,970 67,308,930 68,109,470 68,893,920 69,660,560 70,413,960 71,158,650 71,892,810 76,805,520 77,804,120 78,785,550 Source: indexmundi.com , Turkish Statistical Institute 13,5 13,2 12,8 12,4 12,2 11,9 11,7 13,4 13,3 13,0 12,8 0,0 2,0 4,0 6,0 8,0 10,0 12,0 14,0 16,0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Annual Population Growth
  17. 17. Turkey Country Overview / July 201317 Labor participation rate, total (% of total population ages 15+) Source: World Bank
  18. 18. Turkey Country Overview / July 201318 Sectoral Distribution of Employment Source: World Factbook 26% 26% 48% Sector Distribution agriculture industry services
  19. 19. Turkey Country Overview / July 201319 Markam / Turkey Presentation/ 2010 Sectoral Employment and Demographic Trends 0 10 20 30 40 50 60 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Agriculture Industry Services Source: World Bank
  20. 20. Turkey Country Overview / July 201320 Socio Economic Class (SEC) 2012 ABC1 Total A B C1 C2 D E 34% Base 4% 9% 22% 29% 28% 9% 39% Urban 5% 10% 24% 31% 22% 8% 14% Rural 1% 2% 11% 22% 52% 12% Source: TUAD SES 2012 Presentation
  21. 21. Turkey Country Overview / July 201321 Religion  Muslims: 99.8% (Mostly Sunni)  Other: 0.2% (Christian and Jews) Source: World Factbook
  22. 22. Turkey Country Overview / July 201322 Languages  Turkish is the official language  Almost all educated Turks have command of a foreign language.  English is the dominant language for international business.  German and French also spoken.  Turkish (official) - % 82  Kurdish - %17  Arabic  Armenian  Greek
  23. 23. Turkey Country Overview / July 201323 Education 18% 7% 2% 36% 41% 45% Primary/Middle School Primary School None Vocational & Technical School High School Higher Education Source:Turkish Statistical Institute
  24. 24. Turkey Country Overview / July 201324 Politics
  25. 25. Turkey Country Overview / July 201325 Government  Founder: Mustafa Kemal ATATÜRK  Capital: Ankara  Government type: Democratic Secular Republic  President: Abdullah Gül (August 2007)  Prime Minister: Recep Tayyip Erdoğan (November 2002)  Minister of Foreign Affairs: Ahmet Davutoğlu  60th Turkish Government
  26. 26. Turkey Country Overview / July 201326 Government  Administrative divisions: 81 provinces  Independence: 29 October 1923  Suffrage: 18 years of age  Legislative branch: Grand National Assembly of Turkey(TBMM)  Judical Branch: Constitutional Court, Court of Appeals
  27. 27. Turkey Country Overview / July 201327 Parliament  The Turkish Grand National Assembly (TGNA ) is a one-chamber parliament composed of 550 deputies. Elections are based on proportional representation subject to a national threshold of 10%.  Elections take place every 5 years. The TGNA, as well as the President, can decide to hold new elections before the period of time is completed. Only if 5% of the total number of seats are vacated (death, resignation, etc.) an intermediary election is held.  MPs are elected by party list, drawn up by absolute discretionary power of party leaders.  Once elected, they gain access to immunity from prosecution, unless TGNA lifts immunity.  After two years as MP, they get lifelong privileges.  The TGNA works in the form of commissions which prepare legislation etc.  The TGNA legislates, supervises the Council of Ministers, adopts the budget. It decides on declaring war, martial law or emergency rule; it approves international agreements, general or special amnesties.  The laws passed by the TGNA are promulgated by the President within 15 days. The President may refer the law back to the Assembly for reconsideration.  The TGNA elects the President of the Republic.
  28. 28. Turkey Country Overview / July 201328 Distribution of Seats in the Parliament Name Number of Seats AKP 326 CHP 135 MHP 51 BDP 29 Independent 8 Total 549
  29. 29. Turkey Country Overview / July 201329 Military  Military branches: Turkish Armed Forces (TSK): Land Forces, Naval Forces Command (includes Naval Air and Naval Infantry), Air Force, Coast Guard Command, Gendarmerie (Jandarma)  Military age: 20 years of age  Military manpower availability: 21,079,077  Defense Budget: 25 Billion $  Percent of GDP: 5.9 % Source: World Factbook
  30. 30. Turkey Country Overview / July 201330 Economics
  31. 31. Turkey Country Overview / July 201331 Source: World Bank List of Countries by GDP (2011) (millions of Country Ranking Economy US dollars) USA 1 United States 14.991.300 CHN 2 China 7.318.499 JPN 3 Japan 5.867.154 DEU 4 Germany 3.600.833 FRA 5 France 2.773.032 BRA 6 Brazil 2.476.652 GBR 7 United Kingdom 2.445.408 ITA 8 Italy 2.193.971 IND 9 India 1.872.840 RUS 10 Russian Federation 1.857.770 CAN 11 Canada 1.736.051 ESP 12 Spain 1.476.882 AUS 13 Australia 1.379.382 MEX 14 Mexico 1.153.343 KOR 15 Korea, Rep. 1.116.247 IDN 16 Indonesia 846.832 NLD 17 Netherlands 836.074 TUR 18 Turkey 774.983 CHE 19 Sw itzerland 659.308 SAU 20 Saudi Arabia 576.824
  32. 32. Turkey Country Overview / July 201332 2011 2012 GDP (billion $ / in current prices) $773(1) $786(1) GDP Growth Rate (%) 18,1%(1) 9,2%(1) GDP Per Capita ($) 14,600(2) 15,000(2) FDI Inflow (billion $) 102.6(2) 117.6(2) FDI Outflow (billion $) 19.35(2) 21.35(2) Unemployment (%) 9.8%(1) 9.2% (1) Consumer Price Inflation (%) 6.5%(2) 9.1%(2) Export (billion $) $143.4 (2) 154.2 (1) Import (billion $) $232.9 (2) $225.6 (1) External Debt (billion $) $304.2(1) $336.9(1) Main Economic Indicators Source:(1) Turish Statistical Institute (2) indexmundi.com (3) hazine.gov.tr
  33. 33. Turkey Country Overview / July 201333 Gross National Product 2004 2005 2006 2007 2008 2009 2010 2011 GNP (billion US$) 338 441 515 590 656 650 719 766 GNP per Capita 5039 6478 7468 8438 9262 9058 9892 10410 GNP Per Capita Growth Rate 33% 29% 15% 13% 10% -2% 9% 5% 0 2000 4000 6000 8000 10000 12000 2004 2005 2006 2007 2008 2009 2010 2011 GNP per Capita (US$)
  34. 34. Turkey Country Overview / July 201334 GDP by Main Sectors Billions of (TL) 2005 2006 2007 2008 2009 2010 2011 2012 Agricuture 60 63 64 72 78 92 103 112 Industry 160 188 209 232 218 259 316 335 Services 350 417 480 549 567 628 730 815 FISIM* 9 10 13 14 21 19 17 22 Taxes & Subsidies 86 100 101 110 109 137 164 175 Source: Turkey Statistical Institute http://tuik.gov.tr/PreIstatistikTablo.do?istab_id=1500 (*) Financial intermediation services
  35. 35. Turkey Country Overview / July 201335 Sector Shares of GDP (2012) Agriculture, hunting & forestry 8% Manufacturing 16% Construction 2% Electricity, gas & water supply 4% Wholesale & retail trade 12% Hotels & Restaurants 2% Transport, storage & communication 14% Ownership & dwelling 10% Real estate, renting etc. 5% Education 4% Financial intermediation services 2% Tax 12% Others 9% Source: Turkey Statistical Institute http://tuik.gov.tr/PreIstatistikTablo.do?istab_id=1501
  36. 36. Turkey Country Overview / July 201336 GDP Growth Rate by Sectors (2009-2012) Agriculture, hunting and forestry Manufacturing Electricity, gas and water supply Construction Wholesale and retail trade Hotels and Restaurants Transport, storage and communication Ownership and dwelling Real estate, renting and business activities Education Health and social work Financial intermediation services indirectly measured -15,0 0,0 15,0 30,0 -15,0 0,0 15,0 30,0 -30,0 -15,0 0,0 15,0 30,0 -15,0 0,0 15,0 30,0 -15,0 0,0 15,0 30,0 -15,0 0,0 15,0 30,0 -15,0 0,0 15,0 30,0 -15,0 0,0 15,0 30,0 -15,0 0,0 15,0 30,0 -15,0 0,0 15,0 30,0 -10,0 0,0 10,0 20,0 30,0 -15,0 0,0 15,0 30,0 45,0 Source:Turkish Statistical Institute http://tuik.gov.tr/PreIstatistikTablo.do?istab_id=1501
  37. 37. Turkey Country Overview / July 201337 GDP Growth Rate Source:Turkish Statistical Institute 0,0 5,0 10,0 15,0 20,0 25,0 2004 2005 2006 2007 2008 2009 2010 2011 2012 Growth Rate (%) http://tuik.gov.tr/PreIstatistikTablo.do?istab_id=1501
  38. 38. Turkey Country Overview / July 201338 GDP (Purchasing Power Parity) Source:Turkish Statistical Institute 392,89 482,57 526,79 645,37 728,04 612,97 729,71 772,22 786,68 - $ 100 $ 200 $ 300 $ 400 $ 500 $ 600 $ 700 $ 800 $ 900 $ 2004 2005 2006 2007 2008 2009 2010 2011 2012 Millions GDP (2004-2012)
  39. 39. Turkey Country Overview / July 201339 Consumer Price Index 0,00 500,00 1000,00 1500,00 2000,00 2500,00 3000,00 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 Based Consumer Price Index Numbers Source: Turkey Statistical Institute
  40. 40. Turkey Country Overview / July 201340 Inflation Rate 2013 MAY Source: Turkey Statistical Institute
  41. 41. Turkey Country Overview / July 201341 Distribution of Total Assets by Groups (percentage) 14% 3% 4% 30% 49% Foreign Banks Develop and Investment Banks Participation Banks State Owned Banks Private Banks Source: tbb.org.tr
  42. 42. Turkey Country Overview / July 201342 Business & Trade
  43. 43. Turkey Country Overview / July 201343 • In December 1999, Turkey became the European Union’s (EU) first candidate for full membership with a predominantly Muslim population. • For the first time, Turkey participated as a full member candidate at the EU summit in Nice in December 2000. • Turkey’s EU candidacy will pave the way for a series of additional changes, economic and political as Turkey strives to align its economy and laws with those of the EU • 34 Articles of The Turkish Constitution have been amended and many of these ammendents actually coincide with the provisions of our National Program. • A mid-2006 Eurobarometer survey revealed that 43% of Turkish citizens view the EU positively; just 35% trust the EU, 45% support enlargement and just 29% support an EU constitution • In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with Turkey on 03 October 2005 • 2005, October - Opening of six chapters of the Acquis: Right of Establishment & Freedom to provide Services, Company Law, Financial Services, Information Society & Media, Statistics and Financial Control Turkey and EU
  44. 44. Turkey Country Overview / July 201344 • 1949: Membership to the Council of Europe • 1952: Membership to NATO • 1963: Associate membership to the EEC • 1987: Application for full membership to the EC • 1995: Customs Union with the EU • 1999. Recognition as Candidate for EU accession • Laeken Summit held in December 2001 had important implications for the membership process of Turkey. • At the Copenhagen Summit held on December 12, 2002, EU submitted December 2004 as a conditional date for Turkey to begin accession negotiations. • In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with Turkey on 03 October 2005 Source: Ministry of Foreign Affairs, Secretariat General for the EU Affairs The Milestones of Turkey’s Integration with Europe
  45. 45. Turkey Country Overview / July 201345 Exports by Sectors (000) $ 1 Precious stones, precious metals,pearls and articles thereof 16 325 215 11% 2 Vehicle other than railway or tramway rolling_stock,parts thereof 15 148 381 10% 3 Boilers, machinery and mechanical appliances: parts thereof 12 000 279 8% 4 Iron and steel 11 332 518 7% 5 Electrical machinery and equipment: parts thereof 9 373 527 6% 6 Knitted and crocheted goods and articles thereof 8 419 757 6% 7 Mineral fuels, minerals oils and product of their distillation 7 708 177 5% 8 Articles of iron and steel 6 093 301 4% 9 Non knitted and crocheted goods and articles thereof 5 431 872 4% 10 Plastic and articles thereof 5 013 146 3% Total 152 469 087 100% Imports by Sectors (000) $ 1 Mineral fuels, minerals oils and product of their distillation 60 117 407 25% 2 Boilers, machinery and mechanical appliances: parts thereof 26 315 951 11% 3 Iron and steel 19 642 041 8% 4 Electrical machinery and equipment: parts thereof 16 279 680 7% 5 Vehicle other than railway or tramway rolling_stock,parts thereof 14 514 269 6% 6 Plastic and articles thereof 12 505 397 5% 7 Precious stones, precious metals, pearls and articles thereof 8 529 039 4% 8 Organic chemicals 5 064 621 2% 9 Optical,photographic,cinematographic,measuring checking,precision 4 055 512 2% 10 Pharmaceutical products 3 995 651 2% Total 236 545 045 100% Source: Turkey Statistical Institute Exports and Imports by Main Sectors (2012)
  46. 46. Turkey Country Overview / July 201346 • Textiles • Food Processing • Automotive • Mining (coal, chromite, copper, boron) • Steel • Petroleum • Construction • Lumber • Paper Main Industries
  47. 47. Turkey Country Overview / July 201347 • Cotton • Grain • Olives • Tobacco • Sugar beets • Pulse • Citrus • Livestock Main Agriculture Products
  48. 48. Turkey Country Overview / July 201348 Top 20 Countries -2012- Imports Country Value: 000 $ 1 Russia 26 625 286 2 Germany 21 400 576 3 China 21 295 187 4 USA 14 130 546 5 Italy 13 344 468 6 Iran 11 964 779 7 France 8 589 894 8 Spain 6 023 618 9 India 5 843 638 10 South Korea 5 660 093 11 United Kingdom 5 629 452 12 Ukraine 4 394 200 13 Switzerland 4 304 864 14 Belgium 3 690 309 15 Netherlands 3 660 634 16 Japan 3 601 427 17 UAE 3 596 545 18 Greece 3 539 869 19 Romania 3 236 425 20 Poland 3 058 078 Others 62 955 157 Total 236 545 045 Exports Country Value: 000 $ 1 Germany 13 124 912 2 Iraq 10 822 503 3 Iran 9 921 666 4 United Kingdom 8 694 238 5 UAE 8 174 613 6 Russia 6 681 121 7 Italy 6 373 721 8 France 6 198 666 9 USA 5 604 421 10 Spain 3 717 879 11 Egypt 3 679 214 12 Saudi Arabia 3 676 730 13 Netherlands 3 244 807 14 China 2 833 255 15 Azerbaijan 2 584 734 16 Romania 2 495 778 17 Belgium 2 359 583 18 Israel 2 329 732 19 Libya 2 139 440 20 Switzerland 2 124 554 Others 45 687 518 Total 152 469 087 Source: Turkey Statistical Institute International Trade
  49. 49. Turkey Country Overview / July 201349 • Apparel • Germany 10.3%, • Foodstuffs • UK 6% • Textiles • Italy 5.8% • Metal manufactures • Iraq 6.2% • Transport equipment • France 5% • Russia 4.4% Source: World Fact Book/Turkey Exports- Commodities&Partners
  50. 50. Turkey Country Overview / July 201350 • Machinery • Russia 9.9% • Chemicals • Semi-finished goods • Fuels • Transport equipment • Germany 9.4% • China 9% • US 6.7% • Italy 5.6% • Iran 5.2% • France 4.8% Source: World Fact Book/Turkey Imports- Commodities&Partners
  51. 51. Turkey Country Overview / July 201351 • ISE was established on December 26, 1985 • Only stock exchange in Turkey • Not-for-profit government organisation • National market traded value is 86,6 billion US$ • Number of companies traded on ISE is 400. Borsa Istanbul(Formerly Istanbul Stock Exchange)
  52. 52. Turkey Country Overview / July 201352 Markam / Turkey Presentation/ 2012 20 000 000 40 000 000 60 000 000 80 000 000 100 000 000 120 000 000 140 000 000 160 000 000 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 Export (000 $) Source: Turkey Statistical Institute Export Amount by Year
  53. 53. Turkey Country Overview / July 201353 Markam / Turkey Presentation/ 2012 50 000 000 100 000 000 150 000 000 200 000 000 250 000 000 Export Import (000 $) Source: Turkey Statistical Institute Export - Import Comparison
  54. 54. Turkey Country Overview / July 201354 Consumption
  55. 55. Turkey Country Overview / July 201355 Markam / Turkey Presentation/ 2012 Marmara (%) Ege (%) Anatolia (%) Food Household Personal Care Paper Diaper Types of Expenditure İstanbul İzmir Ankara Housing and rent 33% 30% 28% Food and non-alcoholic beverages 18% 20% 18% Transportation 14% 14% 18% Restaurants and hotels 7% 6% 6% Furniture, houses appliances and home care services 6% 6% 6% Communication 4% 4% 4% Clothing and footwear 4% 5% 5% Various good and services 4% 4% 4% Alcoholic beverages, cigarette and tobacco 4% 5% 4% Entertainment and culture 3% 3% 3% Education services 3% 2% 3% Health 2% 2% 2% Source: Turkey Statistical Institute Consumption by Region
  56. 56. Turkey Country Overview / July 201356 Consumption Type Ratio of Income (%) Average Cost (YTL) 2004 2005 2004 2005 Icrease (%) Food Alcohol and Cigarettes Clothes-Shoes Housing and Renting House Furniture Health Transportation Telecomunication Culture and Entertainment Education Services Otel, Restaurant and Caffes Other goods and services Total Source: Turkey Statistical Institute Types of expenditure Distribution of household consumption expenditures (%) 2010 2011 Increase Housing and rent 27,1 25,8 -1,3 Food and non-alcoholic beverages 21,9 20,7 -1,1 Transportation 15,1 17,2 2,2 Furniture, houses appliances and home care services 6,3 6,4 0,1 Restaurant and hotels 5,4 5,7 0,3 Clothing and footwear 5,1 5,2 0,1 Various good and services 3,7 4,3 0,5 Alcoholic beverages, cigaratte and tobacco 4,5 4,1 -0,4 Communication 4,1 4,0 -0,1 Entertainment and culture 2,8 2,7 -0,1 Educational services 2,0 2,0 -0,1 Health 2,1 1,9 -0,2 Consumption
  57. 57. Turkey Country Overview / July 201357 0 5 10 15 20 25 30 2010 2011 Source: Turkey Statistical Institute Consumption
  58. 58. Turkey Country Overview / July 201358 2000 2001 2002 2003 2004 2005 2006 2007 HYPER, CHAIN AND SUPERSTORES Hypermarket >2500 m2 2,979 3,640 129 149 4,005 4,242 151 143 4,809 5,545 152 160 6,474 7,221 164 178 Big Sized Supermarket 306 357 368 367 396 454 504 568 1000-2500 m2 Supermarket 400-1000 m2 726 835 909 968 1,082 1,258 1,567 1,712 Small Sized Supermarket 1,818 2,299 2,577 2,764 3,179 3,673 4,239 4,763 <400 m2 Medium Sized Supermarket 13,232 13,210 13,555 14,537 15,197 15,076 14,775 14,875 50-100 m2 Grocery <50 m2 TOTAL OF MARKETS 136,763 128,580 152,974 145,430 122,342 124,283 139,902 143,062 122,781 120,397 142,787 141,018 116,857 115,221 138,106 137,317 Distribution Channels in Turkey
  59. 59. Turkey Country Overview / July 201359 0 50 100 150 200 250 300 350 Number of Shopping Malls Source: E&Y, AYD, Akademetre 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Leasable Retail Area in Shopping Malls Shopping Malls in Turkey
  60. 60. Turkey Country Overview / July 201360 • Approximately 25% of the consumers are in İstanbul, İzmir and Ankara • Marmara Region has almost half of the purchasing power of Turkey Consumption
  61. 61. Turkey Country Overview / July 201361 (1) Data is by the end of April, 2013. Turkish Transportation Sector Statistics 2012 Railway Length of High-speed Line (km) 888 Passenger Traffic in High-speed (passenger - km)(103) 914.019 Length of Conventional Line (km) 8.324 Sea Goods Loaded(2) 80.383 Goods Unloaded(2) 171.405 Passanger Traffic(2) 843 Road Lenght of Provincial and State Roads (km) 65.382 Lenght of Motorways(km) 2.127 Number of Vechiles(1) 15.821.787 Passanger Traffic (person-km; domestic) 258.874 Good Carried (tonne-km; domestic) 216.123 Air Domestic Passangers 64.721.316 International Passengers 65.630.304 Freight data covers cargo, post and baggage handdled 2.249.133 (2) Data is by the end of 2012. Source: Turkey Statistical Institute Transportation Preference
  62. 62. Turkey Country Overview / July 201362 Airport Distribution
  63. 63. Turkey Country Overview / July 201363 Mobile subscribers 2000-2012 Internet Users 2003-2012 Users Source: www.tk.gov.tr Year Subscribers 2000 16,133,000 2001 20,019,000 2002 24,937,300 2003 29,018,801 2004 34,118,000 2005 45,140,000 2006 51,659,000 2007 60,000,000 2008 65,800,000 2009 62,800,000 2010 61,800,000 2011 65,300,000 2012 65,800,000 Year Subscribers 2003 6,000,000 2004 10,220,000 2005 16,000,000 2006 18,700,000 2007 21,974,000 2008 26,500,000 2009 29,000,000 2010 32,500,000 2011 38,000,000 2012 50,000,000 Technology Usage
  64. 64. Turkey Country Overview / July 201364 Media
  65. 65. Turkey Country Overview / July 201365 Television Newspape r Magazine Outdoor Radio Cinema Internet 2009 1442 746 72 198 88 39 182 2010 2018 856 86 252 104 45 252 2011 2447 952 94 306 121 53 344 2012 2605 1012 101 328 129 54 421 0 250 500 750 1000 1250 1500 1750 2000 2250 2500 2750 MillionTL Ad Spendings Variety Source :Turkish Association of Advertising Agencies http://www.rd.org.tr/ Advertisement Spendings
  66. 66. Turkey Country Overview / July 201366 0 1000 2000 3000 4000 5000 2009 2010 2011 2012 Totals Advertisement Spending Years 2009 2010 2011 2012 Total Ad Spendings (M TL) 2767 3613 4320 4652 Source : Turkish Association of Advertising Agencies http://www.rd.org.tr/ Advertisement Spendings
  67. 67. Turkey Country Overview / July 201367 Markam / Turkey Presentation/ 2012 TV TV Newspaper Mags Radio Radio Cinema Outdoor Outdoor alltime peak mono colour alltime peak small large Germany 100 132 95 74 25 38 506 2,959 4,520 UK 100 130 30 71 34 39 632 3,590 4,437 France 100 121 151 53 43 56 910 2,466 14,903 Italy 100 119 255 144 45 49 661 4,276 9,401 Spain 100 77 67 75 69 65 563 3,977 3,395 Netherlands 100 104 86 47 19 19 455 2,020 10,901 Denmark 100 110 26 53 5 N/A 402 1,966 2,796 Belgium 100 119 81 42 27 28 294 1,306 3,280 Greece 100 103 104 212 13 50 3,076 7,052 2,689 Russia 100 108 131 302 122 111 5,648 19,146 33,859 Poland 100 120 65 149 42 41 1,834 9,252 12,336 Turkey 100 138 359 1.168 15 N/A 4.700 4.500 21.000 Croatia 100 460 590 477 4 5 N/A 20,874 27,601 USA 100 113 276 76 29 36 256 11,870 5,135 Australia 100 168 50 146 88 62 3,415 13,768 44,995 Japan 100 62 35 63 128 64 157 4,610 N/A China 100 54 1,314 240 7 N/A 4,038 1,944 2,436 Adults CPM indexed on TV all time cost
  68. 68. Turkey Country Overview / July 201368 100 + milyon $ 50 - 75 milyon $ 25 - 50 milyon $ 15 - 25 milyon $ Advertiser Turkcell Migros Vodafone P&G Arçelik TAB Gıda İş Bankası THY Avea TTNET Benckiser Türk Telekom Boydak Grubu Unilever Coca - Cola Ülker Denizbank Yapı Kredi Eti Bank Asya Finansbank Bosch Frito Lay Colgate/Palmolive Garanti Bankası Dr. Oetker Halkbank Evyap Hayat Kimya Ferrero Top Advertisers 2012
  69. 69. Turkey Country Overview / July 201369 • Research Company: TNS / Kantar Media •Methodology: Panel & People meter system, based on minute ratings. 5000 Series Modular PeopleMeter is used. Digital TV measurement has started in 2005. •Sample Structure: Total of 3.500 households. Represents 56,2 million people age 5 and above. •Coverage : 40 Cities •Frequency of data : Daily •Content : All viewership data Television Measurement
  70. 70. Turkey Country Overview / July 201370 •Generalist: ATV, Kanal D, Show TV, Star, FOX, Samanyolu TV, Kanal 7, Flash TV, TV8, Kanal 1, Cine 5 •News/Economy: NTV, CNBC-E, CNN Turk, Haber Turk, SkyTurk, Kanalturk, TGRT Haber, 24 TV, Haber 7, STVHaber, •Music: Number 1, Kral, Dream TV, MMC, Powerturk TV •Digital: Digiturk, D-Smart •State: TRT 1, TRT 2, TRT 3, TRT 4, TRT Int •Regional: Doğu TV, Karadeniz TV, Ege TV, Kanal A, Kanal 5, Kon TV, Kordon TV, Marmara TV, Ege Mesaj, KadırgaTV, Kaçkar TV, Showroom TV, Selam TV, Kanal Türk, Vizyon TV, Olay TV •Theme: Discovery Channel, National Geographic, History Channel Channel Profile
  71. 71. Turkey Country Overview / July 201371 2008 19% 2009 18% 2010 20% 2011 20% 2012 23% SOURCE: http://www.mandmglobal.com/media-passport/turkey.aspx Media Consumption (By Year)
  72. 72. Turkey Country Overview / July 201372 • Research Company : KMG Research • Methodology : Diary method • Sample Structure : Total of 12.900 panel members. Represents 23.5 million people age 12 and above. • Coverage : 24 cities • Frequency of data : Quarterly • Content : All radio listeningship data • Radio adspend is measured by SAM Research. Radio Measurement
  73. 73. Turkey Country Overview / July 201373 Station Profile • Top 10 most listened to radio stations broadcasting Turkish music are: Kral FM, Süper FM, Power Türk, Alem FM, Joy Turk, Slow Turk, Radyo D, Istanbul FM, Best FM, TRT FM, Radyo Tatlıses. • Top 10 most listened to radio stations broadcasting foreign music are: Metro FM, Virgin Radio, Power FM, Number One FM, Joy Fm, Radyo Mydonose, Radyo 5, Capital Radio, Radyo Dokuz Eylül, Radyo ODTU, Radyo Nostalji. Station Profile
  74. 74. Turkey Country Overview / July 201374 Turkish National Readership Survey • Research Company • Methodology • Sample Structure age 15 and above. • Coverage • Frequency of data • Content : TNS Piar : Face-to-face interviews : 48,000 interviews per year Represents 47,3 million people : 26 cities, 24 provinces : Quarterly : Readership profiles and reach figures of daily newspapers with circulation 10,000+, newspaper supplements, weekly and monthly magazines with circulation 5,000+ Press Measurement
  75. 75. Turkey Country Overview / July 201375 Average Daily *Source: Yay-Sat/Medyatava Period : May-June 2013 Newspaper Name Avarage Daily Circulations ZAMAN 1.074.836,88 POSTA 438.396,13 HURRIYET 391.750,60 SÖZCÜ . 334.365,50 SABAH 315.272,88 FOTOMAÇ 207.173,88 HABERTÜRK 201.581,75 FANATİK 192.332,67 TÜRKİYE 181.130,13 MİLLİYET 174.150,71 VATAN 133.457,40 STAR 130.939,88 YENİ MESAJ 75.912,67 AMK 64.481,00 Newspapers
  76. 76. Turkey Country Overview / July 201376 • General News: Posta, Hürriyet, Sabah, Sözcü, Zaman, Milliyet, Haberturk, Akşam, Takvim, Türkiye, Vatan, Güneş, Cumhuriyet, Radikal, Star, Yeni Şafak, Bugün • Economy: Dünya, Yeni Radikal • Sport: Fanatik, Fotomaç, Efsane Fotospor • Regional : Yeni Asır Title Profile
  77. 77. Turkey Country Overview / July 201377 • Main magazine groups: Doğan Egmond, Doğuş Group, GD, Merkez Group, Nova Medya, Türk Medya, Vatan Group, Vogel. • Magazine readership and magazine subscriptions are very low in Turkey. Magazine Summary
  78. 78. Turkey Country Overview / July 201378 • Outdoor has been a fast growing medium in Turkey with new approaches (mega posters, 3D posters, renovated bus stops & billboards, home boards, bus coverings) • The major contractors are : Ströer Kentvizyon, Era, Clear Channel, Wall, News Outdoor, Media Pano, Şehir Işıkları Reklam • Due to extreme demand, early reservations are a must • AÇIAK - Technical committee for outdoor measurement has been formed to launch an outdoor research Outdoor Summary
  79. 79. Turkey Country Overview / July 201379 • TGI Turkey provides the following topics on cinema : • audience profile • frequency • recency • type of movie preferred • origin of movie preferred • Fida Film provides ad-hoc cinema viewers profile surveys • Number of tickets sold in cinema is measured through box office receipts by Warner Bros. • Adspend is reported by Bileşim from the figures of Fida Film Cinema Measurement
  80. 80. Turkey Country Overview / July 201380 Culture & Tourism
  81. 81. Turkey Country Overview / July 201381 Black Sea Marmara Eastern Anatolia Aegean Central Anatolia Mediterranean Southeastern Anatolia Regions
  82. 82. Turkey Country Overview / July 201382 • İstanbul(the biggest city) • Ankara (the capital) • İzmir (typically Aegean) • Aegean coast (Çeşme, Foça, Bodrum, Marmaris,Efes,..) • Mediterreanian coast (Antalya, Alanya, Fethiye,..) • Safranbolu in Black Sea • GAP (largest development project)... Sightseeing
  83. 83. Turkey Country Overview / July 201383 • Yachting • Mountaineering • Underwater diving • Golf • Conventional Facilities • Hot Springs&Spas Activities
  84. 84. Turkey Country Overview / July 201384 • Railways: 8699 km • Highways: 426,906 km • Waterways: 1200 km • Ports and harbors: Gemlik, Hopa, İskenderun, İstanbul, İzmir, Kocaeli, İçel, Samsun, Trabzon • Airports: 98 • Heliports: 20 Source: World Fact Book/Turkey(2012) Transportation
  85. 85. Turkey Country Overview / July 201385 • National Public Holidays: January 1: New Year's Day. April 23: National Sovereignty and Children's Day May 19: Ataturk Commemoration and Youth and Sports Day August 30: Victory Day October 29: Republic Day • Religious Public Holidays: Kurban Bayram (Eid al Adha) Ramazan Bayram or Seker Bayram (Eid al Fitr) Holidays
  86. 86. Turkey Country Overview / July 201386 • Government Offices Monday-Friday (8:30-12:30) , (13:30-17:30) Saturday-Sunday (closed) • Banks Monday-Friday (8:30-12-00) , (13:30-17:00) Saturday-Sunday (closed) • Shops Monday-Saturday (9:30-13:00) , (14:00-19:00) Sunday (closed) • İstanbul Covered Market Monday-Saturday (8:00-19:00) Sunday (closed) Working Hours
  87. 87. Turkey Country Overview / July 201387

×