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When it comes to driving revenue, the right business strategy is critical. Finance crunches numbers, strategy decides where, how, why and cost, marketing does the branding and messaging and sales teams are responsible for the close and securing the client. If you start with the wrong strategy then you could be contacting the wrong prospect, give the wrong message and get the wrong result. That\'s why choosing the right strategy matters in every single sense.
Have the right staff and competency to achieve the go-tomarket strategies?
Have 10 things on your list for next year. Are you going to do all of them or do 3 important strategic projects and do them really well?
Answering these strategic questions can make a big impact on the revenue generated.
How do you go about generating revenue?