10 Skills for the Future PR Practitioner

4,802 views

Published on

A summary of a presentation from the PR Show about the future skills for public relations practitioners.

Published in: Business, Technology
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
4,802
On SlideShare
0
From Embeds
0
Number of Embeds
2,911
Actions
Shares
0
Downloads
37
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

10 Skills for the Future PR Practitioner

  1. 1. 26 NOVEMBER LONDON ♯ PRSHOW13 Sponsored by Vuelio
  2. 2. Stephen Waddington @KetchumPR @CIPR_UK @wadds ♯ PRSHOW13
  3. 3. Tomorrow’s Communicator Today 10 Essential Skills ♯ PRSHOW13
  4. 4. European Communication Monitor Source: Euprera
  5. 5. #1 An academic and historical perspective
  6. 6. #2 Big data, little data Google Analytics
  7. 7. #2 Big data, little data 100 90 80 70 60 50 40 30 20 10 0 16 - 24 25 - 44 45 - 54 55 - 64 65 - 74 European social media adoption by age Source: Social media adoption in European countries (Source: Eurostat, Q1 2012) wadds.co/18twp65
  8. 8. #3 Insight and creativity Source: Ketchum RISC
  9. 9. #4 Content development
  10. 10. #5 Social and digital Source: icanhascheezburger.com (via IBM)
  11. 11. #6 Media and solution agnostic Source: Unified Social
  12. 12. #7 Social sciences Source: Maslansky & Partners
  13. 13. #8 Understand how to make money
  14. 14. # 9 Confident communicator Source: Rob Flaherty, PRSA 2012 International Conference
  15. 15. #10 Never stop learning
  16. 16. Tomorrow’s Communicator Today 10 Essential Skills ♯ PRSHOW13

×