CIPR Reputation Management Workshop on Corporate Blogging

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Workshop presentation on corporate blogging for CIPR Reputation Management event

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  • http://www.speedcommunications.com/blogs/wadds/2010/01/04/top-10-blog-posts-for-2010-–-by-traffic/
  • CIPR Reputation Management Workshop on Corporate Blogging

    1. 1. <ul><li>Corporate Blogging </li></ul><ul><li>Stephen Waddington </li></ul>
    2. 2. <ul><li>Stephen Waddington </li></ul><ul><li>@wadds </li></ul><ul><li>[email_address] </li></ul><ul><li>18 February, 2010 </li></ul><ul><li>CIPR Reputation Management </li></ul><ul><li>Bridgewater Hall, Manchester </li></ul>
    3. 3. <ul><li>Do corporate blogs have a future? </li></ul><ul><li>What a good corporate blog looks like </li></ul><ul><li>10 ideas for creating compelling content for a corporate blog </li></ul><ul><li>Call to action </li></ul>Agenda
    4. 4. May 2005 - “[…] the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business.” With thanks to Stephen Davies (@stedavies)
    5. 5. <ul><li>“ For every success, the internet is littered with the twitching corpses of dormant corporate blogs.” </li></ul><ul><li>Rob Fenwick, CIMA </li></ul>
    6. 6. Immediate and transparent Conversational Genuine and straightforward Low cost
    7. 7. Rise of employee superstars Difficult to engage Mitigating risk Measurement
    8. 8. <ul><li>“ Guns don’t kill people. People kill people” </li></ul>With thanks to Ged Caroll (@r_c)
    9. 9. <ul><li>You can’t put lipstick on a pig. Authentic and compelling content is king </li></ul>
    10. 10. <ul><li>Do corporate blogs have a future? </li></ul><ul><li>What a good corporate blog looks like </li></ul><ul><li>10 ideas for creating compelling content for a corporate blog </li></ul><ul><li>Call to action </li></ul>Agenda
    11. 15. <ul><li>Do corporate blogs have a future? </li></ul><ul><li>What a good corporate blog looks like </li></ul><ul><li>10 ideas for creating compelling content for a corporate blog </li></ul><ul><li>Call to action </li></ul>Agenda
    12. 16. Insight: planning exercise
    13. 17. Comment: news story
    14. 18. Review: newly published book, article or paper
    15. 19. Network: ask your network a question
    16. 20. Showcase work: campaign launch
    17. 21. Events: preview or report on an event
    18. 22. Personal: aggregate your external content
    19. 23. News: industry comment
    20. 24. Interview: Q&A with some in the news
    21. 25. Housekeeping: Top 10 blog posts
    22. 26. <ul><li>Do corporate blogs have a future? </li></ul><ul><li>What a good corporate blog looks like </li></ul><ul><li>10 ideas for creating compelling content for a corporate blog </li></ul><ul><li>Call to action </li></ul>Agenda
    23. 27. <ul><li>FILTER </li></ul><ul><li>LISTEN </li></ul><ul><li>ETIQUETTE </li></ul><ul><li>ENGAGE </li></ul><ul><li>MEASURE </li></ul>

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